Content Creation
Margot Daugieras
Last updated: Jul 24, 2024
If your footsteps have led you here, it's not by chance. You're looking for answers in the vast realm that is LinkedIn, and your mega-busy schedule (—yes, you are not alone) doesn't allow you to post as much as you would. And with the quality you want. Or you deserve.
It's no secret that showing up on LinkedIn as a founder like you, can build authority, trust and brand awareness. Ultimately these elements would generate interest and leads for your business. You don't want to miss out on this right?
That’s a good thing. Because, we know what you want and need: Save time!
How? By knowing what to post in advance, of course.
And when do you want it? Now!
Below, we've concocted a delicious cocktail of ideas and tools to help you write and create posts that match your business, your target audience and your objectives.
Compliments of the chef!
TL;DR: Find the best LinkedIn content ideas broken down into 3 pillars - Storytelling (Lessons Learnt, Staff Shoutouts) Selling (Promotions, Case Studies) and Value (Checklists, How-to guides).
Before You Write: Know Your Audience and Goals
You suspected it already. You're a professional. You've done the same thing with your product or the services you offer.
Just like any successful venture, effective LinkedIn content starts with a solid plan. Understanding your target audience and setting clear goals are critical steps that ensure your content resonates and drives engagement. It’s about being strategic so that every post counts.
“To know thyself is the beginning of wisdom”. That was the words of Socrates. In your case, it would be "To know your audience is the beginning of success.”
Steps to Get Prepared
Identify Your Audience:
Who Are They?
Consider who you’re trying to reach. Are they potential customers, industry peers, investors, or job seekers? Understanding your audience’s demographics, interests, and pain points is crucial.
What Do They Care About?
Know what topics are important to them. Are they looking for industry insights, success stories, or practical tips? Tailor your content to their interests to keep them engaged.
Define Your Goals:
What Do You Want to Achieve?
Are you aiming to boost brand awareness, generate leads, showcase thought leadership, or recruit top talent? Your objectives will shape your content strategy.
How Will You Measure Success?
Set clear metrics to gauge the effectiveness of your posts, whether it’s through engagement rates, follower growth, or lead generation. We’ve already talked about the importance of LinkedIn Analytics.
Research Trends and Topics:
Stay Current
Keep an eye on trending topics in your industry and think about how you can add your unique perspective.
Know Your Competition
Check out what other thought leaders and competitors are posting. This can give you inspiration and help you identify gaps or opportunities to differentiate yourself.
Plan Your Content Mix:
Balance the Pillars
Decide how you’ll mix storytelling, selling content, and value content. A balanced approach keeps your content diverse and engaging.
Create a Content Calendar
Schedule your posts to ensure a consistent presence on LinkedIn without feeling overwhelmed.
With these steps in mind, you’re ready to craft LinkedIn content that not only captivates but also delivers results. Like a superhero who has checked all his kit before taking the field and facing the villain, you have all the weapons you need to continue and succeed on LinkedIn.
Content Pillars: Power Your Brand with Stories, Sales, and Value
Creating an effective content strategy isn't just about throwing out posts and hoping something sticks. It’s about crafting a cohesive narrative and providing genuine value that resonates with your audience.
Think of your strategy as a house built on three solid pillars—Storytelling, Selling, and Value—each one reinforcing and amplifying the others to create a powerful, lead-generating engine for your personal brand.
Let’s have a look on each of these pillars to see how they can transform your LinkedIn presence and help you stand out in the crowded digital landscape:
Storytelling - Storytelling is where your brand’s heart beats strongest. It’s not just about recounting your company’s milestones or achievements, but about painting a vivid picture of the journey that got you there.
This pillar is all about sharing personal and company stories that tug at the heartstrings of your audience and create a deep, emotional connection.
Selling - Selling on LinkedIn isn’t about hard pitches or bombarding your audience with product features. It’s about showcasing your offerings in a way that highlights their unique value and connects with your audience's needs and desires.
This pillar is crucial for converting your engaged audience into loyal customers.
Value - The value pillar is where you shine as a thought leader and trusted resource in your field. It’s about providing your audience with content that is not only useful and informative but also actionable and relevant to their needs.
This pillar helps build trust, credibility, and a loyal following. And yes, when you rode those lines, you thought about some of your most favorite LinkedIn creators and founders. Imagine now, it can be you.
Storytelling : Find Your Journey and Share It
Lara Acosta, Mita Mallick or Haoma Worgwu are extraordinary and successful women. They are top-creators on LinkedIn as you may know. Why are they so successful on LinkedIn? The power of storytelling.
What’s behind your LinkedIn profile?
Here's how they create such viral and engaging posts:
Your Origins and Challenges: Let’s get into the genesis of your company. What inspired you to start? What challenges did you face along the way?
Sharing your struggles and triumphs not only humanizes your brand but also builds empathy and connection.
For example, talk about the time you had to pivot your business model overnight due to unexpected market changes. Highlighting such experiences makes you relatable and trustworthy.
Successes and Lessons Learned: Don’t shy away from celebrating your wins, but also reflect on the lessons learned from failures. Share the key takeaways from both your successes and setbacks.
For instance, discuss how a failed product launch taught you valuable lessons in market research and customer feedback. These stories position you as resilient and adaptable, qualities that resonate deeply with your audience.
The Human Side: Showcase the people behind your brand—your team, your customers, your partners. Share their stories and experiences.
