Content Creation
Yasmina Akni Ebourki
Last updated: Apr 30, 2025
What’s the best LinkedIn post type when it comes to driving engagement?
With so many post options to share, it can be hard to know which one to use and when.
The truth is that not all post types perform the same. Some LinkedIn formats can spark conversations, highlight your expertise, or generate leads for your business.
In this guide, we’ll share the top-performing LinkedIn post types. What they’re best for, how to use them, and examples you can use to go viral.
TL;DR: The top LinkedIn post types for boosting visibility and engagement are video content, personal branding, educational carousels, advice posts, and storytelling. The key is to test, refine, and adapt these formats consistently to build a strong presence and attract organic leads.
Not All LinkedIn Post Types Get You Noticed
Before we go through the top LinkedIn post types, let’s get one thing clear: there’s no one-size-fits-all post type for LinkedIn.
Posts that include an image or some form of visual content tend to grab more attention, making them significantly more impactful. According to LinkedIn, posts with at least one image get 2 times more comments than text-only posts.
However, your LinkedIn strategy should be more complex than adding an image to every post.
Certain post types are great for storytelling, others for building authority, and a few are efficient for engagement and getting feedback.
So, before you publish your next post, think of what you want to achieve and choose the best LinkedIn format.
Let’s break down the top LinkedIn post types to get you seen, shared, and remembered.
10 Most Effective LinkedIn Post Types You Should Try
We’ve taken a deep dive into LinkedIn to analyze content that stands out and grabs attention.
These are the types of posts that should be part of your LinkedIn content strategy as they boost your visibility.
1. Video Content
The first on the list is video content, currently one of the most effective and widely used formats.
And no, we’re not talking about long, horizontal videos. What works best are short, vertical videos—around 30 seconds long—that focus on a highly specific topic.
The key is to keep the video dynamic with movement and engaging audio. A touch of text at the top for context is helpful, but the video itself should do most of the storytelling.
One major advantage of this format is its ability to humanize your content by allowing people to see you.
Putting a face to your brand or message fosters a deeper, more authentic connection with your audience.
Another technique is to download some of the trending videos on LinkedIn and analyze them in order to apply some of their techniques to your videos.
2. Personal Branding Posts
The second type, while not new, remains one of the most impactful: personal branding posts.
These posts involve sharing something personal or meaningful that allows your audience to connect with you on a human level.
It’s about telling a story that reflects your personality, thoughts, or experiences.
These posts are powerful because they humanize you, making you more relatable and approachable.
In fact, many brands today leverage personal branding by selecting employees or external representatives to share authentic, personal insights on behalf of the brand.
This strategy puts a face to the company, making it more recognizable and trustworthy.
People often relate more to a person than to a logo, which is why personal branding remains a cornerstone of modern social media engagement.
3. Educational Carousel Content
The third type of post to incorporate into your LinkedIn strategy, if you haven’t already, is the carousel post.
Although carousel content has been around for some time, it remains one of the most effective formats for driving visibility and engagement.
Carousels allow you to share valuable information in a visually dynamic way by breaking it into slides.
Each slide highlights a key point, and when paired with visuals, the content becomes more engaging and easier for your audience to absorb.
What makes carousel posts particularly powerful is their interactive nature.
People are naturally inclined to swipe through the slides, making the experience feel more engaging.
By presenting content in digestible chunks, you not only capture attention but also keep your audience invested in your message.
4. Advice-Based Posts (Tips and Lists)
The fourth type of LinkedIn post focuses on offering advice or sharing actionable tips.
This format is particularly effective for engaging your audience because it provides immediate value.
Advice-based posts can take the form of a list of actionable steps, best practices, or insights related to your industry or area of expertise.
People are naturally drawn to content that helps them solve problems, improve skills, or gain knowledge. These posts tend to have high engagement potential, as they encourage readers to:
Act on the advice you've shared.
Share their own experiences or opinions in the comments.
Additionally, providing practical, easy-to-follow guidance builds credibility and positions you as a go-to resource in your field.
5. Share Your Learnings and Mistakes
The fifth type of post focuses on sharing your personal experiences, particularly your mistakes or failures.
This is a powerful way to connect with your audience because it shows authenticity and vulnerability.
People appreciate content that doesn’t just highlight successes but also acknowledges the challenges and setbacks you’ve faced.
By sharing your struggles, you offer a more realistic and relatable perspective. Reflecting on your mistakes not only helps others learn from them but also builds trust and credibility.
