Wie kann ich meine LinkedIn-Metriken analysieren?
|The MagicPost metrics dashboard shows the performance of your LinkedIn posts on the Metrics page: impressions, likes, comments, followers gained, formats, themes and posting times, over the period you choose. The MagicPost metrics dashboard is included in Growth, Creator, Agency und Team, and it is open during the free trial.
MagicPost metrics need a connected LinkedIn account. The data comes from LinkedIn's official API, where MagicPost has partner access. MagicPost connects through LinkedIn's official sign-in and has no browser extension. The LinkedIn analytics page presents the feature.
How to open your MagicPost metrics
In MagicPost, open Metrics in the sidebar.
If your LinkedIn account is not connected yet, click Connect LinkedIn and authorize MagicPost. If the account is connected but metrics are not activated, the button reads Access my metrics.
Pick a period with the date selector at the top right of the Metrics page.
Move between the four tabs: Reporting, Posts, Audience and Benchmarks.
Choosing the period
The period selector of the MagicPost metrics dashboard is a date range picker. It offers presets, from Last 7 days to Entire period, and a Custom range with two dates. The first time you open the Metrics page, MagicPost applies a default period that covers the last few months, and the date selector shows its two dates. MagicPost then remembers, in your browser, the last preset you picked on your own profile.
The period filters the Reporting and Posts tabs of MagicPost metrics: a post published outside the selected period does not appear in them. The date selector shows the number of posts in the period. The Audience tab does not use the period.
The Reporting tab
The Reporting tab of MagicPost metrics opens with key figures for the period, under Post analytics: Median impressions, Followers gained / post, Median likes and Posts per week. Followers gained / post divides the followers gained by the number of posts. Without follower data, as on another creator's profile, the Number of posts card takes its place.
Each key figure of the MagicPost Reporting tab shows its change against the previous period of the same length, when MagicPost has posts for that previous period. Hovering a change badge shows the value of the previous period. The badges of the Total for the period card, and the badge next to the value of the progression chart, work the same way.
Below the key figures, the progression chart of MagicPost metrics plots one metric over time. When the profile has impressions, the chips above the chart are Impressions and Followers gained. The Other metrics menu then holds likes, engagement, comments, shares and number of posts, followed by the Advanced metrics and, under Special metrics, Detected leads. Without impressions, the chips are Likes and Number of posts.
The MagicPost progression chart has three display modes: Total, Median and Cumulative. A mode that does not fit the metric or the grouping stays greyed out, with the tooltip Unavailable for this metric. Engagement only has Median, and followers gained and number of posts have no Median. Under the chips, the chart shows the value of the period in the chosen mode.
Three controls sit above the MagicPost progression chart. The grouping control offers Per post, Per week, Per month and Per year, with an automatic choice by default, marked Auto. Trend draws a straight dashed trend line over the curve. Compare adds a second curve. The grouping, Trend and the previous period comparison also apply to the charts added with Add a chart.
On a period of one month or less, the MagicPost progression chart shows Per week instead of Per month or Per year, as long as that short period stays selected. Back on a longer period, the chart returns to your grouping. A grouping you pick yourself while the short period is selected is kept.
Compare on the MagicPost progression chart allows one comparison at a time: the previous period, or another metric. Previous period draws the previous period of the same length as a dashed grey curve, and adds its change next to the value of the period. MagicPost offers Previous period only when it has data for that previous period.
A metric picked in the Compare menu of MagicPost gets its own curve in a second color, with its own scale on the right of the chart. The menu lists these metrics under Another metric, Advanced metrics and Special metrics. The value of the period is then hidden, and a legend above each scale names its curve.
The Show values switch, at the bottom of the MagicPost Compare menu, shows or hides the values written on the comparison curve. Picking on the chart the metric you are comparing swaps the two. The cross on the chip ends the comparison.
With the Per post grouping, each point of the MagicPost progression chart is a post: hovering it shows a preview of the post with its values, and clicking it opens the post. Followers gained stay grouped by day, so their points do not open a post.
To the right of the progression chart, the Total for the period card of MagicPost metrics gives the totals of the selected period: Followers gained, Impressions, Likes, Comments and Engagement. Each total shows its change against the previous period, or a dash when MagicPost has nothing to compare it with. On another creator's profile, the card shows only likes and comments.
The engagement rate of the Total for the period card in MagicPost is average likes ÷ average impressions × 100, on the posts that have impressions. It leaves comments out, so it differs from the % Engagement column of the Posts tab, which counts likes and comments.
Under the totals, the Your activity card of MagicPost metrics shows a calendar of the posts of the period. Its header counts the active weeks, meaning weeks with at least one post, out of the weeks of the period. Saturday and Sunday are hidden when no post of the period went out on a weekend.
