The residents and the tourists

Of the 62 creators who post real estate consistently, 20 dedicate more than half their feed to it, the most resident-heavy ratio of this whole theme series. Property is a topic people commit to fully or visit briefly, with little in between. This top 20 splits the same way: residents like Jay Parsons (77% of his feed), Dean Myerow (73%) and Angharad Trueman (60%), and tourists like Florent Albero (23%) and Lorenzo Lonchant (11%), whose feeds are mostly something else.

Unlike the loudest topics on the platform, real estate does not hand its tourists a clear premium: the biggest jump versus overall median here belongs to Tom Delaey at 80%, but several part-time property voices (Albero, Hartley, Rebour) earn less on their real estate posts than on the rest of their writing. In this niche, depth tends to win.

Two related studies while you are here: who dominates LinkedIn country by country (United States, France, the full series), since this top 20 leans heavily French and American. And if your plan includes showing up in these creators' comments, where real estate clearly rewards conversation over raw likes, an engagement feed makes that a daily five-minute habit.

Study them, then study yourself. With MagicPost you can analyze any real estate creator the way we just did (median engagement by theme, share of feed, premiums, trajectory) and benchmark your own profile. The data on this page is the product.