Posting Best Practices
Alice Malby
Last updated: Jul 8, 2024
Wondering where your LinkedIn posts went? Want to dig into your LinkedIn analytics but need help figuring out where to start?
We’ve got you covered. But tracking your LinkedIn posts goes beyond simply locating them. Here's where things get exciting. Unveiling the data behind your posts – likes, comments, shares, and more – is the key to understanding what resonates with your audience and refining your content strategy for maximum engagement.
Whether you're using a PC or mobile device, accessing your posts is straightforward. This guide walks you through the steps to easily find your LinkedIn posts and leverage LinkedIn analytics for better insights.
TL;DR: Log in to LinkedIn, go to your profile, scroll to the "Activity" section, and click on "Show all posts" to view your posts. Use LinkedIn analytics to refine your content strategy.
How to See Your Posts on LinkedIn from a PC
Accessing your LinkedIn posts on a laptop or PC is quite simple. Here’s how you can do it:
Step 1: Log in to your LinkedIn account.
The first step is easy. Open your web browser and go to LinkedIn's website. Enter your credentials to log in.
Step 2: Go to your profile by clicking on your profile picture.
Once logged in, click on your profile picture or your name at the top of the homepage to navigate to your profile.
Step 3: Scroll down to the “Activity” section.
On your profile page, scroll down until you reach the “Activity” section. This section displays your recent activity on LinkedIn.
Step 4: Select the “Posts” tab then click “Show all posts”.
In the “Activity” section, select the “Posts” tab. You’ll see your last 2 posts. Underneath those two posts, click on “Show all posts”. You’ll be taken to a new page that links to all your existing posts.
There you have it - as you can see there’s nothing too complicated.
How to See Your Posts on LinkedIn from a Mobile
But what about accessing your posts via your smartphone? Once again, the process is easy-peasy:
Step 1: Open the LinkedIn app on your mobile device.
Launch the LinkedIn app from your mobile device’s home screen or app list.
Step 2: Access your profile by clicking on your profile picture.
In the LinkedIn app, tap on your profile picture at the top left corner of the screen. A side menu will open up and you then need to tap on your name or profile picture again.
Step 3: Scroll down to the “Activity” section.
Scroll down your profile page until you find the “Activity” section showing your recent LinkedIn interactions.
Step 4: Tap on “Posts” and then select “Show all posts”.
In the “Activity” section, tap on “Posts.” It may already be selected by default. Then scroll down a little more and tap on “Show all posts” to see all the posts you’ve shared.
Using LinkedIn Analytics for Better Insights
Finding your past posts is just the first step! To truly understand what resonates with your audience and optimize your content strategy for maximum engagement, you need to delve deeper into LinkedIn Analytics. This built-in tool provides a wealth of valuable data about your post performance, allowing you to refine your approach and achieve your professional goals.
Accessing LinkedIn Analytics is Simple:
Navigate to your LinkedIn profile.
Scroll down to find the "Analytics" section, then click or tap “Show all analytics”
You will then access a page with all your profile analytics
If you click on “Post impressions” you will get more detailed insights into your post statistics.
Alternatively, if you’re looking for analytics specific to a post, simply navigate to said post as we explained in the previous section. At the bottom of the post, you will find the number of impressions. There is also a “View” option that will allow you to access more detailed statistics for that post.
Content Strategy Optimization
By regularly checking LinkedIn analytics, you can see which posts get the most engagement and which topics resonate with your audience. Use this data to adjust your content strategy for better engagement and reach.
Here are some of the top reasons you should be tracking your analytics:
Measure Engagement: See how many people are viewing, liking, commenting on, and sharing your posts. This helps you understand what content resonates with your audience and sparks conversation.
Identify Trends: Track engagement over time to identify patterns. Are certain types of posts consistently performing better? Use this data to inform your future content strategy.
Optimize Your Approach: Analytics can reveal which demographics are most engaged with your content. Tailor your voice and topics to better connect with your target audience.
Track Reach and Visibility: See how many impressions your posts are generating. Are you reaching the right people? This data can help you refine your targeting strategy.
Discover Top-Performing Content: Identify your most successful posts and analyze what made them stand out. Replicate these elements in future content for even better results.
💡 For a step-by-step guide on leveraging LinkedIn Analytics, check out our comprehensive guide.
