What Do You Post on LinkedIn for Success?

As I pointed out, LinkedIn offers a variety of formats that can drive engagement—whether it's standard posts, images, or videos.

The real key is the content itself and how well it connects with your viewers.

If you’re just getting started, I recommend trying out the following types of posts.

They are known to generate high engagement and have proven to be effective for in almost all types of fields.

Test them out and see which ones work best for you.

Using Humor in Your Posts

One strategy that you might not hear about often is using humor in your LinkedIn posts.

You might wonder: why humor?

It breaks the typical chain of overly formal, informative posts that people are used to seeing.

I’m not saying informative posts don’t work, but if you want to stand out, you need to get a little more creative and break the routine.

Humor helps make you more friendly, reinforces the message you're trying to share, and builds a personal connection with your audience, making you seem more genuine.

People are drawn to emotions, and laughter is one of the most engaging responses you can provoke.

Try adding humor to your informative posts, whether it's a witty comment or a funny take on a serious topic.

This kind of content tends to generate strong engagement because it lightens the mood and connects with your audience on a more personal level.

Sharing Tools

Another highly effective post idea—regardless of your niche or audience—is sharing useful tools and resources that people might not know about but can save them a ton of time.

Lately, AI tools have become incredibly popular, but the concept applies to any other tool.

For example, you could share tools like MagicPost that help people write posts more easily.

Think about the tools you use in your day-to-day work that really save you time or make your tasks easier, then share them with your followers.

Offering valuable content, especially ones that are free or low-cost, adds immediate value to your audience.

This type of content is often saved for later and revisited by people who are curious or want to dive deeper into what you shared.

Sharing Tips and Tutorials

Similarly, once you've shared tools or resources, take it a step further by sharing your own tips on how you use them.

Show your audience how to optimize these tools to make their lives easier.

You can even create tutorials, whether through written posts or video walkthroughs, that guide people step-by-step.

This not only adds value but also positions you as a helpful source of advice.

By simplifying the process for others and making the information easily accessible, you're building trust and proving yourself useful.

People are more likely to follow you when they know they can consistently find practical, actionable insights that save them time and effort.

Inspirational Posts

The third one is inspirational posts.

Inspirational posts tap into emotions and motivate your audience, which can be incredibly effective.

These types of posts are commonly seen on platforms like Pinterest or Instagram, but you can easily adapt them for LinkedIn.

For example, sharing a powerful quote or a brief piece of advice from a thought leader can resonate deeply with your audience.

When people feel inspired or connected to the content, they're more likely to engage by liking, commenting, and sharing.

Remember, inspirational content works because it evokes a reaction, making your post more memorable and impactful.

Start With Captivating Hooks

Last but not least, one of the most crucial elements of a successful LinkedIn post is a compelling hook.

A hook is designed to grab your reader's attention within the first two to three seconds.

This technique is often used by social media creators to draw in their audience and keep them engaged.

Crafting an effective hook can be as important as the rest of your content combined—sometimes even more so.

If your hook fails to capture interest, even the best information can be overlooked.

Experiment with different hooks, track what works best, and refine your approach to ensure your posts make a strong impact right from the start.