Most lists of "top marketing influencers on LinkedIn" sort people by follower count. Followers tell you who subscribed once, not who still gets read.
This time the two measures nearly agree at the very top. Adam Grant, number one, has 5.6 million followers, and Simon Sinek, number two, is the biggest account in this ranking with 9.1 million. Further down, audience size stops predicting the order.
So we ranked marketing by a working measure. At MagicPost we took the 1,031 active creators in our dataset who post about marketing consistently (at least 10 marketing posts in the last 12 months, 5,000 followers minimum) and sorted them on median likes on their marketing posts alone.
Marketing here means marketing itself: posts under our Marketing label or one of 13 marketing topics, from copywriting, product marketing and growth to brand management, influencer marketing, email marketing and CRO.
Content marketing, personal branding, social media, SEO, paid ads, lead generation and demand generation are left out, because each has its own ranking, linked further down. Only creators with at least one post in the last 60 days are ranked, a rule new in this edition.
Our dataset holds 43,704 marketing posts from the last 12 months, and the typical one earns 41 likes. Number twenty here earns more than 18 times that. Adam Grant, at number one, earns about 414 times that.
Two figures in each entry belong to theme rankings. The share of feed says whether marketing is their whole identity or a sideline. The vs overall median says whether their marketing posts beat their own usual median.
Only one creator in this top 20, Todd Kaplan at #10, gives marketing more than half his feed. The two creators at the top give it 19% and 5%.
Each entry carries a data card, a note on what stands out and the creator's most liked marketing post of the last 12 months. For a steady supply of posts like these, see MagicPost's post inspiration library.
The full board first, then the countdown:

What changed in the top 20 LinkedIn marketing creators since our last ranking
This edition ranks a different scope, so the two editions do not compare one to one. Our previous edition counted only posts under a single Marketing label. This one also counts 13 marketing topics of our current classification, such as copywriting, product marketing and brand management.
The pool is a little larger: 1,031 active marketing creators, against 944 in our previous edition, even with the new 60-day activity rule.
Twelve names are new in this top 20. Justin Wright enters at #3, Alex Hormozi at #4 and Ricardo Amorim at #5; the nine others sit between #7 and #20.
Adam Grant and Simon Sinek hold #1 and #2. Evan Chi is the only returning creator to climb, from #11 to #8.
Twelve creators from our previous top 20 are no longer in it.
#20 · Marcos Ruiz, 743 median likes per marketing post

Followers | Median likes (marketing posts) | Marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
5k | 743 | 27 | 20% | +5% | 14.47% |
Marcos Ruiz is chief executive of The Birdhouse, which by his headline builds personal brands on LinkedIn, X and Threads. New in this edition, he has 5,135 followers, the smallest account in the top 20 and just above our 5,000 floor.
On that audience his engagement rate reaches 14.47%, the highest in the top 20 and nearly three times the next one, Jordan Lee's. The engagement rate table below starts at 20k followers, so he is not in it. His 27 marketing posts are a fifth of his feed.
"Marshawn Lynch made close to $50M in the NFL and never touched it." His most liked marketing post of the year: 1,196 likes, 1.6 times his median, the second-smallest gap in the top 20. A dollar figure opens the post; the turn waits for the next line. Read it
#19 · Jason Feifer, 748 median likes per marketing post

Followers | Median likes (marketing posts) | Marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
250k | 748 | 46 | 20% | +81% | 0.30% |
Jason Feifer is editor in chief of Entrepreneur Magazine and a keynote speaker, new in this edition. His 46 marketing posts are the most in the top 20, and they put him eighth on total marketing likes below.
They earn 81% more than his overall median of 414, the third-largest premium here. His marketing median rose from 598 in 2025 to 758 so far in 2026.
"This Shell stunt went viral for decades." His most liked marketing post of the year: 4,912 likes, 6.6 times his median, the second-widest gap in the top 20. An old brand stunt, retold as a lesson for brands today. Read it
#18 · Elena Verna, 762 median likes per marketing post

