Let's lay the foundations of your LinkedIn strategy (Visibility + Conversion)
Diane explains to us in this video the importance of having a clear strategy on LinkedIn.
Content details:
Regularly adjust your objectives to stay relevant and achievable.
Track different indicators based on your goal: impressions, likes, clicks.
Set SMART goals: specific, measurable, achievable, relevant, and time-bound.
Before posting, define a strategy aligned with your objectives: visibility, credibility, or conversion.
Example of a goal: increasing your awareness on LinkedIn with indicators such as the number of followers and engagement.
Building an authentic personal brand
Understand the deeper motivations of your audience
Let's lay the foundations of your LinkedIn strategy (Visibility + Conversion)
Create a custom editorial schedule
The 3 settings that you must make on your profile
The profile picture, the banner, and the title
Write a description that converts
Experiences, recommendations, links
