Come usare la Chat in MagicPost
|The MagicPost Chat is an assistant you talk to in plain words: it writes, edits and schedules LinkedIn posts with you, plans a posting calendar, suggests ideas and hooks, turns a document or a transcript into post ideas, reviews how your posts perform, finds the outlier posts of a group of creators, and reviews your LinkedIn profile. The Chat is the Chat tab of New post, and every signed-in MagicPost account can open it. The Chat works on the Creator, Agency e Team plans, and free accounts and free trials get a limited number of messages. On the Growth plan, which does not include AI generation, the Chat message field is locked.
MagicPost presents the Chat on the LinkedIn AI assistant feature page. This article explains how to use the Chat, step by step.
How to start a conversation
In the MagicPost sidebar, click New post.
Click the Chat tab, next to Generator and Editor.
Type your request in the message field, or click one of the suggestions under it.
Send the message. The Chat answers in the conversation.
The MagicPost Chat suggestions fill in the start of a request for you:
Ask me questions: the Chat asks you questions before it writes. MagicPost marks it Recommended for writing a post.
Write a post and Find ideas: a post or post ideas on the topic you add.
Explore trends: posts that perform well on LinkedIn right now on a topic.
Analyze my posts: a review of how your latest posts performed.
Generate hooks: opening lines to choose from.
Create a carousel and Generate a visual: a carousel or a visual for your post.
What you can do with a post in the Chat
A post written by the MagicPost Chat appears inside the conversation, ready to edit. Click the text to edit the post yourself, or ask the Chat for changes in plain words ("shorter", "add a question at the end"). You can also ask for several posts in one request: the Chat shows them side by side.
Each change the MagicPost Chat makes to a post creates a new version. Once a post has at least two versions, a Versions button (a clock icon) appears above it: it lists Version 1, Version 2 and so on, and you pick an earlier version to restore it.
The MagicPost Chat can schedule a post at the date and time you give ("tomorrow at 9 a.m."), or open the scheduling panel when you don't give a time. The Chat can also cancel a scheduled post: the post goes back to your drafts, nothing is deleted. On request, it adds a poll (not possible on a post that has media) or a first comment to a post, or prepares a reshare of someone else's LinkedIn post with your comment on top.
How to get an analysis of a published post
In the message field of the MagicPost Chat, click the + button, then Add a post. Pick one of your published posts in My posts, or another creator's post in Inspirations.
Ask for an analysis, for example "analyze this post" or "why did it work?", and send the message.
Your message shows the attached post as a small card. For a post already published on LinkedIn, the MagicPost Chat answers with a performance card:
Performance: how many times the post did the author's usual at the time, the usual being the average of the 10 posts published closest to it. A chart shows the author's posts over the last 6 months, with this post highlighted and the usual as a dotted line. The card also gives the post's rank among the author's posts and the same level as on the Metrics page (Viral, Banger, Good or Flop). A post gets its level as soon as it has numbers, like on the Metrics page.
What the post is made of: four rows, Topic & angle, Hook, Visual (photo of the author, infographic, screenshot, text only and so on) and Length in words. Each row gives how many times the author's posts with the same trait usually do compared with the others. When too few posts share the trait, or almost all of them do, the row says there is nothing to compare.
Why it worked (or Why it stalled): what made the post work or not, read from these rows, the text of the post and its image.
Do it again (or Next time): a short checklist to tick for your next posts. On your own post at the Viral, Banger or Good level, Recycle this post puts the post back in the message field with a request for a new version.
Below, the MagicPost Chat adds notes on the writing of the post, line by line. On another creator's post, the notes are sorted into Ideas to reuse, To avoid and Explore further. Click Remember for my future posts (on your own post) or Remember for my posts (on another creator's post) under a note to add it to the Chat memory.
The performance part needs enough published posts from the same author to compare with: without them, the MagicPost Chat only gives the notes on the writing. For a post that is not published yet, such as a draft, the Chat gives its usual review of the writing, with no performance part.
How to analyze a few of your posts at once
Ask the MagicPost Chat about a few of your own published posts, for example "analyze my last 3 posts" or "analyze my 3 best posts", up to 5 posts. Your best posts are picked over the last 3 months, unless you give a period.
The MagicPost Chat answers with a card: a chart of your posts with these ones numbered, then one card per post with how many times it did your usual at the time, its rank among your posts, Why it worked (or Why it stalled) and Do it again (or Next time). The card ends with what the posts have in common. A post published less than 24 hours ago shows an hourglass instead of a multiple, because its numbers are still growing. Click a post card to open the post.