This not only adds a personal touch but also shows your audience that your business is more than just a brand—it’s a community.
For example, you might highlight an employee’s journey within the company or a customer’s success story thanks to your product or service.
In essence, storytelling isn’t just a pillar—it’s the foundation of your brand’s personality. It’s about letting your audience see the passion, perseverance, and people behind your business!
By sharing stories of personal challenges, mental health journeys, and the pursuit of fulfilling careers that align with your values, you can inspire and empower your audience.
Storytelling Content Ideas
You'll find some useful ideas below to put to good use when you want to harness the power of storytelling:
Lessons Learnt - Share something you've learnt as a founder that would benefit your target audience
Industry Insights - Let your audience know your predictions for the future of your industry
Social Media vs. Reality - Share a realistic day as a founder
Staff Shoutouts - Shoutout a member of your team and talk about their involvement in making your business successful
A challenging time - Talk about a hurdle you've overcome
Mistakes/regrets as a founder - Think about a mistake you've made and how it impacted your business
How you started - People connect with a good origin story!
Milestone moments - Reflect back on a pivotal moment of your career
Work/Life balance - Talk about how you unwind after work and prioritise self care
Family shoutouts - Any inspirations in your family? Shout them out!
Big break - Define the one moment you felt was your opening in the industry
Pro tip: Use MagicPost’s free LinkedIn post idea generator to find new ideas for your next viral post!
Storytelling Content Examples
Do you always struggle to find hooks when you're writing? Don't worry, we're here:
Example hooks:
“The biggest lesson of my first trading year was”
“I would have never started ___ if it wasn't for this”
“The one thing I regret as a business owner is ____”
“I almost quit, but chose not to because of ____”
“The biggest obstacle I faced was ____”
“___ wouldn't be the same if it wasn't for staff member”
“Today was my worst day as a founder"
Selling: Showcase and Persuade with Authenticity
Like we said earlier, this pillar is crucial for converting your engaged audience into loyal customers.
For instance, look at how J.T. O'Donnell, another LinkedIn top creator, effectively uses her posts to showcase the value of her career coaching services, turning her informative content into a magnet for potential clients.
Likewise, Morgan Ingram, known for his expertise in sales training, uses LinkedIn to demonstrate the effectiveness of his methods through client success stories and case studies. His approach doesn't just sell a product; it offers proof of transformation, making his audience eager to engage and convert.
How to Convert Your Audience Into Customers on LinkedIn?
Product Demos and Benefits: Highlight your products or services by showing them in action. Use videos, infographics, or detailed posts to demonstrate how your offering works and the benefits it provides.
A short video walkthrough of your latest software update can show potential customers exactly how it can solve their problems and improve their workflow.
Customer Success Stories and Testimonials: Share stories from customers who have benefited from your product or service. Real-world examples are incredibly persuasive, as they provide social proof and demonstrate the tangible impact of your offering.
Consider creating a series of posts that feature customer testimonials, each one highlighting a different aspect of your product’s value.
Exclusive Offers and Incentives: Create a sense of urgency and exclusivity with special offers, discounts, or limited-time promotions. These can be particularly effective in driving conversions and attracting new customers.
For instance, a post announcing a special discount for your LinkedIn followers can encourage immediate action and increase engagement.
Educational Content: Use your platform to educate potential customers about the problems your product solves. This could be through how-to guides, FAQs, or blog posts that address common pain points and demonstrate how your product provides the solution.
For example, a post detailing the common challenges faced in your industry and how your product addresses them can position you as a thought leader and solution provider.
Incorporating selling content into your LinkedIn strategy doesn’t mean being salesy. It’s about being informative, helpful, and authentic, showing your audience the value you bring and why they should choose you over the competition.
Selling Content Ideas
Case Studies - the best way to prove your authority is by providing social proof
Industry Insights - Let your audience know your predictions for the future of your industry
Promotion - Keep it simple and let you audience know about a sale/price decrease
Example pain point - Talk about how you solved a pain point for a client - tag/reference if you can!
Achievements/Awards - Previous or upcoming, share your awards and achievements and what they mean to you
Time-pressured achievement - Showcase a time you had to operate on a deadline
Partnership spotlight - Highlight a partnership and how it became successful
Selling Content Examples
Example hooks:
“I turned ___ into ____, here's how”
“The best feedback I ever received”
“In 10 years time, I think ____”
“I'm losing money on this deal, but I'll share it with you anyway”
“Heres how I generated ___ for a client in 10 days”
“I won the _____ in 2023”
Elevate Your LinkedIn Game with Purposeful Content
Congratulations, young founder! You've taken a significant step towards mastering LinkedIn content creation, tailored perfectly for your mega-busy schedule (—yep, it is still there).
By focusing on the three powerful pillars of Storytelling, Selling, and Value, you’re not just posting—you’re building a dynamic personal brand that resonates, engages, and converts.
Remember, the key to LinkedIn success lies in knowing your audience, setting clear goals, and being consistent. Your unique journey, your product's benefits, and your valuable insights are your secret spells.
Use them wisely, and watch as your LinkedIn presence transforms into a magnet for opportunities, connections, and growth.
So, go ahead, start crafting those compelling stories, showcasing your stellar products, and sharing your valuable knowledge. With the right approach, LinkedIn isn't just a platform—it's your launchpad to new horizons and successes.
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