What should your LinkedIn headline say?

Answer three questions about your work. You get a headline ready to paste, and you see the part of it that survives outside your profile.

On your profileExample

Your nameI get clinics off paper schedules in a week, not a quarter | Founder | Scheduling software for private practices

Past the mark, nothing is read outside your own profile page.

In search results
Your nameI get clinics off paper schedules in a week, not a quarter | Founder…2nd degree connectionConnect
Under a comment
Your nameI get clinics off paper schedules in a week, not a quarter | Founder…We ran into exactly this last quarter, and nobody wanted to say it out loud.
112 / 220 characters

An example, written with the generator you are about to use.

Writing a headline needs JavaScript. The example below was written with the same generator.

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  1. 220characters allowed
  2. ~70characters before the cut
  3. 3places previewed here
  4. 0signup, no email asked

Free, no signup, and you see where it gets cut

By profile

What a LinkedIn headline has to do in one line

The same job, done differently depending on who is reading you. The row that matches your pick is marked.

A LinkedIn headline is the line under your name on your profile. LinkedIn allows up to 220 characters there, but search results, comments and invitations only show the first line, roughly 70 characters.

Matches the profile you picked
Structure used by the MagicPost headline generator. The headline is a single field, read left to right: what you put first is what survives the cut.
ProfileLead withWords people search you byWhat to leave out
FounderThe problem you take off their deskYour category, and who it is forVisionary, serial entrepreneur, passionate about
Freelance or consultantWho you take on, and what changesThe service, named the way clients say itAvailable for new opportunities
Looking for a jobThe role you want next, not the one you leftThe exact job title you are applying forOpen to work, the badge already says it
Employed expertThe niche you actually knowYour field, plus the tools you work inInternal job codes and company slogans

A headline answers the people who already found you. Posting is what puts your name in front of the ones who have not. MagicPost writes those posts from what you have already published.

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How it works

How the generator writes the line

  1. Three questions, not a blank field

    You say what you do, who you help and what you want out of LinkedIn. Those three answers become one line, written to be read at a glance.

  2. It answers in the language you type in

    Write your answers in Dutch and the headline comes back in Dutch. Nothing is picked from a menu, and nothing is translated after the fact.

  3. You see where it gets cut

    Your profile shows the whole line. Search results, comments and invitations stop after the first one. The preview draws that mark on all three at once.

Your next step

Your headline gets you read. Your posts get you followed.

Nobody opens a profile out of nowhere. They read something you wrote, then the line under your name, then they decide. MagicPost writes that something from what you have already published.

  • Drafted in the words you already use. MagicPost reads your published posts and writes in that register, not in a model's default one.

  • Your name travels before your profile does. Every post and every comment carries your headline into feeds that would never have searched for you.

  • Write, schedule and publish in one place. Drafts, edits and the queue live together, so nothing waits in a note app until you forget it.

What is a LinkedIn headline?

It is the line under your name on your profile, and the one that follows you into search results, comments and invitations. LinkedIn allows 220 characters. You edit it from your profile, with the pencil icon next to your name.

How long should a LinkedIn headline be?

Up to 220 characters, but length is the wrong question. Outside your own profile, LinkedIn shows about the first line, roughly 70 characters, and drops the rest. Write the part that has to be read first, and treat the tail as a bonus for the people who reach your profile.

Does it write in my language?

Yes. The generator answers in the language you type your answers in, so French answers give a French headline. It writes in that language from the start, which is what keeps a profile from reading like a bad import.

Do I need an account?

No. The generator is free and asks for nothing. A free MagicPost account is for the step after, writing the posts that put your headline in front of people in the first place. Write LinkedIn posts in your own voice with MagicPost

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Now put that line in front of people

MagicPost drafts from the posts you have already published, keeps the words you actually use and lines the next ones up in your queue, so people keep running into your name.

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