
Naïlé Titah
Social media is the topic LinkedIn loves to talk about: itself. We count 19,862 social media posts in the last 12 months in our dataset alone, almost all of them advice about how to win the very platform they are posted on. Almost all of them disappear. The typical social media post earns 45 likes.
So who actually moves the needle when they talk about growing on LinkedIn? At MagicPost, we took the 327 creators in our dataset who post about social media consistently (at least 10 social media posts in the last 12 months, minimum 5,000 followers) and ranked them by median likes on their social media posts alone. Not their overall fame: what happens when they hit publish on this specific topic. Number twenty earns 13 times the typical social media post. Number one earns 53 times it.
Two numbers you will not find anywhere else sit in each profile below: the share of feed (is social media their whole identity or a side topic?) and the vs-overall figure, whether their social media posts earn more or less than their own usual median. This is the most LinkedIn-native theme of the series, so the ranking is full of the creators we profile elsewhere.
The full board first, then the countdown:

TL;DR: We ranked the top 20 LinkedIn creators on Social Media by one number nobody else publishes: median likes on their social media posts alone, over 12 months and 327 creators. Jasmin Alić leads with 2,398 median likes per social media post, 53x what the typical social media post earns (45 likes).
#20 · Amelia Sordell, 585 median likes per social media post

Followers | Median likes (social media posts) | Social media posts (12 mo) | Share of feed | vs overall median | Engagement rate |
259k | 585 | 19 | 6% | +13% | 0.23% |
Amelia Sordell is a personal-branding founder who built a multi-million business off her own LinkedIn presence. Social media is only 6% of her feed, yet those posts earn 13% more than her overall median. Her most liked one of the year is a single-line prompt to her audience.
"Agree?" His most liked social media post of the year: 2,168 likes. Read it
#19 · Anisha Jain, 617 median likes per social media post

Followers | Median likes (social media posts) | Social media posts (12 mo) | Share of feed | vs overall median | Engagement rate |
181k | 617 | 17 | 8% | -21% | 0.34% |
Anisha Jain writes about writing better with AI, and social media is a side topic for her: 8% of her feed, earning 21% less than her overall median. Her best social media post of the year is the classic LinkedIn format, a long list of creators to follow.
"LinkedIn has 350,000,000 accounts." His most liked social media post of the year: 3,317 likes. Read it
#18 · Sirine Bozetine, 658 median likes per social media post

Followers | Median likes (social media posts) | Social media posts (12 mo) | Share of feed | vs overall median | Engagement rate |
82k | 658 | 13 | 7% | +108% | 0.81% |
Sirine Bozetine optimizes profiles for top LinkedIn creators, and the premium tells the story: social media is just 7% of her feed, but those posts earn 108% more than her overall median, the biggest premium of this top 20. Her yearly card shows a long climb, from a 253 median in 2023 to 513 in 2024 (we profiled her in her data biography).
"Les jeunes de mon âge détestent LinkedIn" His most liked social media post of the year: 2,197 likes. Read it
#17 · Annie-Mai Hodge, 665 median likes per social media post

Followers | Median likes (social media posts) | Social media posts (12 mo) | Share of feed | vs overall median | Engagement rate |
132k | 665 | 38 | 32% | +16% | 0.50% |
Annie-Mai Hodge runs a social media management and strategy practice, and she is one of the residents of this ranking: 32% of her feed is the topic. Her median dipped in 2025 (582) then recovered to 679 in 2026. Her best post of the year is a relatable scene from the job.
"POV: you’re a social media manager" His most liked social media post of the year: 4,531 likes. Read it
#16 · Ruben Hassid, 674 median likes per social media post

Followers | Median likes (social media posts) | Social media posts (12 mo) | Share of feed | vs overall median | Engagement rate |
832k | 674 | 16 | 3% | -17% | 0.08% |
Ruben Hassid is best known as an AI creator, and on the social media topic he is the purest tourist of this top 20: just 3% of his feed, the lowest share here, and those posts earn 17% less than his overall median (we profiled him in his data biography). His best one is a how-to that mixes his two worlds.
"How to turn your Linkedin into a landing page:" His most liked social media post of the year: 1,799 likes. Read it
#15 · Danielle Mimoni, 688 median likes per social media post

