Where are the "LinkedIn creators"?

Notice who dominates this top 20: a faith author, a keynote speaker, a copywriter, leadership and IT advisors, a product designer, a driller. People whose subject is bigger than the platform. The Australian LinkedIn-native creators (the people who teach content, copywriting and growth on the platform itself) are almost absent; only Matt Lakajev crosses over, at #9.

That does not make the native creators less interesting, it makes them a different study: they win on consistency, conversation engineering and selling, not on raw reach. We profiled them, data biography by data biography, in our creators series, including Matt Lakajev, the most prolific account on this whole page.

One timing note while you are here: thirteen of these twenty creators post in the evening, the opposite of what works for normal accounts (mornings, weekdays). When you already own an audience, the clock bends to you; until then, post before the crowd. And if part of your plan is showing up in these creators' comments, an engagement feed makes that a daily five-minute habit.

Study them, then study yourself. With MagicPost you can analyze any Australian creator the way we just did (median engagement, engagement rate, themes, trajectory, slots) and benchmark your own profile against the country. The data on this page is the product.