Where are the "LinkedIn creators"?

Notice who dominates the upper half of this top 20: a food-company CEO, a brand strategist, a former McKinsey partner, a social entrepreneur, a data engineer. People whose subject, or whose audience, sits outside the platform itself. The Spanish LinkedIn-native creators (the people who teach content, copywriting and growth on the platform) cluster lower down: Nick Broekema at #10, Michel Lieben at #8, Martin Arosa at #13 and Laura Pérez Izquierdo at #19.

That does not make the native creators less interesting, it makes them a different study: they win on consistency, conversation engineering and selling, not on raw reach. We profiled them, data biography by data biography, in our creators series, including Nick Broekema, whose feed pulls 124 median comments per post.

One timing note while you are here: four of these twenty creators post in the evening, the opposite of what works for most accounts (mornings, weekdays). When you already own an audience, the clock bends to you; until then, post before the crowd. And if part of your plan is showing up in these creators' comments, an engagement feed makes that a daily five-minute habit.

Study them, then study yourself. With MagicPost you can analyze any Spanish creator the way we just did (median engagement, engagement rate, themes, trajectory, slots) and benchmark your own profile against the country. The data on this page is the product.