How to analyze another creator's hooks and reuse them
Ask the MagicPost Chat how a creator opens their posts, for example "look at the last ten posts by [creator name], which hook structures do they use and how can I apply them?". The creator needs published posts in the MagicPost catalogue. You can also ask about your own openings, for example "which hooks work for me?" or "look at my last 30 posts, what can I reuse?".
The MagicPost Chat answers with a card that makes the choice for you:
Hook to reuse: at most two of the creator's hooks, each one holding over at least three of their posts. The hook is taken apart line by line: what the line does, the creator's line, and Your version, the same line written from facts found in your own posts, with the post each fact comes from. What only you can provide, such as a photo or someone's words, shows as a dotted placeholder.
Hooks to skip: the creator's other hooks, one line each with how they did.
Rules from your own posts: what separates your openings that did better than your usual from those that did worse, shown with their first lines side by side.
Posts to write: post ideas with their first line already written. Write this post sends that first line to the Chat, which writes the post.
Already told and Left out, below your usual: subjects you already published in several posts, and openings that stay under your usual. They are kept out of the ideas.
Each post is compared with its author's usual at the time, the average of the 10 posts published closest to it. Another creator is measured on likes and comments, because their impressions are not public; your posts are measured on impressions. A post published less than 4 days ago is listed without a verdict, and a text posted twice counts once. The creator's latest posts, ranked, are folded at the bottom of the card. The analysis needs at least 15 published posts with numbers on each side, and comparing with your own posts needs a plan that includes LinkedIn statistics.
When you ask the MagicPost Chat to write a post on a subject you already published in several posts, it still writes the post: it opens on another side of the story, keeps the subject as one line, and tells you after the post, so you can ask it to open on that subject instead.
How to find the outlier posts of a group of creators
The MagicPost Chat can find the outlier posts of a group of creators, meaning posts that did much better than their author's usual. Describe the group in plain words, for example "career coaches with 80K+ followers, their outlier posts of the last 7 days" or "LinkedIn ghostwriters between 5K and 30K followers". You can add a follower range, a period in days (today included, 30 days by default), the language of their posts, and a bar such as "5x their usual" (2x by default, 1.5x at the lowest).
The MagicPost Chat also takes a list of names you paste, up to 60. Every name is accounted for: the creator gets a card, or a line with the reason in the folded N creators set aside list. The reasons are: not in the MagicPost catalogue, too few posts to know their usual engagement, no post in the period, nothing above the bar, a best post that is a job ad, or a follower count outside the range you asked.
The MagicPost Chat shows the creators as cards above its answer, the same cards as in Inspirations › Creators, with the criteria it applied above them. Each card gives the creator's followers, their usual engagement and up to 3 posts from the period with their multiple. Click a post to open it in full, or click See their posts to open Inspirations on that creator. The Chat shows 6 cards first, and Show more creators shows the rest. For a described group, the Chat shows up to 8 creators, or up to 20 when you ask for a number.
In the MagicPost Chat creator cards, a post's multiple is its reactions plus comments (comments count up to the number of reactions), divided by the author's median over their last 30 posts. This usual differs from the one in a post analysis. For a period of 31 days or less, the multiple is computed when you ask, so posts published today count. When no creator has a post above the bar, the Chat shows no card and tells you why.
How to plan a posting calendar in the Chat
The MagicPost Chat can plan a posting calendar with you. Ask in plain words, for example "plan 8 posts over March". The Chat shows a calendar of the month in the conversation, with dated slots: each slot has a time, an angle (what the post will say) and usually one of your labels. No post is written at this stage. Your other scheduled and published posts of those months also appear in the calendar.
In the MagicPost Chat calendar, the arrows next to the month switch between the months of the plan, and the top of the calendar reads Drag to move · Click to open. You can change the plan in three ways:
Move a post: drag its card to another day, before or after the post is written. A published post cannot be moved. Click Cancel in the Moved to notice to put the post back.
Edit a slot: click a slot that is not written yet. The window shows Angle, Label, Date and Time. Click Save, or Remove from plan to take the slot out of the plan. Click a post that is already written to open it.
Ask the Chat: in plain words, ask it to add, change or remove slots.
On a phone, and in the Chat panel opened with Send to chat, the MagicPost plan shows as a list by date instead of a calendar, and cards cannot be dragged. The list reads Tap a post to change its date.: tap a slot to open the same window and change its date there.
