Posting Best Practices
Margot Daugieras
Last updated: May 17, 2024
You're not here by chance, are you? You've seen how LinkedIn has become part of our daily professional lives. And not only that!
LinkedIn is no longer just a digital resume or a platform for job seekers; it has evolved into a dynamic social network where professionals from diverse industries connect, share knowledge, and build their personal brands.
If you're wondering what to post on LinkedIn to effectively engage your audience and build your professional presence, you're in the right place. Brace yourselves to learn how to create various types of content, to use best practices, and strategies for maximizing your impact on the platform. Welcome to LinkedIn!
TL;DR: Post industry insights, share your personal stories, and engage with your audience to build your brand on LinkedIn. It’s all about connecting and growing!
Why Posting on LinkedIn Matters
First thing first. Before you write engaging posts and content, build up an insane reputation, become a LinkedIn star and sign deals thanks to them (of course, this is just one of many possibilities you have! You remain the pilot on board), it's important to look back at why posting on LinkedIn matters.
Sharing content on this platform isn't just about maintaining an online presence; it's about unlocking a world of opportunities. Let’s check the main reasons to post on this social media.
Top 5 reasons to post on LinkedIn
Builds Your Personal Brand:
Think of every LinkedIn post as your chance to build a vibrant, dynamic portrait of who you are.
Whether you're plunging into the latest industry trends, showcasing your cutting-edge projects, or celebrating those career-defining moments, you’re creating a rich tapestry that tells your unique professional story.
It’s like giving a virtual handshake that leaves a lasting impression, making you not just memorable but also a beacon of trust and authenticity in your industry.
After reading these lines, you'll already be thinking of creators and professionals whom you follow because their personal branding is effective and appealing. Yep, after reading those following lines, that could be you.
Fosters Valuable Connections:
The main word here is network. LinkedIn is your professional playground, buzzing with opportunities to meet and mingle with the best in the business. Every post and interaction can strengthen your existing bonds and draw in new followers who vibe with your professional journey.
These connections can lead to valuable collaborations, developing into significant relationships that open doors to remarkable career opportunities you may not have anticipated. Pretty cool isn’t it?
Establishes Thought Leadership:
When you share cutting-edge insights and your own bold ideas, you’re not just contributing to the conversation—you’re leading it.
Regularly posting top-notch content shows the world your expertise and passion, making you the go-to guru in your field. You’re not just in the game; you’re setting the rules and inspiring others to follow your lead!
Expands Your Reach:
Every time you post on LinkedIn, you’re turning up the volume on your professional voice. Engaging content spreads like wildfire, expanding your influence far beyond your current circle.
This amplified reach not only boosts your brand but also connects you with a global audience, opening up a world of new opportunities and exciting connections.
Drives Professional Growth:
LinkedIn is a dynamic engine for growth and learning. By plunging into vibrant discussions and sharing your insights, you’re tapping into a goldmine of knowledge and diverse perspectives.
This continuous exchange keeps you on the cutting edge of industry trends, propelling your professional development and making you a more adept and versatile professional in your field.
What type of content should I post on LinkedIn
Navigating the seas of LinkedIn can sometimes feel like charting a course through uncharted waters. You're not alone if you've ever pondered what type of content will make waves and propel your professional presence forward on this dynamic platform.
Fear not, because we're here to steer you in the right direction with some tried-and-true strategies.
12 (great) contents ideas to post on LinkedIn
Industry Insights and Trends
Share articles, reports, or infographics that highlight the latest trends and insights in your industry. This positions you as someone who is knowledgeable and up-to-date.
Examples:
“Top 5 Emerging Technologies in 2024”
“The Future of Remote Work: What the Data Says”
Add your own commentary or analysis to demonstrate your expertise and provoke discussion.
Personal Stories and Experiences
Stories about your professional journey, challenges you’ve overcome, or lessons you’ve learned resonate with readers and humanize your profile.
