The residents and the tourists

Of the 208 creators who post HR consistently, only 8 dedicate more than half their feed to it. This top 20 leans hard the other way: the most HR-focused members here are Dave Ulrich (34% of his feed) and Loubna Tigroussine (33%), while the rest are tourists whose HR posts are a small slice of their output. The purest are Daniela Luque Díaz (2%), Leila Hormozi and Nicole Ramirez (3% each).

The data behind that tourist premium is consistent: an audience that did not sign up for HR still rewards a clear take on hiring, layoffs or culture, while full-time HR feeds compete with themselves. The biggest premium of the whole list belongs to Ghyslain Morvan, whose HR posts earn nearly seven times his overall median. If you write about people and work occasionally, you are playing the easier game.

Two related studies while you are here: who dominates LinkedIn country by country (United States, France, Singapore, the full series), and the creator pillar behind all of it. And if your plan includes showing up in these creators' comments, an engagement feed makes that a daily five-minute habit.

Study them, then study yourself. With MagicPost you can analyze any HR creator the way we just did (median engagement by theme, share of feed, premiums, trajectory) and benchmark your own profile. The data on this page is the product.