Followers | Median likes (marketing posts) | Marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
228k | 762 | 15 | 11% | -13% | 0.33% |
Elena Verna works on growth at Lovable, by her headline. She moves from #7 in our previous edition to #18, the steepest fall among the returning creators.
Her marketing posts earn 13% less than her overall median of 875, one of three discounts in the top 20. Her marketing median so far in 2026 is 748, on 13 posts.
"This is Lovable. The team behind the magic." Her most liked post tagged marketing by our classifier, about the company's team and ending on a hiring line: 6,324 likes, 8.3 times her median, the widest gap in the top 20. Read it
#17 · Leila Hormozi, 795 median likes per marketing post

Followers | Median likes (marketing posts) | Marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
334k | 795 | 22 | 4% | +0% | 0.24% |
Leila Hormozi is founder and chief executive of Acquisition.com, the company Alex Hormozi, at #4, also names in his headline. She is new in this edition.
She published 518 posts in 12 months, second only to him in the top 20, so her 22 marketing posts are 4% of her feed. They earn her overall median almost exactly: 795 likes against 797.
Her most liked post tagged marketing by our classifier carries no text caption in our dataset: 2,496 likes and 228 comments, about 3 times her median. See it
#16 · Chad Janis, 796 median likes per marketing post

Followers | Median likes (marketing posts) | Marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
24k | 796 | 23 | 38% | +9% | 3.34% |
Chad Janis is founder and chief executive of Grüns. He moves from #9 in our previous edition to #16.
Marketing takes 38% of his feed, the third-highest share in the top 20. On 23,864 followers his 3.34% engagement rate ranks second in the efficiency table below, behind Sanvi Khandelwal. His marketing median so far in 2026 is 869.
"Grüns KIDS has just landed at Costco!!" His most liked marketing post of the year, a retail launch: 1,544 likes, just under twice his median. Read it
#15 · Jordan Lee, 826 median likes per marketing post

Followers | Median likes (marketing posts) | Marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
17k | 826 | 11 | 17% | +6% | 4.98% |
Jordan Lee describes himself as a former corporate employee who went from zero to $5m selling AI to businesses. He holds #15, the same rank as in our previous edition, and is the only creator in the top 20 based in the United Kingdom.
On 16,571 followers his engagement rate is 4.98%, second in the top 20 after Marcos Ruiz. Among the creators we hold writing data for, his posts are the longest, 357 words on average, and a number opens 37% of his hooks, the highest rate here.
"This is the CEO of NVIDIA. He just spoke on Joe Rogan's podcast:" His most liked post tagged marketing by our classifier, a list of AI agents for extra monthly income: 1,168 likes, 1.4 times his median, the smallest gap in the top 20. His rank rests on consistency, not on one hit. Read it
#14 · Andy Pearson, 827 median likes per marketing post

Followers | Median likes (marketing posts) | Marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
130k | 827 | 20 | 40% | +13% | 0.64% |
Andy Pearson is VP of Creative at Liquid Death, and new in this edition. Marketing fills 40% of his feed, the second-highest share in the top 20, on 50 posts in 12 months.
His marketing posts earn 13% more than his overall median, and his marketing median so far in 2026 is 935, on 17 posts.
"Just an annual reminder that April Fools Day is the most exciting day of the year for brands who are too scared to make fun things the other 364 days of it." His most liked marketing post of the year: 2,421 likes, 2.9 times his median, from a brand's creative lead writing about his own trade in one sentence. Read it
#13 · Sanvi Khandelwal, 843 median likes per marketing post

Followers | Median likes (marketing posts) | Marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
22k | 843 | 13 | 19% | +42% | 3.75% |
Sanvi Khandelwal is a content strategist and ghostwriter who calls herself a pre-GPT era writer. She holds #13, the same rank as in our previous edition, and is the only creator in the top 20 based in India.
On 22,493 followers, her 3.75% engagement rate leads the whole pool among creators with 20k followers and over. Her marketing posts earn 42% more than her overall median.
"I received 4 inbound job offers from LinkedIn. No applications. No referrals." Her most liked post tagged marketing by our classifier: 1,653 likes, about twice her median. Two three-word lines rule out the usual explanations before the post gives its own. Read it
#12 · Leticia Fenoglio, 846 median likes per marketing post

