8 Best Employee Advocacy Examples To Follow

1. Lemlist

Lemlist built its growth on employees posting daily on LinkedIn. Each team member shares lessons, experiments, and behind-the-scenes content related to outbound, sales, and growth. The approach is simple: high frequency, strong opinions, and real results. Content is not polished. It is raw, specific, and tied to actual use cases.
How it works: employees are encouraged to post consistently with full autonomy. The company supports with ideas, feedback, and internal visibility on what performs.
Use case: sales reps share outreach experiments and results, which attracts inbound leads already interested in their approach.
💡 Tips: prioritize consistency over perfection, focus on one niche topic per profile, and tie every post to real experience.

2. Salesforce

Salesforce runs a structured employee advocacy program with clear guidelines and content support. Employees share company news, industry insights, and event highlights while maintaining a professional tone aligned with the brand.
How it works: centralized content is distributed internally, and employees personalize it before sharing.
Use case: large-scale amplification of product launches and events through thousands of employee accounts.
💡 Tips: provide ready-to-share content but leave room for personalization to avoid generic posts.

3. HubSpot

HubSpot encourages employees to build personal brands around marketing, sales, and operations. Instead of pushing company content, employees create educational posts that naturally reference their experience at HubSpot.
How it works: internal culture promotes content creation as part of professional growth.
💡 Tips: focus on teaching first, brand mention second, and build authority through repetition.

4. Gong

Gong employees actively share insights from sales calls, data trends, and customer behavior. Content is highly specific and data-driven, which reinforces credibility.
How it works: employees use internal data and insights to fuel content ideas.
💡 Tips: anchor content in real data, keep posts actionable, and speak to a clear audience.

5. Adobe

Adobe combines employee advocacy with employer branding. Employees share projects, creative work, and company culture, making the brand more human and attractive.
How it works: employees are encouraged to showcase their work and daily life inside the company.
💡 Tips: highlight people, not just products, and encourage visual content.

6. Drift

Drift built strong visibility through its leadership team and employees posting about marketing, sales, and company building. The tone is direct and opinionated.
How it works: leaders set the example, and employees follow with their own perspectives.
💡 Tips: strong point of view drives engagement, avoid neutral content.

7. Canva

Canva employees focus on storytelling and community-driven content. Posts often highlight user success, design tips, and internal culture.
How it works: content blends product education with storytelling.
💡 Tips: use simple, accessible content formats and focus on audience inspiration.

8. Shopify

Shopify encourages employees to share insights about entrepreneurship, product building, and remote work. Content aligns with the brand’s mission while staying personal.
How it works: employees speak to the same audience as the company: founders and operators.
💡 Tips: align employee content with target audience challenges and aspirations.