Interpret your metrics to refine your strategy

Diane explains to us in this video the importance of analysis on LinkedIn to maximize its impact.

Here are the key points discussed:

Favor qualitative analysis of interactions rather than just the simple number of likes.

Observe the growth of the network and spikes in subscriptions after certain posts.

Establish a weekly routine to analyze high-performing posts and adjust content.

Aim for an engagement rate of 6.5% in 2024 to measure the resonance of the content.

Identify posts that generate the most interactions and conversions to refine your strategy.

Posting without analyzing can lead to erroneous conclusions and missed opportunities.

Tracking engagement metrics (likes, comments, shares) and conversion is necessary.