Posting Best Practices
Alice Malby
Last updated: Jul 26, 2024
Did you know tagging can drastically improve your LinkedIn posts’ visibility? It's like having a built-in megaphone to reach a wider audience and spark meaningful conversations.
Tagging someone in a LinkedIn post can be a powerful tool for boosting engagement, building connections, and increasing the reach of your content.
By effectively tagging relevant individuals, you not only draw their attention to your post but also potentially expose your content to their network, amplifying its impact.
This guide will walk you through the art of effective tagging on LinkedIn, transforming it from a simple "@" symbol to a strategic tool for amplifying your voice.
TL:DR; Tagging someone in a LinkedIn post can enhance visibility and engagement. Identify the purpose of your post, choose relevant people to tag, write an engaging message, and follow up on your post to maintain the conversation.
Crafting Your LinkedIn Post
Step 1: Identify the Purpose of Your Post
Be clear about your post's objective. Are you sharing valuable insights, congratulating a colleague, or sparking a discussion? A clear purpose guides your tagging strategy.
Are you announcing a new project, sharing statistics or seeking advice? Understanding your goal will help you determine whom to tag and how to frame your message.
Step 2: Choose Relevant People to Tag
When tagging, think quality over quantity. A couple of super-targeted tags make your post feel like a well-thought-through piece of content.
Tagging a wide range of people, on the other hand, can give the impression you're either indiscriminately seeking attention or that the content lacks a clear direction. Remember, targeted tags add value, while excessive tagging dilutes it.
Tagging individuals directly involved in your content or those who might find it valuable is the key. Tagging the right people increases the likelihood of engagement and meaningful interactions.
Step 3: Write a Clear and Engaging Message
It's all about crafting a clear and engaging message. Highlight the main points of your post and explain why you are tagging the selected individuals.
A well-written post encourages engagement and ensures your message is clear.
If you’re struggling with this, tools like MagicPost can help you create compelling content efficiently and refine your content for maximum impact.
Tagging Someone in Your Post
Step 4: How to Tag Someone
The actual process of tagging someone on LinkedIn is a breeze. Follow these simple steps:
Open LinkedIn and begin writing your post in the update box as usual.
When you reach the point where you want to tag someone, type the "@" symbol followed by their name.
LinkedIn will show a list of people matching the name you typed. Select the correct individual from the list.
Complete your post and click "Post" to share it with your network.
That’s it, it’s literally that simple!
Step 5: Following Up on Your Post
It’s never pleasant to feel used, so don't let the conversation end with the tag. Maintaining the conversation with tagged individuals is important for building relationships.
Respond to comments and engage with those who interact with your post. If the discussion continues in follow-up posts, consider mentioning tagged individuals again if relevant. This keeps the conversation alive and fosters deeper connections.
Better yet, try messaging them privately to see if they’d be interested in working on a series of joint posts. Suggest a topic that is relevant for the both of you and that you’d each be able to bring unique insight to. Remember that if you don't ask, you don't get it. So try stepping out of your comfort zone now and then.
💡Pro Tip: If you want to attract the attention of a recruiter, consider creating a post about the company that interests you, highlighting its positive aspects and tagging the relevant team members.
This can be a great way to make a first impression and open up potential opportunities.
Best Practices for Tagging on LinkedIn
When it comes to tagging on LinkedIn, there are some clear do’s and don’ts. We suggest you follow these guidelines for effective and respectful tagging:
Do: Tag relevant individuals who add value to the conversation.
Do: Personalize your message when tagging someone. Explain why you tagged them and how their expertise or perspective might benefit the audience.
Do: Engage thoughtfully. After tagging, actively participate in the discussion. Respond to comments and foster a meaningful dialogue.
Do: Use tags to acknowledge contributions. Tag individuals to give credit where it’s due. If someone helped with a project or provided insights, tagging them is a great way to acknowledge their contribution.
Don't: Avoid tagging too many people in a single post. This can come off as spammy and can annoy your connections. Stick to those who are genuinely relevant.
Don't: Tag people solely to inflate your post's visibility. Remember to stay authentic and on-message.
Don't: Tag without context. Tagging someone without explaining why can seem random and impersonal. Always provide context for why you’re tagging someone.
With these steps to tagging and best practices, you can transform tagging from a basic feature to a strategic tool for boosting your LinkedIn presence.
