How to Grow Your Business Page on LinkedIn

With your LinkedIn business page created, let's go through some of the best ways you can get more followers and reach your audience:

1. Invite Your Network to Like Your Page

The easiest way to promote your LinkedIn business page? Ask your network to follow it.

LinkedIn allows you to send invitations to your first-degree connections, asking them to follow your company page.

You can invite up to 50 connections per month. Focus on connections that you think are interested in your business or industry.

Also, don't send all 50 invitations at once. LinkedIn might consider this as spamming behaviour and you might end up with a restricted LinkedIn account.

2. Turn Employees Into Brand Ambassadors

Improve your business page's reach by asking your employees to like, comment, or share posts. This engagement increases your business page's visibility and attracts new followers.

Keep in mind that content shared by individuals tends to receive more attention than posts from company pages.

3. Share Engaging Content

Build a strong presence on LinkedIn and attract more followers to your company page by sharing engaging content.

LinkedIn content that includes product demonstrations, infographics, or behind-the-scenes videos catches your network's attention and encourages organic interaction.

4. Engage with Your Audience

To grow your LinkedIn company page, you have to engage with your audience—clients and anyone talking about your product or service.

It's not enough to post; you also need to comment and show support.

These individuals are your brand ambassadors, and engaging with them helps strengthen your connection.

You can also engage with your employees when they post about work-related topics or their professional experiences.

By doing so, you show that there's a real person behind the company page, which helps keep it active and engaging.

Avoid generic comments like "Good job" and try to add something more personal or even humorous to connect with your audience.

Aim to present your brand as approachable and open rather than overly formal.

5. Share User Generated Content

Build trust and highlight your brand's authenticity by sharing user-generated content.

When clients share their experiences with your product or service, they create social proof that resonates with your target audience.

User generated content is often perceived as more credible, as it comes directly from real people, with no marketing involved.

Repost or highlight this type of content to showcase your business or product impact while showing appreciation for your customers. This way, you encourage them to keep using your product and inspire other clients or partners to share their own experiences.

6. Use LinkedIn Ads

If you want to speed up your LinkedIn company page growth, consider using LinkedIn Ads.

Define your target audience as LinkedIn members by job title, industry, company size, and more. Then, you can reach out to them using sponsored content, text ads, or sponsored InMail.

7. Track Your LinkedIn Company Page Performance

Monitor your LinkedIn business page performance to understand what works and how you should adjust your strategy. Keep track of post engagement, follower growth, and content performance to determine what works best with your target audience.

Pay attention to trends, identify your best-performing post formats and topics, and try to replicate their success. If your content gets little to no engagement, change the format, post at different hours, or try to find the best post length for your audience.