Content Creation
Yasmina Akni Ebourki
Last updated: Jun 27, 2025
A few months ago, the LinkedIn video feed completely reshaped LinkedIn content strategies.
But is it still as effective as it was?
Let’s break down how video performs on LinkedIn today and explore smart ways to integrate it into your content strategy to boost reach, visibility, and engagement.
How Does Video Work on LinkedIn in 2025?
Video took LinkedIn by storm at the beginning of the year 2025, becoming one of the platform’s top-performing content formats.
Although the initial hype may have subsided, video content continues to bring significant benefits to your LinkedIn strategy, especially when used wisely and consistently.
Key Benefits of Sharing Videos on LinkedIn
Few people consistently post videos, which makes it easier for you to stand out in a sea of text and static images.
Video gives your audience a face and voice to connect with, making you far more memorable than just a profile picture or text post.
Video content typically generates higher reach and engagement because it's dynamic, visual, and more likely to stop someone from scrolling.
Think about it: how many posts do people read each day, and how many videos do they watch?
What we see catches us faster than what we read.
How to Create Videos for LinkedIn
You might be thinking: “Creating video content sounds time-consuming and complicated, I don’t even know where to start.”
The good news is: making videos for LinkedIn is way easier than it looks.
You don’t need to be a professional videographer, and no one expects polished, cinematic quality.
That said, here’s a breakdown of the 5 key stages to make the process smoother and more intentional.
Step 1: Writing the Perfect Copy to Accompany Your Video
Every great video starts with a clear script.
This doesn’t mean you need to read word-for-word on camera, but it helps to plan exactly what you want to say, especially the main message or hook.
A good script also includes any visual cues:
On-screen text, image prompts, transitions, angles, or scene changes.
The more you map out what you want the video to look and feel like, the easier it’ll be to shoot it without second-guessing yourself.
Stage 2: Recording Your Video
Now comes the fun part: hitting record.
At first, this might feel time-consuming or awkward, but that’s completely normal. The more you practice, the faster and more efficient you’ll become.
Over time, you'll be able to batch-record your content, meaning you could shoot 5–10 videos in one hour and schedule them across days or weeks.
Pro tip: Your first video probably won’t be great, and that’s okay. By the fifth one, you’ll already see a huge difference in confidence and quality.
Stage 3: Editing Your Video
This is where you can get creative.
Editing adds the finishing touches that can transform a basic clip into an engaging, scroll-stopping post.
Utilize elements such as music, subtitles, transitions, and visual cues to maintain viewer interest throughout.
There are plenty of beginner-friendly tools like CapCut, Veed.io, or even AI-powered editors that help you speed up the process and add professional polish, no advanced skills required.
Stage 4: Uploading Video with Appropriate Text
The hard part is done, now it’s time to post.
When uploading your video to LinkedIn, ensure that you add a compelling caption. You can write it yourself or use tools like MagicPost to generate ideas.
A few tips:
Don’t just repeat what you say in the video. Instead, use the caption to add extra context, introduce the topic, or create curiosity.
Always include a clear call to action (e.g., “What’s your take on this?” or “Tag someone who needs to hear this.”)
Remember the following details when uploading your LinkedIn videos:
Format: MP4 or MOV
Duration: Ideally under 3 minutes for max engagement
Aspect Ratio: 1:1 (square) or 4:5 (vertical) for mobile optimization
File Size: Under 5GB
Stage 5: Analyzing Your Video Performance
Once your video has been live for at least 24 hours, it’s time to check the results.
LinkedIn provides helpful metrics that give you insight into how your content is performing. Here’s what to look at:
Key LinkedIn Video KPIs:
Impressions: How many people saw your post
Views: How many people watched your video for at least 3 seconds
View Duration: How long viewers stayed engaged
Average Watch Time: A powerful metric that shows real interest
Engagement (likes, comments, shares): Indicates how well your message resonated
Ask yourself:
Are people dropping off too early?
