Where are the "LinkedIn creators"?

Notice who dominates this top 20: a pharma CEO, professors, climate scientists, an explorer, executive coaches, a cosmetics CEO. People whose subject is bigger than the platform. The Swiss LinkedIn-native creators (the people who teach content, copywriting and growth on the platform itself) are almost absent; only Alec Henry crosses over, at #9. Several Swiss natives do crack the top 20, including Yaël Meier at #4 and Charlène Angélique Steck at #11, but they got there through audiences built off the platform, not platform tutorials.

That does not make the native creators less interesting, it makes them a different study: they win on consistency, conversation engineering and selling, not on raw reach. We profiled them, data biography by data biography, in our creators series, including Alec Henry.

One timing note while you are here: most of this top 20 posts on weekday mornings and early afternoons, with only David Bach (Friday, 10pm) reaching for a late slot. That is close to what works for normal accounts (mornings, weekdays), so Switzerland's top creators do not bend the clock the way some countries' do. And if part of your plan is showing up in these creators' comments, an engagement feed makes that a daily five-minute habit.

Study them, then study yourself. With MagicPost you can analyze any Swiss creator the way we just did (median engagement, engagement rate, themes, trajectory, slots) and benchmark your own profile against the country. The data on this page is the product.