Followers | Median likes (marketing posts) | Marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
129k | 846 | 32 | 31% | -11% | 0.66% |
Leticia Fenoglio is chief executive and co-founder of Franuí and Rapanuí, and the only creator in the top 20 based in Argentina. She is new in this edition.
Her 32 marketing posts are the second-most in the top 20 and 31% of her feed, yet they earn 11% less than her overall median of 951. Her marketing median so far in 2026 is 944, on 19 posts.
"Hay historias que, de alguna manera, terminan volviendo a donde empezaron." Her most liked marketing post of the year, in Spanish, a product launch presented in Milan: 2,997 likes, 3.5 times her median. Read it
#11 · René van der Zel, 891 median likes per marketing post

Followers | Median likes (marketing posts) | Marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
119k | 891 | 13 | 8% | +46% | 0.75% |
René van der Zel founded XXL Nutrition and is the only creator in the top 20 based in the Netherlands. He is new in this edition.
Of his 169 posts in 12 months, 13 are on marketing, 8% of his feed, and they earn 46% more than his overall median of 612, the fourth-largest premium here. His marketing median so far in 2026 is 954.
"Over branding / merkidentiteit gesproken" His most liked marketing post of the year, in Dutch, a founder's view on the new look of Coca-Cola Zero: 3,111 likes and 247 comments, 3.5 times his median. Read it
#10 · Todd Kaplan, 938 median likes per marketing post

Followers | Median likes (marketing posts) | Marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
110k | 938 | 19 | 53% | +8% | 0.86% |
Todd Kaplan is chief marketing officer for North America at the Kraft Heinz Company, and new in this edition. Marketing takes 53% of his feed, the highest share in the top 20 and the only one above half.
He posted 36 times in 12 months, the second-fewest here after Daniel Grieder. His marketing posts earn 8% more than his overall median.
"These past few weeks have seen more red cards than the last 2 tournaments combined!" His most liked marketing post of the year ties a run of red and yellow cards to HEINZ, the brand he markets: 1,784 likes, under twice his median. Read it
#9 · Dr. Chris Mullen, 960 median likes per marketing post

Followers | Median likes (marketing posts) | Marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
138k | 960 | 12 | 3% | +21% | 0.70% |
Dr. Chris Mullen is the author of Better at Life and a keynote speaker who, by his headline, helps leaders work and live better. He is new in this edition.
He published 363 posts in 12 months, the fourth-most in the top 20, so his 12 marketing posts are 3% of his feed, tied with Ricardo Amorim for the smallest share. They earn 21% more than his overall median.
His most liked post tagged marketing by our classifier carries no text caption in our dataset: 3,489 likes, 3.6 times his median. See it
#8 · Evan Chi, 998 median likes per marketing post

Followers | Median likes (marketing posts) | Marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
70k | 998 | 28 | 29% | +23% | 1.43% |
Evan Chi is a three-time founder whose headline names REGENESYS.io and the roles of chief executive and chief marketing officer. He climbs from #11 in our previous edition, the only returning creator to move up.
His 1.43% engagement rate is the fifth-best in the top 20, on 69,891 followers. A number opens none of his hooks, the lowest rate among the creators we hold writing data for.
"Identity is not what you decide once. It’s what you return to." His most liked post tagged marketing by our classifier: 4,829 likes, 4.8 times his median, the third-widest gap in the top 20. Read it
#7 · Daniel Grieder, 998 median likes per marketing post

Followers | Median likes (marketing posts) | Marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
127k | 998 | 10 | 29% | -14% | 0.78% |
Daniel Grieder is chief executive of Hugo Boss and the only creator in the top 20 based in Germany. New in this edition, he shares a median of 998 with Evan Chi, one rank below.
His 10 marketing posts are the minimum this ranking accepts. They earn 14% less than his overall median of 1,160, the steepest discount in the top 20, and his 35 posts in 12 months are the fewest here.
"The festive season is near. This means it is once again time for our traditional HUGO BOSS Holiday Song." His most liked marketing post of the year, a holiday song from the company's leadership team: 3,435 likes, 3.4 times his median. Read it
#6 · Nicolas Hieronimus, 1,855 median likes per marketing post

Followers | Median likes (marketing posts) | Marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
209k | 1,855 | 13 | 33% | +42% | 0.89% |
Nicolas Hieronimus is chief executive of L'Oréal and the only creator in the top 20 based in France. He moves from #5 in our previous edition to #6.
He posted 40 times in 12 months, and marketing is a third of that feed. Those 13 posts earn 42% more than his overall median of 1,306. His audience likes far more than it replies: about 48 likes per comment, second only to Ricardo Amorim.
"This year, L'Oréal opened a new chapter of the L’Oreal adventure" His most liked marketing post of the year, introducing the company's yearly holiday video: 4,856 likes, 2.6 times his median. Read it
#5 · Ricardo Amorim, 2,053 median likes per marketing post

