Content Creation
Camelia Khadraoui
If you’ve put effort into a great thread on X/Twitter, don’t just leave it sitting there gathering dust. The smart move is to repost it on several other platforms, starting with LinkedIn carousels.
Repurposing your old content is a clever growth strategy. So get your keyboards and design tools ready, today we are turning threads into swipable slides.
What is a LinkedIn Carousel?
If you’ve ever come across a PDF on LinkedIn that says “Swipe →”, that’s a carousel.
Viewers can navigate between pages using the left or right buttons. This makes it enjoyable to read, easier to remember, but most importantly, it grabs attention!
Instead of cramming all your information into a single block of text, carousels let you break it down into one idea per slide.
In short, a carousel is your best option if you want to:
Share step-by-step instructions;
Simplify complex ideas using infographics;
Engage in story-telling;
Unlike text, carousels are much more enjoyable to consume, as design and illustration can make your slides visually appealing and keep viewers engaged.
On that note, engagement benchmarks confirm that carousels are in a league of their own, earning 596% more engagement than text-only posts. Source: Buffer.
If you’re still wondering whether LinkedIn carousel posts are worth using in 2025, the answer is definitely yes (as long as you know how to use them).
Why Turn a Twitter Thread Into a LinkedIn Carousel
Threads and carousels both help guide readers through a series of ideas using structure, pacing, and storytelling. However, a thread on X might get good engagement initially, but it typically gets lost quickly in busy timelines and is hard to locate later.
On the other hand, a LinkedIn carousel gives that same content a longer shelf life and a more robust visual presence. Because it’s formatted as swipeable slides, it stands out in the feed, encourages interaction, and is more likely to be saved or reshared by professionals.
Transforming your thread into a carousel allows you to work smarter. You’ve already done the thinking and writing, so now you’re just adapting your ideas to a format that functions better on another platform.
Reasons to Repurpose Your Twitter Content:
Benefit | Description |
|---|---|
Extend Content Lifespan | Carousels remain visible and easy to find much longer than fast-moving threads. |
Increase Visibility | Visual slides attract more attention in the LinkedIn feed. |
Encourage Engagement | Swipeable slides make it easy for people to interact, save, and share your content. |
Reach a New Audience | Share your ideas with LinkedIn’s professional community. |
Make the Most of Your Work | Reuse what you’ve already created instead of starting from scratch. |
Improve Clarity | Breaking your ideas into slides helps people grasp your message more easily. |
Strengthen Your Personal Brand | Well-designed carousels help you stand out as an expert, not just someone sharing opinions. |
Anatomy of a Successful Carousel
A LinkedIn carousel is most effective when it tells a clear visual story. Each slide should have its own purpose, connect smoothly to the next, and help guide the reader to a main takeaway while keeping them engaged throughout. Below are the main parts that make a carousel stand out and work well:
1. Hook That Stops the Scroll
This is the moment that decides whether people swipe or keep scrolling.
A strong opening slide should do one thing only: make people curious. Start strong with a question, a statistic, or a caricature.
For example: “Why 90% of your carousels are boring (and how to fix it)”.
2. Mobile Design
It’s important to think from the reader’s perspective, especially how they’ll experience it on their phone.
Don't be unpleasant or boring. These are the numbers you should keep in mind:
Recommended size: 1080×1080 px or portrait 1080×1350.
Slides count: 5–15 slides; 10–30 words per slide.
3. Great Visuals
Good design makes your content easy to swipe through. Great design makes it unforgettable.
Design should amplify your message, not drown it. If you don't have an artistic eye, get inspiration from available designs on Pinterest or use Canva templates.
4. Interactive Call‑to‑Action
Don’t wait until the last slide to engage your audience. Drop a small prompt in the middle of your carousel. For example:
“What do you think?” or “Would you try this? 👀.”
This increases the chances of people replying in comments and, thereby, your reach and engagement.
5. Mic-drop
Your last slide should feel like a smooth landing. Wrap it up with one clear takeaway and one simple Call to Action (CTA). The most famous last lines are:
“Want the template? Comment 🔥”
“Save this for later.”
“More tips in the link below 👇”
These options might work well, but you can add your own external hook related to the topic you discussed in your carousel.
Bonus Tip: Keep the text big and easy to read, and if someone’s scrolling fast, they should still be able to catch your CTA.
How to Turn a Twitter Thread into a LinkedIn Carousel
Your thread performed well as text. However, your carousel will perform even better. To create a scroll-stopping carousel, follow these steps:
Step 1: Select the Right Thread
Not every thread is worth turning into a carousel. The threads that are better suited to be a carousel have common characteristics: a clear hook, listed information, and a concluding thought.
If a thread performed well, it means the message resonates. So pick threads that:
teach something
unpack a personal experience
reveal a strategy in steps
Step 2: Extract the Core Message
A carousel doesn’t need every word from the original, only the takeaway.
Before designing your slides, determine your core message by answering the following questions:
What is the one main idea you’re trying to communicate?
Which tweets carry that idea forward, and which are just filler?
Unlike articles, text in carousels needs to be short and concise. Remove fluff and rephrase tweets as needed to make them punchier and easier to consume.
Step 3: Rewrite for a Carousel Format
By the time readers reach the last slide, they should feel like they’ve been smoothly guided from the beginning to the end.
A great carousel reads like a story. Start with a bold opening slide that stops people mid-scroll. Then, let each slide build on the previous one.
In short, avoid cramming too much information onto a single page. You have to think of each slide as a clean, minimal frame that delivers a single, digestible thought.
If you need help refining your content, you can always hire a copywriter from the platforms listed in our previous article about Freelance and gig platforms for short-term project work or hiring.
Step 4: Design Attractive Slides
Designing can be challenging and requires a lot of time. If you don't have the time to start from scratch, you can utilize collaborative design tools like Canva or Figma to simplify this process.
There, you'll find numerous carousel templates to select from, suitable for any subject. If you're still reading this paragraph, then you're not a designer, so here are a few tips to keep in mind:
Choose colors that reflect your personal or brand identity.
Use large typography for headings and keep supporting text concise.
Maintain consistency in your fonts and avoid using more than three.
Add icons or illustrations (but don't overdo it)
Use high-quality images
Step 5: Add a Strong Hook & CTA
The first slide is your make-or-break moment. If your hook doesn’t catch attention, nobody will swipe left to read the rest.
That’s why your slides should be direct and drive curiosity.
However, the last slide is equally important. It’s where you invite people to engage: to comment, follow, share, or reflect. A clear CTA turns passive readers into active participants.
Bonus Tips:
Your slides should not feel like a presentation.
Use high-quality photos and graphs.
Keep your copy light.
Use short sentences that flow naturally.
Don’t overdesign
Post at a time when your audience is most active, and once it’s live, stick around to reply to comments. That early engagement can significantly amplify your reach.
For more tips, check out the best time to post on LinkedIn.
Wrapping Up
So you want to create your first LinkedIn Carousel? Start with the following strategy:
Pick 2 threads per week.
Rewrite the text using MagicPost
Design the carousel slides using Canva
Post on Tuesday and Thursday at 9 am.
Track your impressions using MagicPost
A great LinkedIn carousel should guide the reader through a story and keep them engaged. The more effortless the reading feels, the more likely readers are to comment, share, and remember you.