The 4 pillars of the algorithm
Diane explains to us in this video how to understand and optimize the LinkedIn algorithm to boost the visibility of your posts.
Content details:
Quality: added value with an original angle.
Credibility: reputation to build over the long term.
Relevance: captivating the audience, not just the author.
Strategies to adopt: use these pillars to optimize reach.
Understanding the LinkedIn algorithm: necessary for visibility.
Success factors: relevance, engagement, quality, and credibility.
Engagement: necessary interactions, especially in the first hour.
The 4 pillars of the algorithm
The life cycle of a post
The rhythm and the publication schedules
What content should be prioritized for the algorithm and what mistakes should be avoided?
Find unlimited great ideas
Make the most of the best formats and types of posts
The Carousel format
The Video format
The Text format
The Image format
The role of engagement in virality
4 Proven structures to write your posts
The secret to being viral often
The 3 mistakes to absolutely avoid if you want to go viral
The art of storytelling to captivate your audience AND convert them into customers
4 hacks to write the perfect headline
Write Call-to-Actions (CTAs) that engage and convert
