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Impressions, unique views, followers gained, engagement rate: every metric from your posts lands in one dashboard, with medians, period comparisons and benchmarks against creators in your follower range.
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FROM RAW NUMBERS TO DECISIONS
Connect your LinkedIn account and your posts sync automatically. Everything runs through official APIs, with nothing to install.
Impressions, reactions, comments, unique views, followers gained, engagement rate: every one of your posts arrives with its numbers.
Comparisons show which posts beat your median. Duplicate your best one as a draft, and your next post starts from something that already worked.
MagicPost is a LinkedIn verified partnerOfficial LinkedIn API, not a browser extensionMagicPost runs through LinkedIn's developer program and secure OAuth login, within LinkedIn-approved limits. No extension, no cookie tricks, no risk for your account.
EVERYTHING IN ONE PLACE
Your personal dashboard shows each of your metrics next to the previous period, and charts plot your totals, medians or cumulative growth over the last 30 days, 90 days or any range you pick.
Sort and filter all your posts in one table, spot your bangers and your flops against your own median, and switch to card or timeline views when you want the full story.
Explore your postsSee the countries, job titles, industries and company sizes behind your reactions and comments, so you know whether you reach the people you write for.
Analyze your audienceThe people engaging can become leads →See where your impressions sit among creators in your follower range, percentile by percentile, along with your best posting days and post lengths.
See your percentileExplore the public LinkedIn benchmark →Turn your dashboard into a highly customizable PDF report, ready to share on LinkedIn or to send to your clients if you run an agency.
MagicPost is a LinkedIn verified partnerOfficial LinkedIn API, not a browser extensionMagicPost runs through LinkedIn's developer program and secure OAuth login, within LinkedIn-approved limits. No extension, no cookie tricks, no risk for your account.
NATIVE ANALYTICS VS ANALYTICS TOOL
LinkedIn shows each post's numbers and says itself that they are estimates. A LinkedIn analytics tool earns its place with what it adds on top: context, comparison, audience and proof. Row by row, here is the difference.
| What you get | LinkedIn native analytics | MagicPost |
|---|---|---|
| Impressions and members reached | Per post, labelled as estimates by LinkedIn | Per post through the official API, with unique views as a column |
| Engagement rate | Not shown: you compute it yourself | Calculated on every post: reactions plus comments, divided by impressions |
| Performance against your own median | No | Every post scored against the median of your last 20, bangers and flops flagged |
| Benchmark by follower count | No | Impressions, formats, post length and days scored against creators in your bracket |
| Audience | Viewer demographics per post, kept 180 days | Countries, cities, job families, seniority, company sizes, industries and account types, in your report |
| History | Post counts kept 1,000 days, members reached 400 days | Synced to your account, refreshable 500 posts back on the Analytics plan, over any period you pick |
| Exports | Spreadsheet export from your analytics page, no PDF report | CSV of every post and every column as filtered, multi-page A4 PDF with Audience and Benchmarks pages, white-label on Agency |
| Another creator's posts | No analytics on other members' posts | Public activity of any indexed creator: posts, reactions, comments, formats, themes |
Native rows follow LinkedIn's post analytics documentation; MagicPost rows follow the Help Center. Everything MagicPost reads comes through LinkedIn's official OAuth API, with no extension and no session cookie.
FIRST-PARTY DATA · UPDATED MONTHLY
In August 2026, MagicPost measured a median of 188 impressions per post under 1K followers and 13K above 100K, across 22,064 public LinkedIn posts. The same post is a great day at one size and a quiet one at another, which is why every benchmark in your dashboard is read by follower bracket.
The median is the middle post of each bracket, so one viral post cannot inflate it.
