The residents and the tourists

Of the 212 creators who post healthcare consistently, only 71 dedicate more than half their feed to it. This top 20 splits the same way: residents like Dave Ricks (80% of his feed), Emma Walmsley (78%), Thomas Schinecker (74%) and Claire Mounier-Vehier (68%), and tourists like Pascal Bornet (4%), Florian Palatini (5%), Mel Robbins (6%) and Ellie Middleton (7%) whose rare healthcare posts can massively out-earn their usual content.

The data behind that tourist premium is consistent: an audience that did not sign up for healthcare still rewards a clear, human medical post, while full-time medical feeds compete with themselves. Ellie Middleton earns a 114% premium on 7% focus; Pascal Bornet a 48% premium on 4%. Meanwhile the pure residents, the pharma CEOs, mostly run flat or slightly under their own median. If you write about healthcare occasionally, you are playing the easier game.

Two related studies while you are here: who dominates LinkedIn country by country (France, the United Kingdom, the full series), where several of these names also rank. And if your plan includes showing up in these creators' comments, an engagement feed makes that a daily five-minute habit.

Study them, then study yourself. With MagicPost you can analyze any healthcare creator the way we just did (median engagement by theme, share of feed, premiums, trajectory) and benchmark your own profile. The data on this page is the product.