Content marketing is the thing LinkedIn creators actually teach: how to write, how to hook, how to turn a feed into an audience. It is the biggest pool in this whole series. We count 117,430 content marketing posts in the last 12 months in our dataset alone. Almost all of them vanish. The typical content marketing post earns 33 likes.

So who actually moves the needle when they post about content itself? At MagicPost, we took the 1,727 creators in our dataset who post about content marketing consistently (at least 10 such posts in the last 12 months, minimum 5,000 followers) and ranked them by median likes on their content marketing posts alone. Not their overall fame: what happens, today, when they hit publish on this specific topic. Number twenty earns 24 times the typical content marketing post. Number one earns 127 times it.

Two numbers you will not find anywhere else sit in each profile below: the share of feed (is content marketing their life or a guest appearance?) and the vs-overall figure: whether their content marketing posts earn more or less than their own usual median. The headline finding is at the top: the creator who beats everyone here puts content marketing in just 3% of her feed.

The full board first, then the countdown: