10 Strategies That Work for LinkedIn Video in 2025

Creating videos on LinkedIn isn’t just about hitting “record”; it's about knowing what works on the platform right now.

So, instead of learning through trial and error, let me save you time.

Here are 10 battle-tested LinkedIn video strategies that can help you get reach, engagement, and real results.

1. Master the 3-Second Rule

Attention spans are shrinking fast, and LinkedIn is no exception.

That’s why the first 3 seconds of your video are crucial. If you don’t grab attention immediately, viewers will scroll right past, no matter how valuable the rest of your content is.

This is known as the 3-second rule: if you don’t hook them fast, you’ve lost them.

How to win the scroll:

1. Visual hooks: Use movement, bold text, or dramatic visuals right at the start.

2. Text hooks: Open with a strong question, a surprising fact, or a bold claim.

3. Movement: Quick gestures or camera zooms can add energy and instantly grab focus.

Examples of high-performing visual hooks:

• Holding a sign or phone with bold text (e.g., “STOP scrolling if you’re in sales”)

• A close-up with direct eye contact and an emotional facial expression

• Fast cuts or zooms within the first second to add motion and rhythm

2. Optimize for Mobile-First Viewing

Most LinkedIn creators plan and review their content on desktop, but here’s the twist: the majority of LinkedIn users consume content on mobile.

In fact, according to LinkedIn, over 57% of their traffic comes from mobile devices.

So what does that mean for your videos? You have to think vertically.

While longer videos (like tutorials or interviews) can still work in horizontal format, vertical videos:

• Take up more real estate on the mobile feed

• Look familiar, thanks to Instagram Reels and TikTok

• Signal short-form, fast-value content to the viewer

Pro tip: Use a 9:16 aspect ratio and keep key visuals centered to avoid cropping in mobile previews.

3. Leverage the 15-30 Second Sweet Spot

What is the ideal length for high-engagement videos on LinkedIn? Between 15 and 30 seconds.

Here’s why:

• Most users decide in the first 5 seconds whether to keep watching.

• The platform’s average view duration hovers around 12–15 seconds, so packing value into that window is critical.

• Shorter videos are easier to consume and more likely to be watched to the end.

Your goal is to hook viewers quickly, deliver value early, and use storytelling or cliffhangers to keep them watching until the final second.

4. Use Pattern Interrupts

How do you make people stop scrolling in the first 3 seconds? Pattern interrupts.

A pattern interrupt is a technique that adds something surprising or unusual. This helps break the viewer's routine and quickly grabs their attention.

Think of it as shaking up the scroll.

You can try to:

• Whisper your CTA unexpectedly ("psst… want more leads?")

• Start with an extreme close-up of your face or a surprising prop

• Use a sudden cut or sound effect mid-sentence

• Show a wrong or controversial statement on screen, then immediately explain

These small creative choices shock the algorithm and the brain, helping your content stand out in a sea of sameness.

5. Implement Story-Driven Content

Want people to watch until the end? Tell a story.

Storytelling isn’t just for novels; it’s one of the most powerful formats on LinkedIn Video.

Instead of simply talking to the camera, show your process.

Use B-rolls of your day-to-day, your screen, your tools, and narrate like you’re talking to a friend.

Great story-driven formats:

• “A day in my freelance life” with voiceover insights

• “Here’s how I failed my first launch (and what I learned)”

• “Behind the scenes: how I create content in 60 minutes”

People relate to people, not pitches. If they feel something, they’ll remember you, and that’s what builds brand trust.

6. Create Series Content

Want more engagement and loyal viewers? Start a content series.

A video series keeps your audience coming back for more. When you turn your insights into episodes, you create continuity, and that builds familiarity and anticipation.

Think like this:

• Instead of “How I built my business,” → do “Build My Business – Ep. 1: The First $1K”

• End with a teaser: “In the next video, I’ll show you how I got my first client on LinkedIn.”

This taps into curiosity, keeps viewers invested, and positions you as someone worth following long-term.

7. Optimize for Silent Viewing

Most people scroll LinkedIn at work, with their sound off. So if your video needs audio to make sense, you're losing views.

That’s where subtitles come in and can make your content:

• Increase retention

• Help your message land clearly

• Make your video accessible to everyone

But don’t overdo it. Use readable, well-timed captions that support—not clutter—your visuals.

Pro tip: Add emphasis by bolding key phrases or syncing captions with your visuals for max impact.

8. Engage in Real-Time

Let’s be real, when you’re at work, your phone and computer are probably on mute.

So, how do people watch videos on LinkedIn? With dynamic subtitles.

It makes it way easier to follow the story without needing to plug in headphones or turn the volume up. Super helpful for people scrolling during work hours or on the go.

Just one thing to keep in mind: make sure your subtitles are easy to read and not too distracting. If they’re too loud visually, people will focus more on the text than on your actual video.

9. Test and Iterate Constantly!

And maybe the most important tip of all: keep testing what works.

Which type of content gets the most reactions?

What kind of hook stops people from scrolling? What topics make people comment on or DM you?

The goal isn’t to reinvent the wheel every time; it’s to find out what works for you and do more of that.

LinkedIn gives you some basic analytics, but it’s on you to track your results and keep publishing consistently if you want real growth over time.

10. Use Data and Statistics

The content tends to perform best? The one that includes details and real data.

Drop in a recent stat, a surprising number, or even a quick case study — something that makes people pause and say, “Wait, really?”

People love numbers. It gives your video more weight, makes it feel legit, and shows you’ve done your homework. Plus, it instantly boosts credibility, especially in B2B or thought-leadership content.

Just one thing: always mention the source.

It doesn’t have to be super formal, just a quick, “According to XYZ study” or “Stats from [source]” works. That little touch makes your audience trust what you're saying even more.