Followers | Median likes (social media posts) | Social media posts (12 mo) | Share of feed | vs overall median | Engagement rate |
75k | 688 | 85 | 42% | +9% | 0.92% |
Danielle Mimoni is one of the deepest residents of this list: 42% of her feed is social media, on 85 posts in 12 months. Her median sat at 770 in 2025 on the strength of that consistency. Her best post pushes back on the post-every-day orthodoxy.
"Hate the idea of posting every day on LinkedIn?" His most liked social media post of the year: 1,620 likes. Read it
#14 · Charlie Hills, 718 median likes per social media post

Followers | Median likes (social media posts) | Social media posts (12 mo) | Share of feed | vs overall median | Engagement rate |
233k | 718 | 32 | 6% | +1% | 0.31% |
Charlie Hills is mainly an AI creator, and on social media he posts almost exactly at his own level: 6% of his feed, a 1% premium that means the topic earns him no more or less than everything else (we profiled him in his data biography). His median more than tripled from 2024 (448) to 2026. His best social media post is the creators-to-follow list.
"LinkedIn isn’t boring. Your feed is." His most liked social media post of the year: 1,462 likes. Read it
#13 · Youssef Koutari, 771 median likes per social media post

Followers | Median likes (social media posts) | Social media posts (12 mo) | Share of feed | vs overall median | Engagement rate |
548k | 771 | 118 | 24% | +96% | 0.14% |
Youssef Koutari is the volume record of this ranking: 118 social media posts in 12 months, the most of anyone here, with a 96% premium over his overall median. His data also carries a clear decline: a 1,494 median across 2025 fell to 383 across his 2026 posts. His best of the year is a one-word reaction post.
"Magnifique" His most liked social media post of the year: 8,607 likes. Read it
#12 · Breno Augusto, 807 median likes per social media post

Followers | Median likes (social media posts) | Social media posts (12 mo) | Share of feed | vs overall median | Engagement rate |
109k | 807 | 21 | 4% | +30% | 0.74% |
Breno Augusto is a Brazilian finance creator, and social media is a minor part of his work: 4% of his feed, earning a 30% premium over his overall median. His best social media post of the year is a short, affectionate reaction to a quote.
"Ah como eu amo essa frase" His most liked social media post of the year: 5,577 likes. Read it
#11 · Chris Donnelly, 818 median likes per social media post

Followers | Median likes (social media posts) | Social media posts (12 mo) | Share of feed | vs overall median | Engagement rate |
1.2M | 818 | 16 | 4% | -20% | 0.07% |
Chris Donnelly owns the biggest audience of this ranking at 1.2 million followers, but social media is only 4% of his 402-post year, and those posts earn 20% less than his overall median (we profiled him in his data biography). His own median on the topic still doubled from 2024 (620) to 2025. His best one is a data study about the platform.
"We analysed 200,000+ LinkedIn posts in 3 months." His most liked social media post of the year: 2,785 likes. Read it
#10 · Jay Shetty, 879 median likes per social media post

Followers | Median likes (social media posts) | Social media posts (12 mo) | Share of feed | vs overall median | Engagement rate |
622k | 879 | 12 | 8% | +35% | 0.14% |
Jay Shetty, storyteller, podcaster and Chief Purpose Officer at Calm, is a large-audience tourist: social media is 8% of his feed, earning a 35% premium over his overall median, on the joint-lowest posting volume of the list. His best one of the year is a short, reflective caption.
"Let that sink in" His most liked social media post of the year: 2,569 likes. Read it
#9 · Jesse Chan, 940 median likes per social media post