See the full LinkedIn benchmark, low to top 10%, updated monthly →| Followers | Median post | Top 10% |
|---|---|---|
| 0-1K | 188 | 1,178 |
| 1K-5K | 370 | 3,020 |
| 5K-10K | 792 | 6,178 |
| 10K-25K | 1,440 | 13.1K |
| 25K-50K | 2,856 | 27.6K |
| 50K-100K | 6,960 | 48.1K |
| 100K+ | 13K | 90.8K |
CSV EXPORT OR AI ASSISTANT
Ask for your metrics in plain language: once connected, your AI assistant calls the 5 analytics tools of the MagicPost MCP server. The raw numbers also download as a CSV file.
Your assistant answers with your real numbers because it reads them straight from your account. That link is MCP, short for Model Context Protocol, the open standard that connects AI assistants to tools like MagicPost.
Works withClaudeChatGPTGeminiPerplexityand any other MCP-compatible client
FREQUENTLY ASKED QUESTIONS
Yes. LinkedIn shows analytics on each post (impressions, members reached, reactions, comments, reposts, saves, viewer demographics) and on your profile (profile views, search appearances, followers), and LinkedIn itself labels those numbers as estimates. What it does not give you is context: no engagement rate per post, no benchmark against creators your size, no breakdown of who engages with you, and no PDF report. That context is what a LinkedIn analytics tool such as MagicPost adds on top of the native numbers.
MagicPost is a LinkedIn analytics tool built on LinkedIn's official API that benchmarks your impressions against creators in your follower bracket, breaks down the audience that engages with you by country, job family, seniority, company size and industry, and exports every post as CSV or a multi-page PDF report. Whether it is the best one for you depends on what you need beyond LinkedIn's own screens: a post-by-post comparison, a benchmark by size, an audience read or client reports. Judge any tool on what it adds to the numbers LinkedIn already shows.
LinkedIn's own analytics are free for every member. MagicPost has no free plan: the full dashboard comes with a free trial that needs no card. Three things stay free without an account: the public LinkedIn benchmark, updated every month, the LinkedIn engagement rate calculator and the other free tools on this site.
Start with impressions and members reached (how many times, and how many people), then engagement rate (reactions plus comments, divided by impressions), reposts, saves and profile clicks per post, and follower growth over the period. Read each one against the median for your follower bracket rather than on its own: 2,000 impressions is a top 10% post under 1K followers and a quiet one above 50K. The guide to LinkedIn analytics linked below explains every metric.
LinkedIn itself reports slightly different numbers across its own screens, and some metrics only exist for recent posts. MagicPost shows what the official APIs return at sync time, and tells you when a metric is unavailable instead of guessing it.
Impressions, reactions, comments, reposts and engagement rate for every post, plus followers gained and extended metrics such as unique views, saves and clicks when LinkedIn exposes them. The full list is in the help center.
Yes. Search any LinkedIn profile and read its post metrics in a read-only dashboard. Audience analysis and benchmarks stay personal to your own account.
No. Everything runs server-side from your connected LinkedIn account, through official APIs: nothing to install, no session cookies, no scraping.
Yes. The organization dashboard ranks members by impressions, posts and engagement, and each connected account keeps its own detailed reporting. Agencies can export white-label PDF reports for every client.
The metrics module is included with eligible plans, and a dedicated analytics offer exists if you only want the dashboard. The free trial needs no card, and the details are in the help center.
Yes. Connect your assistant to your MagicPost account through the MagicPost MCP server, then ask in plain language: the 5 analytics tools return a summary for any period, your metrics post by post, your top posts by impressions and, for an organization admin, the same read on each member. It works with Claude, ChatGPT, Gemini and Perplexity.
GO FURTHER
Median impressions per post by follower count, refreshed every month from public posts.
Open the benchmark →Engagement rate calculatorType a post's reactions, comments and impressions and read its engagement rate. Free, no account.
Calculate your rate →LinkedIn statistics32 first-party numbers measured on 1.2M posts: impressions, engagement, formats, timing.
Read the statistics →Best LinkedIn analytics tools11 LinkedIn analytics tools compared on what they really measure: benchmarks, audience, formats, exports. Monthly prices.
Compare the tools →YOUR NUMBERS ARE READY
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