Do certain topics perform better than others?
Is your hook strong enough in the first 3 seconds?
Tracking these over time will help you fine-tune your future videos and grow your LinkedIn presence more strategically.
10 Strategies That Work for LinkedIn Video in 2025
Creating videos on LinkedIn isn’t just about hitting “record”; it's about knowing what works on the platform right now.
So, instead of learning through trial and error, let me save you time.
Here are 10 battle-tested LinkedIn video strategies that can help you get reach, engagement, and real results.
1. Master the 3-Second Rule
Attention spans are shrinking fast, and LinkedIn is no exception.
That’s why the first 3 seconds of your video are crucial. If you don’t grab attention immediately, viewers will scroll right past, no matter how valuable the rest of your content is.
This is known as the 3-second rule: if you don’t hook them fast, you’ve lost them.
Here’s how to win the scroll:
Visual hooks: Use movement, bold text, or dramatic visuals right at the start.
Text hooks: Open with a strong question, a surprising fact, or a bold claim.
Movement: Quick gestures or camera zooms can add energy and instantly grab focus.
Examples of high-performing visual hooks:
Holding a sign or phone with bold text (e.g., “STOP scrolling if you’re in sales”)
A close-up with direct eye contact and an emotional facial expression
Fast cuts or zooms within the first second to add motion and rhythm
2. Optimize for Mobile-First Viewing
Most LinkedIn creators plan and review their content on desktop, but here’s the twist: the majority of LinkedIn users consume content on mobile.
In fact, according to LinkedIn, over 57% of their traffic comes from mobile devices.
So what does that mean for your videos? You have to think vertically.
While longer videos (like tutorials or interviews) can still work in horizontal format, vertical videos:
Take up more real estate on the mobile feed
Look familiar, thanks to Instagram Reels and TikTok
Signal short-form, fast-value content to the viewer
Pro tip: Use a 9:16 aspect ratio and keep key visuals centered to avoid cropping in mobile previews.
3. Leverage the 15-30 Second Sweet Spot
What is the ideal length for high-engagement videos on LinkedIn? Between 15 and 30 seconds.
Here’s why:
Most users decide in the first 5 seconds whether to keep watching.
The platform’s average view duration hovers around 12–15 seconds, so packing value into that window is critical.
Shorter videos are easier to consume and more likely to be watched to the end.
Your goal is to hook viewers quickly, deliver value early, and use storytelling or cliffhangers to keep them watching until the final second.
4. Use Pattern Interrupts
How do you make people stop scrolling in the first 3 seconds? Pattern interrupts.
A pattern interrupt is a technique that adds something surprising or unusual. This helps break the viewer's routine and quickly grabs their attention.
Think of it as shaking up the scroll.
You can try to:
Whisper your CTA unexpectedly ("psst… want more leads?")
Start with an extreme close-up of your face or a surprising prop
Use a sudden cut or sound effect mid-sentence
Show a wrong or controversial statement on screen, then immediately explain
These small creative choices shock the algorithm and the brain, helping your content stand out in a sea of sameness.
5. Implement Story-Driven Content
Want people to watch until the end? Tell a story.
Storytelling isn’t just for novels; it’s one of the most powerful formats on LinkedIn Video.
Instead of simply talking to the camera, show your process.
Use B-rolls of your day-to-day, your screen, your tools, and narrate like you’re talking to a friend.
Great story-driven formats:
“A day in my freelance life” with voiceover insights
“Here’s how I failed my first launch (and what I learned)”
“Behind the scenes: how I create content in 60 minutes”
People relate to people, not pitches. If they feel something, they’ll remember you, and that’s what builds brand trust.
6. Create Series Content
Want more engagement and loyal viewers? Start a content series.
A video series keeps your audience coming back for more. When you turn your insights into episodes, you create continuity, and that builds familiarity and anticipation.
Think like this:
Instead of “How I built my business,” → do “Build My Business – Ep. 1: The First $1K”
End with a teaser: “In the next video, I’ll show you how I got my first client on LinkedIn.”
