The residents and the tourists

Of the 394 creators who post psychology consistently, only 19 dedicate more than half their feed to it. This top 20 splits the same way, but it leans heavily toward tourists: residents are almost absent here (Selina Hehl, at 48%, comes closest), while the list is full of visitors like Chase Dimond (2% of his feed), Codie Sanchez (4%) and Rob Dance (5%) whose rare psychology posts pull far above their usual reach.

The tourist premium is the headline finding of this theme. Chase Dimond earns 1,013% more on psychology than his overall median, James Caan 212%, Codie Sanchez 165%: audiences that did not sign up for psychology reward a clear, human post when it arrives. Meanwhile the field's most credentialed name, Adam Grant, earns 49% less on psychology than on his usual content, because his usual content is the highest-performing in the field. If you write about how people think only occasionally, you are playing the easier game.

Two related studies while you are here: who dominates LinkedIn country by country (United States, France, India, the full series), and the rest of the theme series, where Adam Grant also tops Leadership and Marketing. And if your plan includes showing up in these creators' comments, an engagement feed makes that a daily five-minute habit.

Study them, then study yourself. With MagicPost you can analyze any psychology creator the way we just did (median engagement by theme, share of feed, premiums, trajectory) and benchmark your own profile. The data on this page is the product.