TL;DR: Create an engaging LinkedIn business page by optimizing it with a strong banner, logo, and clear business description. Engage with your audience and employees, and repost valuable content to build trust. Avoid over-selling and ensure your page is complete and authentic.

What Is a LinkedIn Business Page?

A LinkedIn business page is a dedicated profile that represents your company, organization, or brand.

Having a company page on LinkedIn helps you improve your business’s online visibility, build trust, and engage with your target audience.

Additionally, you can use it to grow your business by engaging with industry professionals, generating leads, and recruiting top talent.

Do You Need a Business LinkedIn Page?

You might be wondering if you really need a business page on LinkedIn.

A LinkedIn business page serves as a free showcase for your business.

It lets you promote your product or service, giving your company visibility in addition to your personal profile. This is especially important if you’re working on personal branding.

This will help you get noticed and ensure you don’t get lost in the competition.

Additionally, you can link your business page to your personal profile.

This makes it easy for people to find your company directly from your profile, which helps drive more traffic.

It’s a very simple, effective way to boost your visibility, especially if you’re in the B2B industry, where your goal is to connect with other businesses.

How to Create a LinkedIn Business Page

In addition to creating your page, there are also key aspects you shouldn't be overlook.

Let's dive into what they are and why they deserve your attention.

Step 1. Log Into Your LinkedIn Account

You can't create a business page on LinkedIn without a personal account. Sign into your LinkedIn account, open the For Business list, and click on Create a Company Page.

Step 2: Select your LinkedIn page type

There are 3 types of company pages on LinkedIn:

Company
Showcase page
Educational Institution.

To raise your brand awareness and get more clients, the best choice for a LinkedIn business page is Company.

Step 3. Add your business information

Accurately fill in your business information. This way, LinkedIn's algorithm accurately understands and categorizes your business page, making it easier to find.

Wondering how to get more traffic to your newly created LinkedIn business page?

Fill in all information. According to LinkedIn, company pages with a complete profile get up to 30% more weekly visits.

Step 4. Optimize Your Company Page

Adding only basic information when creating your LinkedIn business page won't attract any customers.

To get new clients and create a professional image, you have to optimize your company page.

First, upload an eye-catching banner, add your logo, and include a brief description of what your business does—focus on how you can help your customers.

If you'd like to describe your business in more detail, include a longer description to help people fully understand what it offers.

To have a better idea of what works and what doesn't, check out other companies' pages.

This isn't just to see what your competition is doing but also to take note of what they're doing, what content they're sharing, how they've set up their profiles, and gather ideas for your own page.

Step 5. Publish Your LinkedIn Page

Once you've filled in all your business information and optimized your company page, it's time to publish it.

Click on Create page so your LinkedIn business page goes live.

At first, your page will get little to no visibility or visitors, but with the right strategy, you can build your audience and boost engagement.

So, what are the best practices for growing your business page on LinkedIn?

How to Grow Your Business Page on LinkedIn

With your LinkedIn business page created, let's go through some of the best ways you can get more followers and reach your audience:

1. Invite Your Network to Like Your Page

The easiest way to promote your LinkedIn business page? Ask your network to follow it.

LinkedIn allows you to send invitations to your first-degree connections, asking them to follow your company page.

You can invite up to 50 connections per month. Focus on connections that you think are interested in your business or industry.

Also, don't send all 50 invitations at once. LinkedIn might consider this as spamming behaviour and you might end up with a restricted LinkedIn account.

2. Turn Employees Into Brand Ambassadors

Improve your business page's reach by asking your employees to like, comment, or share posts. This engagement increases your business page's visibility and attracts new followers.

Keep in mind that content shared by individuals tends to receive more attention than posts from company pages.

3. Share Engaging Content

Build a strong presence on LinkedIn and attract more followers to your company page by sharing engaging content.

LinkedIn content that includes product demonstrations, infographics, or behind-the-scenes videos catches your network's attention and encourages organic interaction.

4. Engage with Your Audience

To grow your LinkedIn company page, you have to engage with your audience—clients and anyone talking about your product or service.

It's not enough to post; you also need to comment and show support.

These individuals are your brand ambassadors, and engaging with them helps strengthen your connection.

You can also engage with your employees when they post about work-related topics or their professional experiences.

By doing so, you show that there's a real person behind the company page, which helps keep it active and engaging.

Avoid generic comments like "Good job" and try to add something more personal or even humorous to connect with your audience.

Aim to present your brand as approachable and open rather than overly formal.

5. Share User Generated Content

Build trust and highlight your brand's authenticity by sharing user-generated content.

When clients share their experiences with your product or service, they create social proof that resonates with your target audience.

User generated content is often perceived as more credible, as it comes directly from real people, with no marketing involved.

Repost or highlight this type of content to showcase your business or product impact while showing appreciation for your customers. This way, you encourage them to keep using your product and inspire other clients or partners to share their own experiences.

6. Use LinkedIn Ads

If you want to speed up your LinkedIn company page growth, consider using LinkedIn Ads.

Define your target audience as LinkedIn members by job title, industry, company size, and more. Then, you can reach out to them using sponsored content, text ads, or sponsored InMail.

7. Track Your LinkedIn Company Page Performance

Monitor your LinkedIn business page performance to understand what works and how you should adjust your strategy. Keep track of post engagement, follower growth, and content performance to determine what works best with your target audience.

track your linkedin business page performance

Pay attention to trends, identify your best-performing post formats and topics, and try to replicate their success. If your content gets little to no engagement, change the format, post at different hours, or try to find the best post length for your audience.