Profile Optimization
Diane Massé
Last updated: Sep 18, 2024
You already knows it, LinkedIn is a powerful tool for generating sales leads, building your brand, and establishing professional credibility. Whether you’re a seasoned sales professional or just starting, optimizing your LinkedIn profile can make the difference between landing a key client and missing out on valuable opportunities.
If you’re ready to take your LinkedIn game to the next level, this step-by-step tutorial will guide you through the process of transforming your profile into a lead-generating machine.
TL;DR : Optimize your LinkedIn profile for sales by filling out every section and crafting a standout headline. Avoid generic headlines and low-quality photos. Use targeted keywords, gather strong recommendations, and regularly update with a professional photo. Done right, your profile becomes a powerful lead generation tool.
The Basics: Setting up a LinkedIn Profile that shines
Even with the best intentions, many professionals fall into common pitfalls when creating their LinkedIn profiles. Here are the top mistakes to avoid:
Top 5 LinkedIn profile mistakes you need to avoid
Using a Generic Headline: A headline like “Sales Professional” is too vague. Be specific about what you do and who you serve.
Neglecting your profile photo: A poor-quality or outdated photo can detract from your professionalism. Use a high-resolution image with good lighting and background.
Underestimate the summary section: Your summary is your chance to make a personal connection. Don’t skip it or leave it too generic.
Ignoring keywords: Without relevant keywords, your profile might not show up in searches. Make sure to incorporate industry-specific terms.
Failing to engage: LinkedIn is a social platform. Engage with your network by sharing content, commenting, and participating in groups. Have an active profile is key to convert your leads into clients.
So now let's take a closer look at all these tips.
Best branding tips for LinkedIn profiles
The hardest thing when it comes to find your branding style is to choose something you like. But unfortunately, what you like, what you find aesthetic or attractive, isn't necessarily what your target customer likes either. Put yourself in your customer's shoes and select branding that resonates with them, not you.
Of course, if you already have corporate branding (visible on a website, app or other communication medium) then we recommend you respect it. However, a regular audit of its relevance is a wise idea when you want to launch yourself on a new communication channel.
If you don't yet have a graphic charter, you have two options:
LinkedIn profile picture (or the easy way to stand out)
Your profile picture is one of the most important elements of your LinkedIn profile. Here’s some advices to choose the perfect one.
Use a professional photo: A high-quality headshot is ideal. Avoid casual photos or ones with distracting backgrounds. Depending on the level of professionalism you need in your business environment, we recommend either a professional studio shot or a more casual daylight shot. Here are some great AI Tools that can boost your profile as well.
For example, these photos are great if you have to illustrate a personal or inspirational LinkedIn post. But not as a profil picture. Why? Because it’s not instantly recognizable.
Posture and facial expression: A friendly, approachable expression can make a big difference in how you’re perceived. Don’t forget to look at the lens and keep your head straight.
Dress the part: Wear something that you would typically wear to work. Your attire should match the professional image you want to convey.
Choose a dominant color. This can be in your clothes or in your choice of location. Note that you can remove the original background from your image and replace it with a strong color. For example, Lara Acosta uses black and orange. Justin Welsh opts for blue and black. Don't be afraid to take inspiration from the best, but remember that you need to be obvious to your target audience, not to your competitors.
Advanced Techniques: Take your LinkedIn profile to the next level
How to write a LinkedIn Headline that grabs attention
Your headline is more than just a job title. it’s your first impression. To create a headline that grabs attention:
Be specific: Clearly define what you do and for who you do it.
Be valuable: Highlight your value proposition. What sets you apart? Include that in your headline.
Be easy to find: Incorporate keywords. Think about what terms potential clients or employers might use to find someone like you.
Remember, your headline is one of the first things people will see first. It should clearly convey what you do and who you help. For example, instead of just saying “SEO expert,” try “Helping B2B Companies Increase Sales Through SEO Strategies.”
Here are some examples of efficient LinkedIn headlines:
Save your 8th of July. The best LinkedIn conference is coming.
+3 years experienced UGC creator ⎮ Parenthood, Slow-Lifestyle & Gardening.
Google Ads Manager @Company ⎮ I share all my secrets on LinkedIn.
LinkedIn profile summary: How to craft a good story
Rather than just listing achievements, tell the story of your career. What motivates you? What have you accomplished? Tell your visitors about your values and add some less formal information to create a bond with your community (like your hobbies, for example). Adjust the tone to suit your target audience.
Highlight the outcomes you’ve achieved for clients or employers. Focus on strong numbers and action verbs. Encourage readers to connect with you, visit your website, or reach out for a consultation. Use a single CTA to maximize its impact.
Here is an example from Lara Acosta and her viral content strategy:
The power of keywords: How to optimize your LinkedIn profile for search
Keywords are critical to getting your profile found by the right people. Here’s how to use them effectively:
Identify Relevant Keywords: Think about the terms your target audience might use to find someone with your expertise.
Incorporate keywords naturally: Use them in your headline, summary, job titles, and skills sections.
Avoid keyword stuffing: While it’s important to use keywords, make sure your profile reads naturally and isn’t overloaded with search terms.
The final touches: Make your LinkedIn profil standout forever
Secrets to get more LinkedIn recommendations
Recommendations can add credibility to your profile and influence potential leads. Here are 3 easy step to constantly get recommended.
First, don’t hesitate to ask for recommendations.
Colleagues or clients often appreciate the opportunity to provide feedback, especially when you’re specific about what aspects of your work you’d like them to highlight.
💡 Key advice: Frame your request in a way that makes it easy for them to say yes.
Next, consider giving before receiving.
Offer to write recommendations for others before asking them to write one for you. This can create a reciprocal relationship where they feel more inclined to return the favor.
💡 Key advice: A genuine and thoughtful recommendation you write for someone else could inspire them to put the same effort into yours.
Lastly, make it personal.
If someone agrees to write a recommendation but doesn’t follow through, don’t just send a “polite” reminder.
💡 Key advice: Share an anecdote or a specific project you worked on together, which can jog their memory and help them craft a more detailed and impactful recommendation.
How to Keep Your LinkedIn Profile Updated and Relevant
Keeping your LinkedIn profile up-to-date is crucial for staying relevant. An out-of-date profile can cost you a lot of leads. This is very damaging for your business in the medium and long term.
Regularly update your experience.
Not just with new roles but also with specific achievements within those roles. Highlight measurable outcomes or milestones, such as “Increased sales by 30% in Q2 2024,” to make your updates stand out.
Refresh your skills periodically.
As you acquire new skills, add them to your profile, but also consider removing or rephrasing outdated ones to better reflect your current expertise. For example, if a skill becomes less relevant to your industry, you might replace it with a more advanced or in-demand competency.
Engage regularly on LinkedIn.
Beyond just posting updates, and in a way that aligns with your brand, consider creating LinkedIn posts or joining industry-related groups. Participate in conversations, ask insightful questions, and provide thoughtful answers. This level of engagement not only keeps your profile active but also positions you as a thought leader in your field.
How to share your LinkedIn profile on mobile
Go to LinkedIn app and open your profile.
Click on “Plus” and “Share”
Select “Copy”
You’re done
Wrapping Up: Your LinkedIn profile cheat-sheet.
Your LinkedIn profile is more than just an online resume. It’s a dynamic tool for building your professional brand and generating sales leads. By following the steps outlined in this guide, you’ll be well on your way to creating a LinkedIn profile that truly stands out.
Remember, your profile must reflects the best version of you and positions you as a leader in your field. Now that you have the tools, it’s time to put them into action. Want to start today? You can download our free LinkedIn profile cheat-sheet for a quick recap.