Followers | Median likes (marketing posts) | Marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
3.1M | 2,053 | 14 | 3% | +370% | 0.07% |
Ricardo Amorim is an economist, entrepreneur and keynote speaker, and the only creator in the top 20 based in Brazil. New in this edition, he is the third-biggest account in the ranking, with 3.1 million followers.
Only 14 of his 447 posts are on marketing, 3% of his feed, yet they earn 370% more than his overall median of 437, the largest premium in the top 20. His audience rarely replies: a median of 24 comments and a 0.07% engagement rate, both the lowest here.
"O MOMENTO EM QUE O SONHO ACONTECE!" His most liked post tagged marketing by our classifier, in Portuguese, a shared baseball clip credited to the broadcasters: 8,037 likes and 49 comments. Read it
#4 · Alex Hormozi, 3,061 median likes per marketing post

Followers | Median likes (marketing posts) | Marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
1.1M | 3,061 | 24 | 4% | +30% | 0.28% |
Alex Hormozi founded Acquisition.com and co-founded Skool, and is new in this edition. He published 619 posts in 12 months, the most in the top 20, so his 24 marketing posts are 4% of his feed.
They earn 30% more than his overall median of 2,360, and his marketing median so far in 2026 is 2,501, on 10 posts. He ranks third on total marketing likes below. More in his data biography.
"I’ve lost money on over 9,000 ads I personally wrote." His most liked post tagged marketing by our classifier: 13,613 likes and 1,126 comments, about 4.4 times his median. A count of failures opens the post, before any lesson. Read it
#3 · Justin Wright, 4,940 median likes per marketing post

Followers | Median likes (marketing posts) | Marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
740k | 4,940 | 13 | 4% | +40% | 0.67% |
Justin Wright is chief executive of KnownLeaders and Polished Carbon and, by his headline, a former CIO of a $4B company with 26 years of leading teams. He enters at #3, the highest of the new names.
He published 337 posts in 12 months, 4% of them on marketing. Those 13 posts earn 40% more than his overall median of 3,527, and his median of 436 comments is the third-highest in the top 20. He ranks fourth on total marketing likes below.
His most liked post tagged marketing by our classifier carries no text caption in our dataset: 13,028 likes and 754 comments, 2.6 times his median. See it
#2 · Simon Sinek, 13,677 median likes per marketing post

Followers | Median likes (marketing posts) | Marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
9.1M | 13,677 | 13 | 5% | +309% | 0.15% |
Simon Sinek is the author of Start with Why and The Infinite Game and the founder of The Optimism Company. He holds #2, the same rank as in our previous edition, and with 9.1 million followers he is the biggest account in the ranking.
Marketing is 5% of his 249 posts, and those 13 posts earn 309% more than his overall median of 3,343, the second-largest premium in the top 20. They put him second on total marketing likes below.
His most liked post tagged marketing by our classifier carries no text caption in our dataset: 33,594 likes, the single biggest post on this page. See it
#1 · Adam Grant, 16,972 median likes per marketing post