To write the posts of a MagicPost Chat plan:
Click Write N posts under the calendar, where N is the number of slots not written yet. You can also ask the Chat to write them.
Keep chatting. MagicPost writes the posts in the background, and the calendar fills in as each post is written.
MagicPost schedules each post on its date and time, with its label. Open in calendar opens your MagicPost calendar.
When a MagicPost Chat plan holds two posts or more, the posts written from it are scheduled pending your approval, unless you told the Chat they can go out without approval. A pending post does not publish. The calendar then shows Nothing goes out until you approve it. and an Approve all (N) button, which approves every written post of the plan that is still waiting.
Each post written from a MagicPost Chat plan uses one post credit. Only upcoming slots are written: a slot whose date has passed is skipped. MagicPost does not start writing in these cases:
Not enough credits: you don't have enough post credits for all the posts to write. MagicPost shows You don't have enough credits left to write these posts.
Weekly post limit: on a plan that has a weekly post limit, the posts would go past it. MagicPost shows You've reached your weekly post limit.
Nothing left to write: every post of the plan is already written or being written.
A post that MagicPost could not write or schedule shows Not written on its card. Click Re-run on the card, or Re-run (N) under the calendar, to try again.
MagicPost refuses to move a Chat plan post in these cases, and says why:
The day has already passed, or it is outside the months of the plan.
The post is already written and the move would schedule it on LinkedIn without the right conditions: you reached your post limit for that day, your LinkedIn account is not connected, or your plan or seat does not include scheduling. Scheduling is included in the Growth, Creator, Agency e Team plans.
The Chat is still writing an answer. MagicPost shows Wait for the reply to finish before changing the plan.
How to get post ideas from a document in the Chat
The MagicPost Chat can read a whole document and propose LinkedIn post ideas drawn from it: a call or podcast transcript, an interview, meeting notes, an article, a web page or a YouTube video. Give the document in one of three ways: attach it with Add a file, add its link with Add a URL, or paste the text into the message field. Then click the Come up with 6 post ideas suggestion next to the message field, or ask in plain words, for example "give me 6 post ideas from this transcript". Even a short text of a few hundred words can give ideas: MagicPost proposes fewer ideas when the document holds less material, and never fills the list.
MagicPost starts reading a link or a long pasted text as soon as you add it, before you send the message, so the ideas come faster. A YouTube video is read from its subtitles: a video without subtitles cannot be read. When a page cannot be read (empty, behind a login or a paywall), the message field shows This page couldn't be read. Paste its text into the message to get ideas from it.
The MagicPost Chat reads the document in full before it proposes ideas, and shows read in full on the result. A very long document is read in part, and the result shows read in part (document is very long). Each idea sits next to the passage of the document it comes from, quoted word for word under Document excerpt. When the document is a timed transcript, a timeline titled Where in the document the ideas come from shows where each passage falls in the call.
The MagicPost Chat chooses the point of view of each idea from your place in the document:
You speak in the document, for example a client interviewed by their agency, or a call you took part in: the ideas are written from your point of view, from what you said. What other speakers said is not presented as yours. In a transcript, the passages you said are marked You.
You host a podcast or an interview: the ideas are practical takeaways for your audience, and the guest is credited where the idea comes from them.
Someone else's content, such as an article, a blog post or a video you did not make: the ideas teach what the content says, without presenting it as your own story, and credit the source. Tell the Chat "this is my article" or "this is my video" when the content is yours.
When the MagicPost Chat cannot tell your place in the document, it asks you one short question before proposing ideas: which speaker you are (for example when a transcript only labels the speakers "Me" and "Them"), or whether the content is yours. Answer in the chat. MagicPost remembers the answer for that document, so the question does not come back. The ideas do not add scenes or anecdotes that the document does not contain, unless you ask for them.
To work with the ideas of a document in the MagicPost Chat:
Write one post: click Create post on an idea.
Write several posts: tick the ideas you want, then click Transform into posts (N), or Transform all (N) for every idea. The posts are written as drafts in a Posts written from your ideas table, where Open opens each post and Re-run retries a post that could not be written.
Remove or keep an idea: the menu of an idea offers Dismiss this idea and Pin this idea.
Change the ideas: ask the Chat in plain words, for example "more ideas on pricing" or "replace idea 3". The earlier version stays readable in the conversation, marked as replaced.
