The agency buyer's checklist

1. Run the mention test from a client profile. Tag one of the client's customers in one scheduled post, check what publishes. The generalists document their failures (Agorapulse: "cannot"; SocialPilot: org-page followers only; Hootsuite: three conditions); the specialist answer is a working tag. Nothing wastes client relationship capital quieter than dead tags.

2. Price the roster across models, including the cliffs. The table above is the page's real product: per-client linear (MagicPost), per-profile cliffs (Magnettu), per-account meters (Scripe), slots (SocialPilot), brands (Metricool). Forecast 12 months ahead at your growth rate; today's headcount is the wrong input.

3. Make validation non-negotiable. Client approval before publishing is what separates a workflow from an apology email. MagicPost, Magnettu, Scripe, SocialSonic, Metricool (Advanced) and Postdrips all ship approvals; depth varies, demo it.

4. Sell reports clients can read. White-label, exportable, and ideally benchmarked: "4x the market median" renews retainers; raw impressions do not. Check what the export actually looks like before signing.

5. Price the services you could be selling. If your clients would pay for engagement management or content-driven lead gen, pick the tool that makes those deliverable and provable per client; most schedulers cap your offer at posts, which caps your retainer at posts.

6. Audit the connection model times your roster. An extension flagged under LinkedIn's ToS (Taplio, per its own support) is one risk for a creator and N risks for an agency. Official-API publishing makes the compliance story structural; the full connection map.

Running client LinkedIn accounts? See how agencies use MagicPost: client workspaces, validation, white-label benchmarked reports and working mentions, from €49 per client per month with volume discounts, no card to start.