It shows that you are human, and that makes your content more engaging and impactful.
6. Analyze Other Content and Provide Explanations
The sixth type involves analyzing content from other creators and offering your own insights or commentary.
This can include breaking down successful posts, explaining why certain strategies worked, or offering your perspective on trending topics.
This type of post positions you as a thought leader who is always paying attention to industry trends and sharing valuable insights.
By analyzing others' content, you create opportunities for interaction while also showcasing your expertise.
7. Use Storytelling in Your Posts
Storytelling is one of the most engaging techniques you can use on LinkedIn to captivate your audience.
Instead of simply stating facts or offering advice, storytelling allows you to weave a narrative that pulls readers in emotionally and keeps them engaged throughout the post.
To do this effectively, start by setting the scene. Introduce a challenge or problem you faced, share the emotions involved, and explain the actions you took to overcome it.
Then, reveal the lesson learned or the result of your actions.
8. Podcast Extracts
The eighth post type involves sharing extracts from podcasts you’ve either hosted or been featured on.
This format is increasingly popular because it allows you to showcase valuable insights and conversations in a more dynamic way.
This type of content can attract a different segment of your audience who prefer audio-based learning and want to hear more of your insights in a conversational format.
Additionally, don’t forget to add subtitles to these videos, especially when sharing podcast extracts.
This ensures that even viewers watching without sound can still engage with your content.
9. Vlog Videos and B-Roll Videos
Within the world of video content, vlog videos and B-roll are simple yet powerful formats, especially if you're shy on camera.
They’re perfect for those who want to connect with their audience but prefer a more low-key approach.
Vlog videos allow you to show behind-the-scenes content, share your daily routine, or document your journey in a more informal and authentic way.
Vlogs create a personal connection, letting your followers see the real person behind the brand, which fosters trust and deeper engagement.
On the other hand, B-roll videos (supplementary footage) enhance storytelling by adding context. They’re often used to showcase products or services in action or illustrate your points more vividly.
Whether you're demonstrating how your product works, showing your workspace, or simply adding a bit of extra context, B-roll can make your content feel more dynamic and engaging without requiring a huge effort on your part.
10. Carousels to Showcase Client Work (Before-After)
The tenth post type, but no less important, is the carousel post, where you showcase the results of your work, especially through before-and-after images or case studies.
This format is incredibly effective for illustrating your impact, whether it's a client transformation, product improvement, or the results of a service you've provided.
Additionally, it's always better to show than to tell, and this is where you can put that into practice.
In these posts, the first image or slide shows the initial condition (before), followed by a series of images or slides that highlight the progress, process, or results (after).
This gives your audience a clear, visual comparison and tells a compelling story about the work you've done.
Bonus Tip: Generate New LinkedIn Post Ideas With AI
Even if you’re running low on new content ideas, you shouldn’t give up on your posting schedule. Find your next post topic with MagicPost’s post idea generator.
Write your topic or industry, and MagicPosts ’AI will give you 3 relevant post ideas.
The best part? You can generate as many ideas as you want for free without having to sign up.
Don’t Overuse the Same LinkedIn Post Type
Once you’ve identified the LinkedIn formats that work best, you’ll be tempted to keep using them.
However, it’s important to avoid overusing these formats.
Repeating the same type of content too often can overwhelm or bore your audience, leading to diminishing engagement over time.
To keep your content fresh and appealing, it’s essential to keep switching between your post formats.
This approach not only keeps your audience engaged but also prevents burnout for you—especially if certain formats require significant time and effort to produce.
Additionally, staying alert to emerging trends can help you innovate. Subtly incorporating these trends into your content keeps it relevant and engaging over time.
Frequently Asked Questions
What are the best times to post on LinkedIn for different types of content?
There’s no single best time to post on LinkedIn for every format. However, your audience is most active between 9:00 AM and 5:00 PM, with Wednesdays often showing the highest engagement rates.
What are the most engaging types of content to post on LinkedIn?
LinkedIn carousels, polls, or short stories tend to get more engagement. However, it’s not all about the format. The more content your posts speak to your audience’s interest, the more likes, shares, and comments you get.
What types of content should I post on my LinkedIn company page?
Focus on content that builds trust, showcases your expertise, and helps your audience solve a problem. That includes industry insights, team updates, helpful resources, customer success stories, and behind-the-scenes looks at your company culture.
