The residents and the tourists

Of the 179 creators who post Business Development consistently, only 3 dedicate more than half their feed to it. This top 20 reflects that almost perfectly: the single resident is Ben Kelly (58% of his feed), and everyone else is a tourist. Justin Welsh (5%), Chris Donnelly (3%) and Tom Mills (3%) sit at the far tourist end, dropping in rarely on a topic that is a sideline to their main content.

The tourist pattern is mixed here, and that is the interesting part. Some tourists earn a clear premium when they visit (Chris Donnelly +25%, Cynthia Barnes +89%, Kyle Poyar +41%), while the biggest names take a discount (Justin Welsh -25%, Codie A. Sanchez -40%): when your baseline is already enormous, even a strong Business Development post struggles to beat it. A clear explainer can out-earn an audience that came for something else, unless that audience already came for you.

Two related studies while you are here: who dominates LinkedIn country by country (United States, United Kingdom, France, Germany, Canada, the full series), and the rest of the theme rankings on the creators pillar. And if your plan includes showing up in these creators' comments, an engagement feed makes that a daily five-minute habit.

Study them, then study yourself. With MagicPost you can analyze any Business Development creator the way we just did (median engagement by theme, share of feed, premiums, trajectory) and benchmark your own profile. The data on this page is the product.