Date the posts: once posts are written, click Plan the posts in the calendar. The Chat suggests a date for each post, and nothing is dated until you confirm the dates.
A post written from a MagicPost Chat idea builds on its quoted passage and, by default, on other extracts of the document that relate to the idea. Under the idea, The post also draws on N of M extracts lists these extracts, each with a ticked box: untick an extract to keep it out of the post. With every extract unticked, the post only builds on the quoted passage. Once an idea has gone to writing, its extracts no longer change.
Each post written from a MagicPost Chat idea uses one post credit, and MagicPost checks before it starts that you have enough post credits for all the posts to write. Proposing ideas from a document does not write any post.
How to get a review of your LinkedIn profile
The MagicPost Chat can review a LinkedIn profile: your own, or another person's profile from its link. Ask in plain words, for example "review my LinkedIn profile", or paste a linkedin.com/in/ link and ask what to improve. You don't need to send screenshots: MagicPost reads the profile itself.
The MagicPost Chat shows the profile review as a card titled Your LinkedIn profile, or LinkedIn profile when it reviews someone else. The card contains:
The profile: photo, banner, headline, follower count, a View on LinkedIn link, and a one-sentence verdict.
The state of each section the Chat could judge: Profile picture, Banner, Headline, About section, Experience, Skills and Posting consistency. An icon marks each section as good, needing improvement or missing, with a short explanation.
Up to two rewrites: a Suggested headline and a Suggested About section opening, the first lines people see before "see more". Each rewrite has a Copy button and shows your current text under it.
Where to start: up to three changes to make first, the most important first.
The number of posts published in the last 90 days, with the median reactions and comments per post, when MagicPost has that post history.
The MagicPost Chat does not edit your LinkedIn profile. To use a suggested headline or About opening, click Copy and paste the text on LinkedIn yourself.
The MagicPost profile review has these limits:
People only: the Chat reviews member profiles (linkedin.com/in/ links). It cannot review a LinkedIn company page.
No LinkedIn account connected: MagicPost has no profile of yours to read, so the Chat asks for your profile link.
Other people's profiles: MagicPost limits how many profiles of other people the Chat can read per day. When the limit is reached, the Chat tells you to review another profile the next day. Reviewing your own profile stays available.
Unreadable profiles: when a profile is private, removed, or cannot be read at that moment, the Chat says so and suggests trying again later.
How to give the Chat a source or settings
In the message field, click the + button (Add).
Choose Use a template, Add a URL, Add a file or Add a post.
Write your request and send it. The Chat uses the source you added.
The + menu of the MagicPost Chat message field also opens Knowledge base and Post settings, where you choose the writing style and advanced options. The Add a file window lists the accepted file types and the maximum size. You can also switch writing style from the menu on the right, under the message field.
How to send a post to the Chat from another page
Open the menu of a post, for example in the Editor or in Inspirations.
Click Send to chat. The Chat opens in a panel on the right of the page, with the post attached to the message field.
Pick one of the suggestions for that post, such as Rewrite it, Suggest hooks or Change the angle, or write your own request. Nothing is sent until you send the message.
Each post you send to the MagicPost Chat opens its own conversation in the panel. Sending a post that is already in the panel again reopens its conversation instead of starting a new one. Once the panel holds two posts or more, a thumbnail of each post sits in a column on the left of the panel, the oldest at the top and the newest at the bottom: click a thumbnail to switch to that conversation, or click the empty + card at the bottom of the column to start a new conversation without a post. While the panel is open, the rest of the page is dimmed: click it to collapse the panel. While the Chat is writing an answer, the other conversations stay unavailable until the answer is finished.
Click Collapse at the top right of the panel to fold it away. The column of thumbnails stays on the right edge of the screen, with a spinner on a conversation that is still writing. Click the arrow at the top of the column, or a thumbnail, to open the panel again. Expand widens the panel to almost the whole screen, and Normal size brings it back to its usual width. Close closes the panel and all its conversations. To close a single conversation, hover its thumbnail and click the cross at its top right. If you send a post to the Chat from a panel such as Schedule, the Chat opens on top of it and that panel stays open behind. A conversation you already started stays in your recent conversations, under the Conversations button of the Chat tab.
On a phone, and from the New post page, Send to chat opens the Chat tab instead of the panel.
Conversations and memory
MagicPost saves each Chat conversation. The Conversations button at the top left of the Chat lists your recent conversations, with a search field and a New conversation button.