Examples:
“How I Overcame Impostor Syndrome in My Career”
“Lessons Learned from My First Startup Failure”
Be authentic and honest; it helps build trust and relatability. If you want to pursue this kind of content, we suggest you to read The Hero with a Thousand Faces. Trust us and take a look.
Thought Leadership Content
Create long-form posts or articles that showcase your expertise. These could include in-depth analyses, opinions on industry developments, or innovative ideas.
Examples:
“The Impact of AI on Healthcare: A Deep Dive”
“Why Diversity and Inclusion Matter More Than Ever in Tech”
Use data and examples to support your points, and don’t be afraid to share bold opinions. You are the expert after all.
Professional Achievements and Milestones
Celebrate your successes and milestones to build credibility and allow your network to recognize your achievements.
Examples:
“Honored to be named in the Top 100 Innovators in FinTech!”
“Excited to share that I’ve been promoted to Senior Project Manager at ABC Corp.”
While it’s important to celebrate achievements, ensure you maintain humility to avoid coming across as boastful.
Educational Content
Share tutorials, how-to guides, or tips that provide value to your audience and demonstrate your knowledge in a particular area.
Examples:
“5 Tips for Effective Time Management in Project Management”
“How to Optimize Your LinkedIn Profile for Job Searches”
Use visuals, such as videos or the indisputable carousel, to make educational content more engaging and easier to understand.
Company News and Updates
If you’re involved in a company, sharing its news, product launches, or significant updates can keep your network informed and engaged.
Examples:
“Proud to announce our new product launch at Microsoft!”
“Check out our latest blog post on sustainable business practices.”
Highlight how your company’s updates provide value to your audience to make the posts more relevant. Who better than you to talk about the company you work for?
Industry Events and Conferences
Post about events you’re attending, speaking at, or have organized. Share key takeaways and highlights to inform and engage your network.
Examples:
“Excited to attend the upcoming VivaTech in Paris!”
“Key takeaways from my presentation at the Global Marketing Conference.”
Tag other attendees or speakers to foster engagement and start conversations. This is the time to show that you're flesh and blood and that your expertise isn't just LinkedIn and online.
Job Openings and Career Opportunities
If you’re hiring, sharing job openings can help you reach potential candidates and build your employer brand.
Examples:
“We’re hiring! Looking for a talented software engineer to join our team at Open AI.”
“Know anyone perfect for this role? We’re looking for a Marketing Manager!”
Include details about the role and company culture to attract the right candidates. If you're a freelancer, this is the time to play your cards close to the vest and scout out the best people who can help you on certain assignments and with certain key clients.
Engaging Questions and Polls
Post questions or create polls to encourage interaction and gather insights from your network.
Examples:
“What do you think is the most crucial skill for leaders in 2024?”
“Poll: How often do you work remotely? A) Never, B) Occasionally, C) Full-time”
Follow up with the results of your poll or a summary of the discussion to keep the conversation going.
Inspirational Quotes and Motivational Posts
Share quotes or personal reflections that inspire and motivate your network. These posts often receive high engagement and shares.
Examples:
“Success is not the key to happiness. Happiness is the key to success. - Albert Schweitzer”
“Reflecting on the journey so far and excited for the future! #MotivationMonday”
Pair the quote with a personal anecdote or lesson learned to add depth and context.
Client Testimonials and Case Studies
Showcase positive feedback from clients or detailed case studies to build credibility and demonstrate your impact.
Examples:
“Grateful for the kind words from our client at Dior!”
“How we helped Braave increase their sales by 50% with our marketing strategy.”
Highlight specific results or outcomes to make your testimonials and case studies more compelling.
Engagement with Others' Content
Engage with posts from others in your network by liking, commenting, or sharing. This can help build relationships and increase your visibility.
Examples:
Commenting on a connection’s post about their new job: “Congratulations! Wishing you all the best in your new role.”
Sharing an interesting article with your thoughts: “Great insights on the future of renewable energy. Definitely worth a read!”
