Where are the "LinkedIn creators"?

Notice who dominates this top 20: big-tech CEOs (Pichai, Nadella, Garman), bestselling authors and academics (Grant, Brown, Sinek, Maxwell, Ng), athletes, an actress, an explorer. People whose subject is bigger than the platform. The US LinkedIn-native creators (the people who teach content and growth on the platform itself) are almost absent; only two cross over: Welsh at #14 and Hormozi at #15.

That does not make the native creators less interesting, it makes them a different study: they win on consistency, conversation engineering and selling, not on raw reach. We profiled them in our creators series, including Justin Welsh, Alex Hormozi and Gary Vaynerchuk.

One timing note while you are here: several of these twenty creators post in the evening or on weekends (Bill Gates on Friday at 6 PM, Maxwell at 8 PM, Sibel Terhaar and Adam Grant on the weekend), the opposite of what works for normal accounts in the United States (mornings, weekdays). When you already own an audience, the clock bends to you; until then, post before the crowd. And if part of your plan is showing up in these creators' comments, an engagement feed makes that a five-minute daily habit.

Study them, then study yourself. With MagicPost you can analyze any US creator the way we just did (median engagement, engagement rate, themes, trajectory, slots) and benchmark your own profile against the country. The data on this page is the product.