To change a message you sent to the MagicPost Chat, click Edit message under it. MagicPost keeps the earlier exchange, and the arrows next to your message switch between the versions.
The MagicPost Chat remembers what it learns about you from one conversation to the next. On the Knowledge base page, the Chat memories entry lists these items: click Edit or Delete to correct or remove one. The writing preferences the Chat learns are listed under Memory instructions in the Instructions window. See how to use the knowledge base.
When the MagicPost Chat remembers something from one of your messages, a Memory updated chip appears under its answer, a few moments after the answer. Click the chip to open Added to your memory: it lists what the Chat remembered, with an Edit and a Forget button on each item, and a Knowledge base link.
Limits of the Chat
Paid plans: the MagicPost Chat has no message limit on the Creator, Agency and Team plans.
Free accounts and free trials: MagicPost gives a set number of Chat messages in total, not per week, and the number depends on your country. MagicPost does not show a running count: when the free messages are used up, the message field locks and asks you to upgrade to a paid plan. The count starts again from zero when you activate a new 24-hour free trial. Messages sent while you had a paid subscription also count, so an account that goes back to free may have no free messages left.
Growth plan: the Chat message field is locked and shows AI generation isn't included in your plan. Upgrade to Creator to use the Chat. A team member whose seat does not include AI post generation cannot use the Chat either.
Older plans no longer sold: some have a weekly message limit instead. When it is reached, the message field shows Weekly message limit reached. It resets on Monday. The count resets every Monday at 00:00 UTC. On some of these plans, the weekly post limit also applies in the Chat: when it is reached, the Chat shows You've reached your weekly post limit. It resets on Monday. You can keep chatting and editing your drafts.
Post credits: each post the MagicPost Chat writes uses one post credit. Regenerating a post from its original brief and rewriting a LinkedIn post from its link also use one credit each. A post made word for word from your own text is free. With no post credits left, the Chat does not write the post, but you can keep chatting.
Visuals and carousels: those made in the Chat count toward the same limits as anywhere else in MagicPost. See how many visuals and carousels you can generate.
FAQ
Is the Chat still "coming soon" or behind a waiting list?
No. The MagicPost Chat is open to every signed-in account, and there is no waiting list to join. What you can do in it depends on your plan: see the limits above.
Why is the Chat message field locked?
The MagicPost Chat message field locks for one of three reasons: your plan or your seat does not include AI post generation, your free messages are used up, or you reached a weekly message limit. The message shown in the field tells you which one applies. The Growth plan does not include AI generation: upgrade to Creator to use the Chat, or write and schedule your posts yourself in the Editor.
Does the Chat publish my posts as soon as it plans a calendar?
No. A MagicPost Chat plan only holds dated slots with an angle: no post is written until you click Write N posts or ask the Chat to write them. When the plan holds two posts or more, the written posts then wait for your approval, unless you told the Chat they can go out without it.
Does planning a calendar in the Chat use post credits?
No. Planning, moving or editing slots in a MagicPost Chat plan uses no post credit. Each post written from the plan uses one post credit, and MagicPost checks before it starts that you have enough credits for all the posts to write.
Why does a creator I named have no card in the Chat?
A creator you named without a card is listed in the folded N creators set aside list under the MagicPost Chat creator cards, with the reason. When no creator at all has a card, the Chat gives these reasons in its answer instead. For example, the creator is not in the MagicPost catalogue, has too few posts to know their usual engagement, or had no post above the bar in the period.
Does the Chat present what other speakers said in a transcript as mine?
No. The MagicPost Chat only writes ideas in your voice from what you said in the document. When a transcript does not make clear which speaker you are, the Chat asks you before it proposes ideas.
Can the Chat review a LinkedIn company page?
No. The MagicPost Chat profile review only works on a person's LinkedIn profile, with a linkedin.com/in/ link. A company page link is refused.
Does the Chat update my LinkedIn profile?
No. The MagicPost Chat suggests a new headline and a new About opening, but it never changes your LinkedIn profile. Click Copy on a rewrite and paste it on LinkedIn yourself.
Does every message in the Chat use a post credit?
No. In MagicPost, only a post written by the Chat uses a post credit. Asking questions, getting ideas or reviewing your stats does not use post credits. On free accounts and free trials, the messages you send still count toward the free message limit.
Need help?
Reach out via the in-app support chat, or book a 30-minute onboarding call: https://cal.com/magicpost/book-a-call