Where are the "LinkedIn creators"?

Notice who dominates this top 20: big-tech CEOs (Pichai, Nadella, Garman), bestselling authors and academics (Grant, Brown, Sinek, Maxwell, Ng), athletes, an actress, an explorer. People whose subject is bigger than the platform. The US LinkedIn-native creators (the people who teach content and growth on the platform itself) are almost absent; only two cross over: Welsh at #14 and Hormozi at #15.

That is no knock on the natives; it just marks them as a different study. Their strengths are consistency, conversation engineering and selling, rather than sheer reach. We profiled them in our creators series, including Justin Welsh, Alex Hormozi and Gary Vaynerchuk.

A word on timing before you move on. Several of these twenty publish in the evening or at the weekend: Bill Gates on Friday at 6 PM, Maxwell at 8 PM, Sibel Terhaar and Adam Grant on Saturday or Sunday. That runs counter to what works for ordinary accounts in the United States, which is weekday mornings. With the audience already built, the schedule yields to you; before that point, beat the crowd to the feed.

And if showing up in these creators' comment threads is part of your plan, an engagement feed keeps it to a five-minute daily habit.

Study them, then study yourself. With MagicPost you can analyze any US creator the way we just did (median engagement, engagement rate, themes, trajectory, slots) and benchmark your own profile against the country. The data on this page is the product.