Posting Best Practices
The MagicPost team
Last updated: Dec 30, 2024
If you’ve just started a business, you’re probably thinking about which social media platforms you should use to start building your presence and reaching more clients.
One of the first platforms that likely came to mind is LinkedIn.
However, having a LinkedIn company page isn’t just about uploading your logo.
It’s about optimizing the page and bringing it to life through valuable content that you share with your audience.
So, there are many more details to consider.
Let’s go through how to create a business page on LinkedIn and what you need to ensure your page stays active and engaging.
TL;DR: Create an engaging LinkedIn business page by optimizing it with a strong banner, logo, and clear business description. Engage with your audience and employees, and repost valuable content to build trust. Avoid over-selling and ensure your page is complete and authentic.
Why You Need a Business LinkedIn Page
You might be wondering if you really need a business page on LinkedIn.
A LinkedIn business page serves as a free showcase for your business.
It lets you promote your product or service, giving your company visibility in addition to your personal profile. This is especially important if you’re working on personal branding.
This will help you get noticed and ensure you don’t get lost in the competition.
Additionally, you can link your business page to your personal profile.
This makes it easy for people to find your company directly from your profile, which helps drive more traffic.
It’s a very simple, effective way to boost your visibility, especially if you’re in the B2B industry, where your goal is to connect with other businesses.
Step-by-Step Guide to Create a Business LinkedIn Page
But in addition to creating your page, there are also key aspects that shouldn't be overlooked.
Let's dive into what they are and why they deserve your attention.
Step 1: Preparation Before Creation
Before creating your business page on LinkedIn, I recommend first checking out other companies' pages.
This isn't just to see what your competition is doing, but also to take note of what they’re doing, what content they’re sharing, how they’ve set up their profiles, and gather ideas for your own page.
The goal is to have all your content prepared in advance.
Once you know exactly what you want to highlight, it’ll be much easier to define how to position your business.
For instance, one important detail is working on the banner of your business page.
This is the first thing people will see when visiting your company’s profile, so make sure it’s visually appealing and aligned with your brand’s identity.
Step 2: Creating Your Page
The second step is the actual creation of your business page.
This is a simple process.
All you need to do is click on the "squares" icon at the top right of LinkedIn and select "Create a Company Page." LinkedIn will then guide you through the process, letting you choose the option that best fits your business.
Once you've done that, you’ll fill in the required information, and your page will be ready.
Step 3: Optimize Your Page
Now comes the most important and challenging part: optimizing your page to attract customers and create a professional image.
Creating the page itself takes only a few seconds, but ensuring it's properly optimized will require a bit more effort.
First, upload an eye-catching banner, add your logo, and include a brief description of what your business does—focus on how you can help your customers.
In the "About" section, describe your business in a few words and add a link to your website.
If you'd like to go into more detail, include a longer description to help people fully understand what your business offers.
How to Use Your Business LinkedIn Page Effectively
Once your LinkedIn page is optimized, it's time to put it to work and use it effectively to keep your audience engaged.
Engage With Your Audience
The first step is to engage with your audience—clients and anyone talking about your product or service.
It's not enough to just post; you also need to comment and show support.
These individuals are your brand ambassadors, and engaging with them helps strengthen your connection.
You can also engage with your employees when they post about work-related topics or their professional experiences.
By doing so, you show that there’s a real person behind the company page, which helps keep it active and engaging.
Avoid generic comments like "Good job" and try to add something more personal or even humorous to connect with your audience.
Aim to present your brand as approachable and open, rather than overly formal.
Repost Important Posts
Another strategy is to repost important content from clients or influencers who mention your company.
Reposting these testimonials shows that not only are you promoting your business, but others are also recommending your products or services.
This helps increase your visibility and builds trust.
It also reinforces the loyalty of your existing customers and attracts new ones.
Reposting is a great way to support your clients and give them credit for helping you grow your brand.