Followers | Median likes (social media posts) | Social media posts (12 mo) | Share of feed | vs overall median | Engagement rate |
54k | 940 | 19 | 23% | +15% | 1.73% |
Jesse Chan describes himself as a Chief LinkedIn Officer for founders building a personal brand, and he posts from the smallest audience here. Nearly a quarter of his feed is the topic, with a 15% premium, and his yearly median rose from 730 in 2024 to 981 in 2025. His best post is a mistakes-I-made growth story.
"I grew my LinkedIn to 45K in 9 months." His most liked social media post of the year: 1,500 likes. Read it
#8 · Adam Karpiak, 946 median likes per social media post

Followers | Median likes (social media posts) | Social media posts (12 mo) | Share of feed | vs overall median | Engagement rate |
583k | 946 | 12 | 16% | +97% | 0.16% |
Adam Karpiak is a recruiter who helps people get hired, and the social media topic nearly doubles his usual reach: a 97% premium, the second-largest of this top 20, on just 16% of his feed. His best social media post of the year is a one-line joke about new-job announcements.
"for fun, comment “interesting” on their new job announcement" His most liked social media post of the year: 2,790 likes. Read it
#7 · Sibel Terhaar, 1,034 median likes per social media post

Followers | Median likes (social media posts) | Social media posts (12 mo) | Share of feed | vs overall median | Engagement rate |
585k | 1,034 | 41 | 7% | -49% | 0.18% |
Sibel Terhaar is an author and magazine founder who posts kindness-led content, and her data carries the steepest discount of this top 20: her social media posts earn 49% less than her overall median, the only sub-half figure here. The topic is 7% of her feed, and her own median on it slid from 1,158 in 2025 to 851 in 2026. Her best of the year is a four-word reaction.
"Wow so so true" His most liked social media post of the year: 9,194 likes. Read it
#6 · Abirah Nabi, 1,137 median likes per social media post

Followers | Median likes (social media posts) | Social media posts (12 mo) | Share of feed | vs overall median | Engagement rate |
51k | 1,137 | 17 | 22% | +17% | 2.24% |
Abirah Nabi writes and runs social media accounts, and she holds the second-best engagement rate of this entire top 20 on one of its smaller audiences. The topic is 22% of her feed, with a 17% premium. Her best post takes on the awkwardness of posting itself.
"Posting on LinkedIn is so cringe" His most liked social media post of the year: 2,376 likes. Read it
#5 · Michael Aguilar, 1,141 median likes per social media post

Followers | Median likes (social media posts) | Social media posts (12 mo) | Share of feed | vs overall median | Engagement rate |
422k | 1,141 | 13 | 4% | +42% | 0.27% |
Michael Aguilar is a French speaker and sales author, and social media is a rare guest on his feed: 4% of it, earning a 42% premium over his overall median. His 2025 median on the topic sat at 1,123. His best post of the year revisits an old viral moment from the platform.
"En faisant le tri dans mes photos, j’ai retrouvé mon post qui a fait le plus de vues depuis que je suis sur Linkedin." His most liked social media post of the year: 4,227 likes. Read it
#4 · Jennifer Orji, 1,256 median likes per social media post

Followers | Median likes (social media posts) | Social media posts (12 mo) | Share of feed | vs overall median | Engagement rate |
45k | 1,256 | 14 | 16% | +73% | 2.81% |
Jennifer Orji is an educator who helps professionals grow their LinkedIn presence, and she owns the highest engagement rate of this entire top 20 on its smallest audience. Social media is 16% of her feed, with a 73% premium over her overall median. Her best post is a from-scratch growth playbook.
"If I had to start over on LinkedIn, here's exactly how I'd do it." His most liked social media post of the year: 5,348 likes. Read it
#3 · Lara Acosta, 1,463 median likes per social media post