Followers | Median likes (marketing posts) | Marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
5.6M | 16,972 | 16 | 19% | +43% | 0.30% |
Adam Grant, an organizational psychologist at Wharton, author of Think Again and host of the TED podcast Re:Thinking, is #1 in this ranking with 16,972 median likes per marketing post, about 414 times the typical marketing post we measured. He keeps the top spot from our previous edition.
His 16 marketing posts are 19% of his feed and earn 43% more than his overall median of 11,856. He draws the highest median comment count in the top 20 (490) and leads total marketing likes below, with 270,281.
Sixteen posts is a small sample, and they are short ones: 18 words on average, the shortest among the creators we hold writing data for.
His most liked post tagged marketing by our classifier carries no text caption in our dataset: 28,628 likes and 607 comments, 1.7 times his median. See it
Where do these cards come from? We computed every figure on this page from public posts with MagicPost's LinkedIn analytics: median engagement per theme, share of feed, theme premiums and trajectories, across 1,031 marketing creators and 43,704 marketing posts. It works on your profile too, including a side-by-side with anyone on this list.
Which marketing creators just missed the top 20?
Five names sit right behind the cut, all within 107 likes of number twenty:
Rank | Creator | Median likes (marketing) | Followers | Share of feed |
#21 | 736 | 713k | 23% | |
#22 | 679 | 137k | 15% | |
#23 | 678 | 294k | 17% | |
#24 | 649 | 213k | 14% | |
#25 | 636 | 86k | 5% |
Ben Francis, at #21, misses the cut by 7 likes and has the largest following of the five (713k). Tom Pestridge, at #24, has the most marketing posts of the five, 43.
Jordan Murphy, at #25, gives marketing only 5% of his feed and draws the most comments of the five, a median of 271. Tina Mueller, at #23, earns 32% more on marketing than her overall median; Katie A., at #22, earns 25% less.
Which LinkedIn marketing creators have the highest engagement rate?
Raw likes flatter the largest followings, so divide by reach: engagement rate on marketing posts, median likes divided by followers (20k followers and over). The order changes almost completely:
Creator | Followers | Engagement rate | Median likes (marketing) |
22k | 3.75% | 843 | |
24k | 3.34% | 796 | |
22k | 2.17% | 483 | |
34k | 1.61% | 549 | |
35k | 1.59% | 565 |
Two of the five make the top 20: Sanvi Khandelwal (#13) and Chad Janis (#16). All five hold between 22k and 35k followers; two are based in India, two in the United States and one in the United Arab Emirates.
Stefan Larsson, chief executive of PVH Corp. by his headline, gives marketing 48% of his feed, the highest share of the five.
Inside the top 20, engagement rate runs from 14.47% (Marcos Ruiz, whose 5,135 followers sit under this table's 20k mark) down to 0.07% (Ricardo Amorim). For how marketing compares with other subjects, see our study of LinkedIn engagement rate by topic.
Which marketing creators get the most total likes on LinkedIn?
One more cut counts the total likes on marketing posts over 12 months, where frequent posters gain ground:
Creator | Total likes on marketing (12 mo) | Marketing posts |
270,281 | 16 | |
168,934 | 13 | |
90,169 | 24 | |
85,987 | 13 | |
69,782 | 26 | |
60,318 | 99 | |
53,690 | 65 | |
53,651 | 46 |
Adam Grant leads with 270,281 likes on 16 posts, and Simon Sinek follows on 13: the top two of the median ranking also top the total. Shelley Zalis needs 99 posts to reach sixth, the most in this table.
Three names come from outside the top 20: Elfried Samba, Shelley Zalis and Andrew Tindall, on 26 to 99 posts each.
Which LinkedIn marketing creator gets the most comments per post?
This cut divides comments by likes. The record in our marketing pool belongs to Jitendra Sheth, a digital marketing architect by his headline, based in India: 224 median comments against 144 median likes, about 1.6 comments for every like.
The typical top-20 creator gets one comment for every 11 likes. Anthony Degli Obizzi Jr., a financial planner for attorneys, and Inès Vazquez, a brand builder for founders based in France, complete the podium at about 1.1 comments per like each (counting creators with 100+ median likes).
Are the top LinkedIn marketing creators full-time marketing voices?
Mostly not. Of the 1,031 creators who post about marketing consistently, 48 give it at least half their feed, and one of them reaches this top 20: Todd Kaplan, at 53%. Andy Pearson (40%) and Chad Janis (38%) come next.
At the other end, six creators give marketing 5% or less, Simon Sinek (#2) among them.
Here the occasional marketers earn the bigger premiums. The seven creators under 10% of feed all earn their overall median or more on marketing, give or take rounding, with a median premium of +40%. The thirteen at 10% or more have a median premium of +9%, and all three discounts in the top 20 are theirs.
Narrowed to marketing itself, the ranking brings in people who run or market a brand. By their headlines:
