The life cycle of a post
Diane explains to us in this video how to maximize the visibility of your LinkedIn posts.
Here are the steps covered:
Visibility phases
Strategies to boost visibility
Repost your post a few hours after its publication.
Engage with other creators before and after posting.
Test: The post is initially shown to 7-15% of your network.
A post must captivate from the start, like a Netflix series.
Peak visibility: Occurs between 1 and 4 hours after publication.
Expansion: It then reaches 2nd and 3rd degree connections.
Golden Hour: Critical moment to maximize engagement, starts 15-30 minutes before and continues 30-45 minutes after publication.
The 4 pillars of the algorithm
The life cycle of a post
The rhythm and the publication schedules
What content should be prioritized for the algorithm and what mistakes should be avoided?
Find unlimited great ideas
Make the most of the best formats and types of posts
The Carousel format
The Video format
The Text format
The Image format
The role of engagement in virality
4 Proven structures to write your posts
The secret to being viral often
The 3 mistakes to absolutely avoid if you want to go viral
The art of storytelling to captivate your audience AND convert them into customers
4 hacks to write the perfect headline
Write Call-to-Actions (CTAs) that engage and convert
