Where are the "LinkedIn creators"?

Notice who fills this top 20: an economist, CEOs, a programmer, an HR specialist, a mining advisor, brand strategists. People whose subject is bigger than the platform sit alongside creators who teach the platform itself. Brazil is unusual that way: eight of these twenty are LinkedIn-native creators (people who teach content, marketing and growth on the network), more than most countries we have ranked.

That does not make the native creators less interesting, it makes them a different study: they often win on consistency, conversation engineering and engagement rate rather than on raw reach. We profiled several of them, data biography by data biography, in our creators series, including Junior Borneli, Andre Oliveira and Léo Kaufmann.

One timing note while you are here: three of these twenty creators post in the evening, against a Brazilian top tier that mostly publishes on weekday mornings. When you already own an audience, the clock bends to you; until then, post when the feed is busy (what works for normal accounts is mornings, on weekdays). And if part of your plan is showing up in these creators' comments, an engagement feed makes that a daily five-minute habit.

Study them, then study yourself. With MagicPost you can analyze any Brazilian creator the way we just did (median engagement, engagement rate, themes, trajectory, slots) and benchmark your own profile against the country. The data on this page is the product.