Add meaningful comments that contribute to the discussion rather than just simple acknowledgments.
Best Practices for Creating Impactful Content
Navigating the LinkedIn landscape might seem daunting, but with a few expert tips and a touch of creativity, you can turn your profile into a powerful tool for professional growth and engagement.
After all, building a good professional reputation on LinkedIn, just like building an Apollo body, takes time and a good dose of know-how. Here’s how to make your LinkedIn content shine and keep your audience hooked.
The Ultimate Recipe to Post on LinkedIn
Consistency is Your North Star
Consistency isn’t just about frequency—it’s about becoming a reliable source of valuable content. Aim to post at least once a week to keep your audience engaged. But remember, your followers are looking for insights, not just noise. So, prioritize quality. Always. It’s simple, people will see when it’s not.
Think of each post as a small but significant brick in the grand structure of your professional presence.
Visuals are the Spice of LinkedIn Life
Visual content can be a game-changer. Posts with images, infographics, carousels or videos are proven to receive up to 94% more views and engagement than text-only updates.
Whether it’s a snapshot from your latest conference or a sleek infographic summarizing industry data, visuals make your content stand out in a crowded feed. They catch the eye, tell a story at a glance, and invite interaction.
Remember : A picture says more than a thousand words.
Optimize for Maximum Engagement
Your post’s first few words are its gateway. You know it already. A great hook and you can hit the jackpot. Use compelling headlines and gripping introductions to grab your reader’s attention. It has to be your obsession. Write 5, 10, 15 hooks before choosing the right one for your post (we told you it is important)!
For example : Pose a provocative question, share a surprising fact, or tease a solution to a common problem.
Finish strong with a call to action—ask your audience to comment, share, or simply reflect. Every interaction is a step towards deeper engagement and a wider reach. And that is the key to succeed on LinkedIn.
Authenticity: The Magic Ingredient
Authenticity isn’t just a buzzword; it’s the heart of meaningful connections. Share your genuine experiences, lessons learned, and even the occasional failure. Show your human side. Remember, we all know that nobody is perfect.
Authentic content fosters trust and loyalty, making your audience more likely to engage with and remember your posts. Think of your posts as a conversation rather than a broadcast.
In four words : Be real, Be relatable.
Leverage the Power of Analytics
LinkedIn provides robust analytics tools that are goldmines of information. Regularly check your post views, engagement rates, and follower demographics.
Analyze which types of content resonate most with your audience and adjust your strategy accordingly. Are videos your top performers? Post more. Are industry insights lagging? Reevaluate your approach. Adapt. Let data be your guide and go for it!
Foster Two-Way Conversations
A post is just the beginning. Get into the comments and reply to those who engage with your content. Ask follow-up questions, offer thanks, or simply acknowledge their contribution.
This not only builds rapport but also encourages others to join the conversation. Remember, engagement breeds more engagement.
And do not forget that LinkedIn has its own rules concerning its algorithme. The platform can boost your content if it is relayed, commented on and thoroughly liked. So play with it.
Keep It Professional (By Staying True to Your Brand)
LinkedIn is a professional network, so maintain a tone that reflects your brand and industry standards. While it’s great to inject personality and warmth, steer clear of controversial or overly personal topics that could alienate your audience.
Think of it as a casual Friday at the office—relaxed but still respectful and professional.
Stay Ahead of the Curve and Adapt
LinkedIn is constantly evolving, with new trends and features emerging regularly. Keep an eye on updates and adapt your strategy to stay relevant. Whether it’s a new content format or a trending topic, staying current ensures that your posts remain engaging and aligned with what your audience cares about.
By integrating these practices into your LinkedIn strategy, you’ll not only enhance your online presence but also build a community of engaged, like-minded professionals. So, go ahead—post with purpose, engage with enthusiasm, and watch your LinkedIn profile become a beacon of professional excellence.
Like we said earlier, if you embark on this path, you have to be alert, stay on the lookout on the platform and, above all, adapt.
