CoPostly vs MagicPost
CoPostly is a done-for-you LinkedIn service: a named team writes, designs and schedules the posts for a monthly retainer. MagicPost is software you run yourself, for a small fraction of that. The choice is about who spends the hours, not about who has more features.
Start freeThe short answer
Choose CoPostly if you want LinkedIn off your desk and someone else writing every week; choose MagicPost if you or a colleague will do the writing and want the production handled. The table below lists capabilities you operate yourself, and CoPostly sells no software to operate: where its column shows a yes, the capability comes from its team, not from an app you log into. That is a difference of nature, and it is also why the retainer costs roughly twenty-five times a single MagicPost seat.
CoPostly vs MagicPost: feature comparison
CoPostly covers 0 of the 27 capabilities compared. MagicPost covers 27, and every one links to how it works.
Comparison checked on August 7, 2026
How we publish
MagicPost posts through LinkedIn's official API
No browser extension, no session cookie, nothing that borrows your login. Your account stays yours, and scheduled posts go out the way LinkedIn expects them to.
Read how publishing worksWhat is CoPostly?
CoPostly is a done-for-you LinkedIn service for founders, not a piece of software. There is no app to log into, no dashboard and no trial, because there is no product: what you buy is a team.
Renata Ravilova founded it after working as an in-house ghostwriter, and the delivery team is named publicly on the site. They write in your voice, manage the profile, design the visuals and schedule the posts, on roughly one to two hours a week of input from you, with a report every two weeks.
Four offers carry a public price: two one-time purchases, a consultation and a strategy session, then two monthly retainers. The larger retainer adds 300 to 400 personalized outreach messages a month, lead research and a CRM handoff. There is no long-term contract, and nothing to test beforehand beyond a short call and an email course.
How does CoPostly work?
Positioning
CoPostly starts with positioning, so the content serves a revenue goal rather than personal branding in general. What you stand for, what you sell and the angles your audience actually cares about are settled before anyone writes.
That piece is also sold on its own, as a one-time strategy session: market and competitor research, an ICP and a 90-day content plan, with the execution left to you.
Human-Written Content Production
People do the writing, and you are not handed drafts to finish. You supply the raw material in one to two hours a week, and the team turns it into posts that carry your voice, your market and your arguments.
What stays on your side is the review, not the production.
AI Repurposing
One idea is worked into several posts instead of being published once. That is what keeps a calendar full when the client only spends an hour or two a week on it.
And it happens on CoPostly's side: there is no repurposing feature you open, only posts that arrive ready to approve.
Personalized Outbound
The larger monthly offer adds a distribution layer to the content: 300 to 400 personalized outreach messages a month, lead research and CRM integration, so posts and outbound sit under one contract.
It is the only offer that reaches people who never see the posts.
What makes MagicPost stand out in comparison to CoPostly:
MagicPost is the other side of the same decision: you keep the writing, and the software carries the production. Three things change when you do, and none of them is a feature count: who decides what ships, what it costs to keep going, and what you are left with if you stop.
You decide what ships, and when
With MagicPost, ideation, drafting, scheduling and iteration happen in one place, and you are the one publishing. Nothing waits in a writer's queue or in a review round, and a post can still change five minutes before it goes out.
A retainer trades that control for time: CoPostly's team decides the shape of the week, and you approve it.
A seat instead of a monthly retainer
A MagicPost seat costs a small fraction of a monthly retainer, and the gap is not marginal: a year of done-for-you LinkedIn management costs about twenty-five times a year on one seat.
What the retainer buys with the difference is other people's hours. That is worth it when nobody on your side will write, and poor value when someone was going to write anyway.
If you stop, everything stays with you
Cancel a MagicPost seat and the account, the drafts, the post history and the analytics are still yours, along with the writing habit you built. Cancel a retainer and the output stops with it.
That is the quiet difference between buying software and buying hours: one leaves an asset behind, the other leaves a hole in the calendar.
Questions about CoPostly and MagicPost
- What is CoPostly?
- CoPostly is a done-for-you LinkedIn service for founders, not a piece of software. There is no app to log into, no dashboard and no trial, because there is no product: what you buy is a team. Renata Ravilova founded it after working as an in-house ghostwriter, and the delivery team is named publicly on the site. They write in your voice, manage the profile, design the visuals and schedule the posts, on roughly one to two hours a week of input from you, with a report every two weeks. Four offers carry a public price: two one-time purchases, a consultation and a strategy session, then two monthly retainers. The larger retainer adds 300 to 400 personalized outreach messages a month, lead research and a CRM handoff. There is no long-term contract, and nothing to test beforehand beyond a short call and an email course.
- CoPostly or MagicPost: which should I pick?
- Choose CoPostly if you want LinkedIn off your desk and someone else writing every week; choose MagicPost if you or a colleague will do the writing and want the production handled. The table below lists capabilities you operate yourself, and CoPostly sells no software to operate: where its column shows a yes, the capability comes from its team, not from an app you log into. That is a difference of nature, and it is also why the retainer costs roughly twenty-five times a single MagicPost seat.
- Does MagicPost publish through LinkedIn's official API?
- Yes. MagicPost publishes through LinkedIn's official API, as a LinkedIn-verified application: no browser extension, no session cookie, nothing that borrows your login.
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Reading on CoPostly
Reviews, alternatives and head-to-heads we have written about CoPostly.
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