Followers | Median likes (social media posts) | Social media posts (12 mo) | Share of feed | vs overall median | Engagement rate |
334k | 1,463 | 14 | 7% | -1% | 0.44% |
Lara Acosta is a personal-branding entrepreneur and Forbes 30 Under 30 honoree, and she takes the podium with social media posts that earn almost exactly her overall median (a 1% discount). The topic is just 7% of her feed, and her own median on it climbed every year, from 1,156 in 2023 to 1,756 in 2025 (we profiled her in her data biography).
"I deleted my LinkedIn account." His most liked social media post of the year: 2,288 likes. Read it
#2 · Blossom Affia, 1,792 median likes per social media post

Followers | Median likes (social media posts) | Social media posts (12 mo) | Share of feed | vs overall median | Engagement rate |
90k | 1,792 | 48 | 37% | +13% | 2.00% |
Blossom Affia is an organic growth and brand strategist, and she is the rare creator who pairs a top-two median with a deep focus: 37% of her feed is social media, on 48 posts in 12 months, with a 13% premium and a 2.00% engagement rate. Her 2025 median sat at 1,290 before this year's level. Her best post is a counterintuitive growth formula.
"My client grew faster on LinkedIn without posting daily." His most liked social media post of the year: 3,935 likes. Read it
#1 · Jasmin Alić, 2,398 median likes per social media post

