Where are the "LinkedIn creators"?

Notice who dominates this top 20: a startup investor, DAX chief executives at SAP, Siemens and Telekom, an airline CEO, sitting and former politicians, and media voices. People whose subject is bigger than the platform. The German LinkedIn-native creators (the people who teach content, copywriting and growth on the platform itself) are almost entirely absent from the raw-impact top.

The native creators are no less worth studying for it; they are simply a different study. Their edge is consistency, conversation engineering and selling rather than raw reach. We covered them one data biography at a time in our creators series: Johannes Kliesch, Nils Grammerstorf, Tim Jaschke and Nadine Rippler. Not one of them shows up in this top 20, because they are playing a different game.

A timing note before you go. Three of these twenty publish in the evening or on a Sunday, which inverts what works for normal accounts in Germany, namely weekday mornings. An audience you already own lets the clock bend toward you; everyone else should post ahead of the crowd.

If your own plan involves turning up in these creators' comment sections, an engagement feed turns that into a five-minute daily habit.

Study them, then study yourself. With MagicPost you can analyze any German creator the way we just did (median engagement, engagement rate, themes, trajectory, slots) and benchmark your own profile against the country. The data on this page is the product.