The MagicPost post calendar changes shape with the length of the period. Up to six weeks, it is a month view with one row per week and compact cells, and the date of a cell shows when you hover it. Up to 26 weeks, each week is a column. Up to one year, each day is a small square.
Each day with a post in the MagicPost post calendar is shaded by the impressions of that day's post, or by its likes when the profile has no impressions. The darker the cell, the better that day did against the other days with a post in the period. The calendar uses four shades, or a single one when fewer than five days have a post.
In the MagicPost post calendar, several posts on one day share a cell that adds up their values: hovering it shows the strongest post of that day and how many others went out the same day, and clicking it opens the strongest post.
The MagicPost post calendar covers periods of up to one year. On Entire period, or on a custom range longer than a year, the Reporting tab shows the Total for the period card without the Your activity card.
Below the progression chart, the per-post strip of MagicPost metrics places one dot per post of the period, on a scale that starts at zero on the left. The strip follows the metric of the chart, and its title names it: Impressions per post, Likes per post, and so on.
For followers gained, each post of the MagicPost per-post strip gets the estimate MagicPost makes of the followers that post brought. For number of posts, the strip shows impressions, or likes when the profile has no impressions.
In the per-post strip of MagicPost, the background gets darker where posts cluster. From five posts up, a line marks the median, and the line under the title ("Half fall between") gives the bounds of the middle half of the posts. With Compare set to Previous period, the strip adds only the median of the previous period, as a dashed line labeled Previous period median.
Hovering a post in the MagicPost post calendar or per-post strip shows, after a short delay, a preview with its date, its first line and its value. Clicking the cell or the dot opens the post. The calendar, the strip and the chart do not highlight each other: each one marks only the post under your pointer.
Below the per-post strip, Add a chart stacks extra progression charts in the Reporting tab of MagicPost metrics, on your own profile.
The Reporting tab of MagicPost metrics then lists the Top posts of the period: the ten posts with the most impressions, or the most likes when the profile has no impressions.
Additional statistics
The Additional statistics section closes the Reporting tab of MagicPost metrics. It compares groups of your posts with your median on one metric, picked with the chips in the section header. The chips offer the same metrics as the progression chart, except number of posts. Each card repeats the chosen metric to the right of its title.
The large card of Additional statistics in MagicPost is always Themes, whatever the metric: it shows the theme that stands out most, with its multiplier against your median. It lists up to four other themes: clicking one highlights its posts in the strip of the card, and a second click returns to the leading theme.
In the strip of the large card of Additional statistics, each dot is a post, placed by how far it sits above or below your median. Hovering a dot previews the post, and clicking it opens the post.
The other cards of Additional statistics in MagicPost are Types, Days, Hours and Formats. The Types card gets a Types / Labels switch when one of your labels is on at least three posts. Hours gives the time you post most often, and Days shows the weekend only if you posted on one.
Each card of Additional statistics in MagicPost ends with a short box that names the best category and, when another category has enough posts, the weakest one.
Additional statistics in MagicPost needs enough posts to conclude. A category with fewer than three posts stays grey. The large card only picks a theme with at least five posts and a multiplier of ×1.1 or more; otherwise it keeps the Themes title and says that no theme stands out. When the median of the metric is zero, the section replaces the cards with a notice that there is not enough data for this metric.
For followers gained, Additional statistics in MagicPost uses the same per-post estimate as the strip under the chart. For Detected leads, it compares with your average instead of your median, because most posts bring no new lead.
On your own profile, the Reporting tab of MagicPost metrics also carries two controls: a palette icon (tooltip Customize charts), which changes the color of the charts, and the Export stats button. See how to export your LinkedIn metrics.
The Posts tab
The Posts tab of MagicPost metrics lists every post of the period. Three views are available: Table, Posts (cards) and Timeline. You can search the list, sort the table by clicking a column header, and choose the columns with the columns icon at the end of the quick filters row (tooltip Columns). Each column is described in which LinkedIn metrics MagicPost tracks.
The quick filters above the list are All, Viral, Bangers, Good and Flops. They compare each post with the median of your 20 most recent posts. Viral keeps the posts above 12 times the median, and appears only when the period has at least one. Bangers keeps the posts from 4 to 12 times the median, Good the posts above the median up to 4 times, and Flops the weakest quarter. A post between the weakest quarter and the median is in no chip, only under All. The filters measure impressions, or likes when impressions are not available.
Your post labels are quick filters too in the Posts tab of MagicPost metrics. A label carried by at least one post of the selected period appears in the quick filters row automatically, with nothing to set up. The settings icon next to the labels (tooltip Labels in quick filter) opens a window where you choose which labels MagicPost shows in the row, with the number of posts of the period that carry each label. MagicPost keeps that choice in your browser.
The filter icon next to the search field of the Posts tab (tooltip Filters) filters by impressions, likes and comments ranges, by format, by type, by theme and by reposts.