Followers | Median likes (social media posts) | Social media posts (12 mo) | Share of feed | vs overall median | Engagement rate |
365k | 2,398 | 36 | 21% | +4% | 0.66% |
Jasmin Alić tops this ranking: an award-winning coach and founder of the Link Up community, his median social media post earns 2,398 likes, 1.3 times the #2 and 53 times the typical social media post on LinkedIn (we profiled him in his data biography). The topic is 21% of his feed, with a steady 4% premium, and his own median climbed every year, from 1,608 in 2023 to 2,482 in 2025. Fittingly, his best post of the year is advice for the people who run the platform.
"If I was CEO of LinkedIn, here's what I'd fix:" His most liked social media post of the year: 3,525 likes. Read it
Where do these cards come from? Every figure on this page runs on MagicPost's LinkedIn analytics: median engagement per theme, share of feed, theme premiums, trajectories, across 327 social media creators and 19,862 social media posts. It works on your profile too, including a side-by-side with anyone on this list.
Just missed the cut
Five names land right behind, and they say a lot about how this ranking works. Jasmine Gathoga (#21, 565 median likes per social media post) and Marina Panova (#22, 563) miss the cut by a handful of likes of median; we profiled Marina in her data biography. Then come Arslan Iqbal (#23, 550) and Kartik B. (#24, 534), both small-audience creators with strong engagement. Niharikaa Kaur Sodhi closes the list (#25, 500). Publish a little harder, and any of the five enters the top 20 at the next quarterly refresh.
The efficiency champions (pound for pound)
Raw likes favor big audiences, so here is the other cut: engagement rate on social media posts, median likes divided by followers (minimum 20k followers). The list changes completely:
Creator | Followers | Engagement rate | Median likes (social media) |
45k | 2.81% | 1,256 | |
51k | 2.24% | 1,137 | |
90k | 2.00% | 1,792 | |
30k | 1.76% | 534 | |
54k | 1.73% | 940 |
The champion is Jennifer Orji: roughly one follower in 36 likes every social media post she writes, ahead of Abirah Nabi and Blossom Affia. Four of these five sit on audiences under 100k, and three of them (Orji, Nabi, Affia) also rank inside the absolute top 20: small audiences, hit hard.
The volume game (total social media engagement)
One more cut: not the typical post, but the total likes generated on social media posts over 12 months. This is where the high-frequency voices get their due:
Creator | Total likes on social media (12 mo) | Social media posts |
148,858 | 118 | |
89,002 | 41 | |
88,956 | 36 | |
85,966 | 48 | |
61,099 | 85 | |
52,088 | 160 | |
35,520 | 38 | |
35,194 | 32 |
Youssef Koutari generates the most total engagement, but it takes him 118 posts; Jasmin Alić reaches nearly the same total as Sibel Terhaar on 36 posts. This is also the cut where Matt Barker belongs: sixth-biggest total despite never reaching the median top 20, on 160 social media posts.
The conversation champion
The ratio of comments to likes, the cut nobody publishes. The social media record belongs to jessie van breugel: 491 median comments against 282 median likes on her social media posts, well over one and a half comments per like when the platform norm is one per ten. An inbound-leads system built on conversation, by design.
The residents and the tourists
Of the 327 creators who post social media consistently, only 5 dedicate more than half their feed to it. This top 20 splits the same way, and it leans hard toward tourists: the deepest residents here are Danielle Mimoni (42% of her feed), Blossom Affia (37%) and Annie-Mai Hodge (32%), while the rest treat the topic as a side note, like Ruben Hassid (3%), Chris Donnelly, Breno Augusto and Michael Aguilar (4% each).
The data behind that tourist premium is consistent: an audience that follows a creator for something else still rewards a clear take on how to win LinkedIn. Adam Karpiak earns a 97% premium on the topic, Youssef Koutari 96%, Sirine Bozetine 108%, while several of the deepest residents earn close to their own median. If you write about social media occasionally, you are playing the easier game.
Two related studies while you are here: who dominates LinkedIn country by country (United Kingdom, France, the full series), and the broader question this whole cluster answers, the top LinkedIn creators across every theme. And if your plan includes showing up in these creators' comments, an engagement feed makes that a daily five-minute habit.
Study them, then study yourself. With MagicPost you can analyze any social media creator the way we just did (median engagement by theme, share of feed, premiums, trajectory) and benchmark your own profile. The data on this page is the product.
Where this data comes from
Everything in this article is MagicPost's own research, not a copied list. MagicPost analyzed 19,862 social media-themed LinkedIn posts from the last 12 months, kept the 327 creators with at least 10 social media posts and 5,000 followers (deleted posts excluded, company pages excluded), and ranked them by median likes on their social media posts. We also computed each creator's share of feed, their social media premium versus their own overall median, engagement rates and conversation ratios. Rankings refresh as the data does; figures dated June 2026. No one paid to be on this list, and no one can: it is arithmetic.
Perguntas Frequentes
Who is the top social media creator on LinkedIn in 2026?
By real impact (median likes on social media posts over the last 12 months), Jasmin Alić: 2,398 median likes per social media post, 1.3 times the number two (Blossom Affia) and 53 times the typical social media post on LinkedIn.
How is this ranking calculated?
Median likes on each creator's social media-themed posts over the last 12 months, among the 327 creators MagicPost analyzes with at least 10 social media posts and 5,000 followers. Median, not average, so one viral post cannot buy a spot, and only social media posts count, so general fame cannot either.
Does posting about social media boost engagement on LinkedIn?
For many of this top 20, yes, especially the tourists: creators like Adam Karpiak (+97%), Youssef Koutari (+96%) and Sirine Bozetine (+108%) earn far more on their social media posts than on their usual content. But the typical social media post still earns just 45 likes: the topic rewards a clear take, not participation.
Who are the most efficient social media creators?
By engagement rate on social media posts (median likes / followers, minimum 20k followers): Jennifer Orji (2.81%), just ahead of Abirah Nabi (2.24%), Blossom Affia (2.00%), Kartik B. (1.76%) and Jesse Chan (1.73%). All five sit on audiences of 90k followers or fewer.
Are the top social media voices full-time social media creators?
Mostly not. Only 5 of the 327 eligible creators dedicate more than half their feed to the topic, and the top 20 leans toward tourists for whom social media is a side note rather than the whole identity. The deepest residents here are Danielle Mimoni (42% of her feed), Blossom Affia (37%) and Annie-Mai Hodge (32%).
Which countries dominate social media content on LinkedIn?
This top 20 is the most international of the series: the United Kingdom and the United States place several each, with France (Aguilar, Koutari, Bozetine), India, Brazil, Nigeria, Israel and Bosnia and Herzegovina (Jasmin Alić, the number one) also represented. Country-by-country rankings are in our country series.
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