LinkedIn Basics
Bénédicte Rivory
Last updated: Oct 10, 2025
Imagine airing a children’s program at 3 in the morning when all the kids are asleep… You wouldn’t get much of an audience.
The same goes for LinkedIn. Posting and scheduling post at the wrong time means talking to an empty room. Who wants that?
Just like any other social media platform, success on LinkedIn isn’t just about what you share; it’s also about when.
Figuring out the best time to hit the “post” button can be tricky, especially with so many users around the world logging in from different time zones.
That’s why thousands of posts have been studied. Let’s look at what the latest 2025 data says about the best time to post on LinkedIn, and how you can use it to maximize your reach! ✨
How Much Does Timing Impact LinkedIn Results?
Unlike other social media platforms that experience long periods of engagement (due to their entertaining format), LinkedIn professionals typically scroll in between tasks only:
mid-morning (coffee break)
noon (lunch time)
afternoon (end of workday)
But posting at the right time isn’t just about visibility, it’s about business results. When your post lands while your audience is most active, you:
Increase reach and impressions, so more prospects or partners actually see your message.
Maximize ROI on your content by turning effort into leads, opportunities, and brand visibility.
Stand out in a crowded feed, before attention fades and your post gets buried.
“The best time” is always changing. Because once everyone jumps on the same so-called golden hour (say Tuesday at 10AM) that slot quickly becomes oversaturated.
That’s why the best timing on LinkedIn isn’t a fixed formula; it’s an on-going experiment. You should test, analyze, and adjust your posting strategy based on your audience’s behavior and your own performance data.
What’s the Best Time To Post on LinkedIn
In 2025’s competitive LinkedIn landscape, posting at the right time is the golden ticket that will get your content the spotlight it deserves, instead of disappearing into the void.
According to the PEW Research Center, roughly 30% of US adults use LinkedIn for either networking or sharing professional success stories.
The top times for posting on this platform are weekday time periods, when users are in work mode.
For a better picture, we’ve gathered the latest research results from three major social media scheduling tools, to see where their analysis of peak engagement times align.
According to data studies from Buffer, SocialPilot and SproutSocial, the highest activity occurs during weekdays, particularly:
✔️ Morning to early afternoon: roughly 8 AM to 4 PM
✔️ Peak hours: around 10 AM to 1 PM, with Wednesday often showing the strongest engagement
Times to avoid: evenings and nights (6 PM to 4 AM) and weekends, when engagement drops significantly. This pattern reflects LinkedIn’s professional nature—users mainly check content during working hours.
What Must Be in Place Before Hitting Post on LinkedIn?
The perfect posting time isn't purely about analytics. It’s as much about your availability and consistency as it is about metrics!
2. Consistency
Algorithms favor creators who consistently show up. Posting at consistent days and times trains your audience to expect your content. This increases the likelihood of repeat engagement and stronger visibility over time.
3. Share when you can engage
What good is it to post at the "right time" if you're going to ignore your audience when they interact with you? Engagement is a two-way street. When you reply to comments quickly, you boost your post’s reach and show your audience that you actually care.
Timing isn’t just about hacking the algorithm; it’s also about showing up, so your posts have a greater chance to drive real business results.
Day | Best Time |
|---|---|
Monday | 10AM-4PM |
Tuesday | 9AM-4PM |
Wednesday | 9AM-4PM |
Thursday | 9AM-6PM |
Friday | 10AM-4PM |
Saturday | 6PM-9PM |
Sunday | 6PM-(PM |
How To Find The Best Time to Post on LinkedIn by Industry?
General timing trends are helpful starting points, but the "best" time to post varies significantly based on your:
✔️ Varying Work Schedules: Every field has its own peak working hours. A post aimed at retail workers will perform better in the late evening, while posts targeting professionals with desk jobs will likely peak during the 10:00 AM to 2:00 PM workday window.
✔️ Time Zone Differences: If your target audience is highly concentrated in a time zone other than your own, you should adjust your posting time to coincide with their local morning or lunchtime for maximum visibility.
For example, many professionals in europ target the U.S market. To ensure maximum visibility, posts should be timed to match American morning or lunchtime hours rather than European ones.
Always-on Perfect Timing with MagicPost!
LinkedIn offers good enough metrics, but your business deserves more.
That’s where MagicPost comes in. ✨
Its analytics feature delivers personalized insights based on your own activity, and more. It helps you track:
Topics you’ve posted about,
Days and times that generated the most engagement,
Performance of each content type (images, carousels, or text posts)
You also gain access to engagement metrics like likes, comments, and shares, making it easier to identify what truly resonates with your audience.
With these insights, you can refine your posting schedule, adjust your content mix, and build a smarter LinkedIn strategy that drives consistent visibility and better business outcomes.
Conclusion
The best times to post on LinkedIn are Tuesday to Thursday, 9:00 AM–4:00 PM (local time). The weakest are weekday late afternoons and weekends, when most users disconnect from work. If your target audience is in another time zone, post during their working hours.
Track your own data and adjust. If ideas stall, test new formats and hooks, or explore the internal guides: LinkedIn post idea generators, how to write a Linkedin post and LinkedIn post examples. That post you’ve been hesitating to publish might be the one that restarts growth.