How to Become a LinkedIn Top Voice

Now, let’s get to the million-dollar question: how can you become a LinkedIn Top Voice? While there’s no guaranteed formula, there are several strategies that can significantly increase your chances:

1. Content Consistency: We’ve talked about this earlier with the metaphor of Rocky: consistency is key. You can’t post sporadically and expect to get noticed.

   Create a content calendar and stick to it. Aim to post at least a few times a week, and make sure that every piece of content you share is well-thought-out and valuable to your audience.

   
   
   
   
   

2. Engage With Your Audience: Don’t just post and vanish. Engage with your audience by responding to comments, participating in discussions, and even initiating conversations on other people’s posts.

   LinkedIn values engagement, so be there. Be present. Use your voice intelligently and always to add value.

   
   
   
   
   

3. Share Unique Insights: Don’t just repost news articles or share generic advice— Please, don’t be this person.

   Offer something unique—whether it’s your take on the latest industry trends, an experience you had that others can learn from, or fresh ideas that challenge the status quo. Top Voices stand out because they offer something that others don’t.

   

4. Use Tools Like MagicPost: Consistent posting can be a challenge, even a struggle sometimes… but there are tools out there that can help.

   For example, MagicPost can automate your posting schedule, ensuring that you’re consistently sharing valuable content without the hassle of manual posting. Leveraging automation tools can free up your time to focus on creating high-quality content and engaging with your audience.

   
   
   
   
   

5. Build Relationships With Other Influencers: We tend to forget that LinkedIn is basically a social networking site. Take the time to build real relationships with other influencers in your industry.

Share their content, engage with their posts, and collaborate when possible. LinkedIn is a community, and Top Voices are often those who have strong relationships within that community. Use it well!

Examples of LinkedIn Top Voices

To give you an idea of what it takes to become a LinkedIn Top Voice, let’s look at a few examples:

• Steven Bartlett: The Diary of a CEO has the second largest weekly audience in the UK, which lays the foundation for Steven Bartlett's influence.

So, it's only natural to see him as a LinkedIn Top Voice. His aura, influence, track record, and the diversity of sectors he impacts make him a highly influential figure in the business world.

• Justin Welsh: Justin Welsh isn’t just an entrepreneur; he’s a one-man force who turned his journey into a $10 million business and a roadmap for others.

As a LinkedIn Top Voice, Justin simplifies complex ideas on personal branding, audience growth, and business success, while fostering a strong sense of community.

Through his self-guided courses, he’s helped thousands of entrepreneurs thrive, making him one of LinkedIn's most influential voices.

• Hanna Larsson: This young entrepreneur didn’t become a LinkedIn Top Voice by chance—she earned it by sharing expert advice on scaling startups, building sales teams, and crafting winning go-to-market strategies in SaaS and tech.

But Hanna doesn’t stop there. Beyond business, she’s a strong advocate for gender equality, sparking discussions on equal pay, diverse teams, and maternity leave, blending business insights with a passion for social change.