The residents and the tourists

Of the 141 creators who post cybersecurity consistently, only 59 dedicate more than half their feed to it. This top 20 splits the same way: residents like Dija S (85% of her feed), Yasmine Douadi (81%) and Jen Easterly (72%), and tourists like Neo Kim (3%) and Sol Rashidi (5%) whose rare security posts ride on a much larger general audience.

The data behind that tourist effect is consistent: an audience that did not sign up for security still rewards a clear, useful security post, while full-time security feeds compete with themselves. Several of this top 20 earn a premium of 50% or more on security, and they keep it well under a fifth of what they publish. If you write about cybersecurity occasionally, you are playing the easier game.

Two related studies while you are here: who dominates LinkedIn country by country (the United States, France, Germany, India, the full series), and the rest of the theme rankings on the creators pillar. And if your plan includes showing up in these creators' comments, an engagement feed makes that a daily five-minute habit.

Study them, then study yourself. With MagicPost you can analyze any cybersecurity creator the way we just did (median engagement by theme, share of feed, premiums, trajectory) and benchmark your own profile. The data on this page is the product.