Brand executives: Nicolas Hieronimus, Daniel Grieder, Todd Kaplan, Andy Pearson
Founders of consumer brands: René van der Zel, Leticia Fenoglio, Chad Janis
Authors and speakers: Adam Grant, Simon Sinek, Dr. Chris Mullen, Jason Feifer
LinkedIn and content specialists: Sanvi Khandelwal, Marcos Ruiz
The top 20 spreads across eight countries: 13 creators in the United States, and one each in Argentina, Brazil, France, Germany, India, the Netherlands and the United Kingdom.
Country by country rankings: the United States, the UK, France, Germany, the Netherlands, Brazil, India, the full series.
And if showing up in these creators' comment sections is part of your plan, an engagement feed keeps it to a five-minute daily habit.
Where are the other LinkedIn marketing subjects?
This page covers marketing itself. Seven marketing subjects have a ranking of their own, built the same way on their own posts:
A creator can appear on several of these pages: each one counts only the posts on its own subject.
How we ranked the top LinkedIn marketing creators
All of this is MagicPost's own research. We went through 43,704 marketing posts from the last 12 months and ranked 1,031 creators by median likes on their marketing posts.
A marketing post here is one our classification files under the Marketing label or one of 13 marketing topics: copywriting, product marketing, growth, affiliate marketing, ABM, influencer marketing, brand management, email marketing, brand activation, market research, user acquisition, CRO and mobile marketing.
Posts on content marketing, personal branding, social media, SEO, paid ads, lead generation and demand generation are not counted here; they feed the rankings listed above.
Only creators with at least one post in the last 60 days are ranked, a rule new in this edition. The method:
Floors: at least 5,000 followers and 10 marketing posts in the window; deleted posts excluded.
Median rather than average: no single viral post can buy a place.
Marketing posts only: each post gets a topic from our own classification.
Marketing posts analyzed: the posts our dataset holds per creator, sometimes fewer than they published.
Per creator: share of feed, premium over their own median, marketing medians by year, engagement rate and comment ratio.
Ten of the top-20 medians rest on 15 marketing posts or fewer, so a few posts can move the ranks. Rankings refresh as the data does. No placement here was sponsored; every rank comes straight from the median.
Study them, then study yourself. With MagicPost you can analyze any marketing creator the way we just did (median engagement by theme, share of feed, premiums, trajectory) and benchmark your own profile against the pool. The data on this page is the product.
FAQ
Who is the top marketing creator on LinkedIn in 2026?
Adam Grant is #1 in MagicPost's 2026 ranking of 1,031 active LinkedIn marketing creators, with 16,972 median likes per marketing post over the last 12 months, about 414 times the typical marketing post we measured. Simon Sinek (13,677) and Justin Wright (4,940) follow.
How is this ranking calculated?
MagicPost ranks creators by median likes per marketing post over the last 12 months, among 1,031 creators with 5,000+ followers, 10+ marketing posts and a post in the last 60 days. Median, not average, so one viral post cannot buy a spot.
What counts as a marketing post in this ranking?
A post our topic classification files under Marketing or one of 13 marketing topics, such as copywriting, product marketing, growth and brand management. Content marketing, personal branding, social media, SEO, paid ads, lead generation and demand generation have their own rankings and are not counted here.
Do you need a big audience to rank among the top marketing creators on LinkedIn?
It helps at the very top: Simon Sinek (9.1M followers) and Adam Grant (5.6M) hold #2 and #1. Below them it matters less. Ricardo Amorim, with 3.1M, ranks fifth, and Marcos Ruiz makes #20 on 5,135 followers.
Does posting about marketing boost engagement on LinkedIn?
For most of this top 20, yes: 16 of the 20 creators earn more on marketing posts than their overall median, up to 370% more (Ricardo Amorim), while Daniel Grieder earns 14% less. The typical marketing post we measured earns 41 likes.
Who are the most efficient marketing creators on LinkedIn?
Sanvi Khandelwal is the most efficient creator in our marketing pool by engagement rate (median likes / followers, minimum 20k followers), at 3.75%, ahead of Chad Janis (3.34%), Stefan Larsson (2.17%), Kajal Soni (1.61%) and Lanzi Weideman (1.59%).
Are the top marketing voices full-time marketing creators?
Mostly not. Only 48 of the 1,031 eligible creators give marketing at least half their feed, and one of them, Todd Kaplan (53%), is in the top 20. The top two, Adam Grant and Simon Sinek, give it 19% and 5%.
Which countries lead marketing on LinkedIn?
In this ranking, the United States: 13 of the top 20 marketing creators are based there, with one each in Argentina, Brazil, France, Germany, India, the Netherlands and the United Kingdom. Country rankings are in our country series.