This taps into curiosity, keeps viewers invested, and positions you as someone worth following long-term.
7. Optimize for Silent Viewing
Most people scroll LinkedIn at work, with their sound off. So if your video needs audio to make sense, you're losing views.
That’s where subtitles come in and can make your content:
Increase retention
Help your message land clearly
Make your video accessible to everyone
But don’t overdo it. Use readable, well-timed captions that support—not clutter—your visuals.
Pro tip: Add emphasis by bolding key phrases or syncing captions with your visuals for max impact.
8. Engage in Real-Time
Let’s be real, when you’re at work, your phone and computer are probably on mute.
So, how do people watch videos on LinkedIn? With dynamic subtitles.
It makes it way easier to follow the story without needing to plug in headphones or turn the volume up. Super helpful for people scrolling during work hours or on the go.
Just one thing to keep in mind: make sure your subtitles are easy to read and not too distracting. If they’re too loud visually, people will focus more on the text than on your actual video.
9. Test and Iterate Constantly
And maybe the most important tip of all: keep testing what works.
Which type of content gets the most reactions?
What kind of hook stops people from scrolling? What topics make people comment on or DM you?
The goal isn’t to reinvent the wheel every time; it’s to find out what works for you and do more of that.
LinkedIn gives you some basic analytics, but it’s on you to track your results and keep publishing consistently if you want real growth over time.
10. Use Data and Statistics
The content tends to perform best? The one that includes details and real data.
Drop in a recent stat, a surprising number, or even a quick case study — something that makes people pause and say, “Wait, really?”
People love numbers. It gives your video more weight, makes it feel legit, and shows you’ve done your homework. Plus, it instantly boosts credibility, especially in B2B or thought-leadership content.
Just one thing: always mention the source.
It doesn’t have to be super formal, just a quick, “According to XYZ study” or “Stats from [source]” works. That little touch makes your audience trust what you're saying even more.
Why Some Videos Work and Others Don't - Critical Mistakes to Avoid
Not all videos perform the same, and a lot of it comes down to who you're talking to and how you’re positioning your content.
LinkedIn is primarily a B2B platform, so if your videos feel too much like TikToks or personal vlogs, they might not land well with your audience.
The goal is to be engaging without losing credibility.
Think of it this way: your video should entertain, educate, and position you as the expert behind the content.
LinkedIn Videos for B2B Brands
When creating videos for a B2B audience, ask yourself:
Would someone at a company send this to their boss or colleague because it's actually useful?
That’s your standard.
The best-performing B2B videos are usually:
Mini case studies (real results, client success stories)
Client testimonials (authentic, short, and impactful)
Product/service demos (clear and benefit-focused)
Thought leadership from founders or senior execs
Educational content pulled from webinars, talks, or courses
If this sounds like the type of content you’re already posting as LinkedIn text posts, it’s because it is.
You can easily repurpose your top-performing posts and turn them into video format.
Don’t worry, they don’t have to be long or overly polished. What matters is the value they deliver and how easily they can be shared.
Mistakes to Avoid in LinkedIn Videos
Finally, here are some of the most common mistakes to watch out for:
Starting your video like it’s a YouTube vlog, remember, you don’t have the same time or patience on LinkedIn.
Using background music that’s too loud, making it hard to hear you speak.
Overloading your video with animations can make it look childish or unprofessional.
Leaving awkward pauses or dead air: every second counts, so keep the flow tight and focused.
Reading directly from a script and sounding like a boring lecture.
Not adding subtitles, which makes it hard for people to follow if they’re watching without sound.
Making videos that are way too long: shorter is usually better on LinkedIn.
Avoid these pitfalls to keep your audience engaged and coming back for more!
FAQ
Can you do a video on LinkedIn?
Yes, LinkedIn supports native video uploads for both personal profiles and company pages. You can upload videos directly through the platform or share links to external video content.
