The residents and the tourists

Of the 450 creators who post management consistently, only 15 dedicate more than half their feed to it. This top 20 has none of those residents: the highest focus here is Eric Partaker at 19%, then Carsten Maschmeyer at 12%, and most of the list sits at 3% or 4%. Management, at this level, is a topic that famous people visit, not one they live in.

The data behind that pattern is consistent: an audience that did not sign up for management still rewards a clear management take, with the biggest premiums going to tourists like Chris Donnelly (+88%) and Ken Cheng (+70%), while the heavier publishers like Colby Kultgen and George Stern earn less per post than they do on everything else. If you write about management occasionally, you are playing the easier game.

A few of these creators top their home countries too: see Germany (Maschmeyer), the United Kingdom (Donnelly, Partaker, Ken Cheng), the United States, Canada and France, or the full series. And if your plan includes showing up in these creators' comments, an engagement feed makes that a daily five-minute habit.

Study them, then study yourself. With MagicPost you can analyze any management creator the way we just did (median engagement by theme, share of feed, premiums, trajectory) and benchmark your own profile. The data on this page is the product.