The Detected leads metric
Detected leads is a MagicPost metric that counts, for each of your posts, the new leads that post brought into the Leads module. A prospect already in your leads is not counted again. The metric appears only on your own profile, with a plan that includes the Leads module, when the lead detection agent is switched on. See how to enable automatic lead detection.
MagicPost counts Detected leads only on the posts it has analyzed for leads. A post never analyzed is left out of the chart and of Additional statistics, and shows a dash in the Posts tab, with the tooltip Not analyzed.
Detected leads shows up in four places of MagicPost metrics: under Special metrics in the Other metrics menu of the progression chart, in the Compare menu, in the chips of Additional statistics, and as a column of the Posts table, checked by default.
The statistics of one post
Clicking a post in MagicPost metrics, on your own profile, opens the post with a Performance panel. The panel shows impressions, likes and comments, and Show advanced metrics reveals the others. You can pin an advanced metric to keep it visible, and Refresh updates the figures of that post.
Progression over time, in the same panel, shows how the figures of the post grew after publication. The progression curve exists only for posts published through MagicPost. For a post published directly on LinkedIn, the panel shows Progress unavailable.
The Audience and Benchmarks tabs
The Audience tab of MagicPost metrics describes the people who react to your posts. The Benchmarks tab compares your impressions with creators in your follower range. Both tabs work on your own profile only. See how to use the Audience and Benchmarks tabs.
How to read the numbers
The MagicPost metrics dashboard leads with medians, not averages. One viral post pulls an average far above what your posts usually do. A median describes a typical post.
The performance markers of the Posts tab compare each post with your own most recent posts, not with other creators. A flame marks your best posts, a green dot a post in your usual range, a red dot one of your weakest. The Performance column shows how many times a post did better or worse than your typical post. Its legend gives the steps: below 1x the post did worse than your median, above 1x better, above 4x it is an exceptional post (orange to red text), and above 12x a viral post (purple text).
For the wider question of what to make of these numbers, see how to read a LinkedIn post's analytics and which LinkedIn metrics matter.
What MagicPost metrics do not do
MagicPost metrics do not count posts published in LinkedIn groups.
MagicPost metrics do not separate the paid reach of a boosted post from its organic reach.
MagicPost does not write an AI analysis of your metrics. The dashboard shows data and benchmarks.
The Audience tab, the Benchmarks tab and the exports do not work on another creator's profile.
The reasons are in why MagicPost numbers differ from LinkedIn's.
Related guides
FAQ
Which MagicPost plan includes LinkedIn metrics?
The MagicPost metrics dashboard is included in Growth, Creator, Agency und Team, and the free trial opens it too. On the Agency plan, a member on an Engagement seat has no access to metrics. If you are still on a former Analytics or Starter plan, see the Analytics and Starter plans.
Why are my impressions empty in MagicPost?
Empty impressions mean your LinkedIn connection does not include the impressions permission. MagicPost opens a dialog titled Unlock your impressions and followers. Click Reconnect to LinkedIn in that dialog and accept the permissions. Impressions and follower data then appear in MagicPost.
Why did my MagicPost metrics stop updating?
Your LinkedIn connection has probably expired. MagicPost then shows a dialog titled Your LinkedIn connection has expired: figures stay frozen and new posts stop appearing until you reconnect. Your data is kept. See how to renew your LinkedIn connection.
Why is a post missing from my MagicPost metrics?
The post is usually outside the selected period, or not synced yet. Widen the period, then click the last sync line under your name (Synced …). Posts published in LinkedIn groups never appear. See why MagicPost numbers differ from LinkedIn's.
Why is there no post calendar in my Reporting tab?
The MagicPost post calendar, in the Your activity card, appears only for periods of up to one year. On Entire period, or on a custom range longer than a year, the Reporting tab shows the Total for the period card alone. Pick a shorter period, such as Last 6 months, to see the calendar again.
Why don't I see Detected leads in my MagicPost metrics?
Detected leads appears only on your own profile, when your plan includes Leads and the lead detection agent is switched on. Turn the agent on from the Leads page: see how to enable automatic lead detection. On another creator's profile, the metric never appears.
Do MagicPost metrics work on a LinkedIn company page?
Yes, with fewer metrics. LinkedIn exposes less data about a company page than about a personal profile, so saves, profile clicks and premium CTA clicks are missing for a page. See which LinkedIn metrics MagicPost tracks.
Is the metrics dashboard the same thing as the LinkedIn Wrapped?
No. The LinkedIn Wrapped is one shareable image that sums up a calendar year. The MagicPost metrics dashboard is the interactive page you use all year, with a period selector, four tabs and exports. Both read the same LinkedIn data.
Need help?
Reach out via the in-app chat, or book a 30-minute onboarding call: https://cal.com/magicpost/book-a-call