
Naïlé Titah
Every "top LinkedIn creators in the UK" list ranks people by followers. Here is the problem with that: followers measure the past, not the present. The biggest account in this ranking has 1.2 million followers, more than anyone else on the list, and lands ninth.
So we ranked the UK differently. At MagicPost, we analyzed the 681 UK creators in our dataset (everyone with at least 5,000 followers and 30 posts in the last 12 months) and ranked them by median likes per post over the last 12 months: what actually happens, today, when they hit publish. For scale: the median UK creator in this pool earns 43 likes per post. Number twenty on this list earns 15 times that. Number one earns 65 times that.
Each entry shows the creator's data card (followers, engagement rate, favorite posting slot, themes, multi-year trajectory of their median likes), what stands out in their numbers, and their most liked post of the last 12 months.
The full board first, then the countdown:

#20 · Tom Pestridge, 666 median likes

Followers | Median likes | Median comments | Engagement rate | Posts (12 mo) | Words per post | Favorite slot |
194k | 666 | 161 | 0.34% | 186 | n/a | Monday, 1 PM |
Tom Pestridge runs a creator-business agency and writes daily on marketing, leadership and psychology. His Leadership posts earn a 1,049 median, more than double his Content Marketing content (404). His yearly median has risen from 455 in 2025 to 729 in 2026.
"I used to confuse hard with disrespectful. I don't anymore. Hard is part of building something real. Disrespect is something else." His most liked post of the year: 7,986 likes, 12 times his median. Read it
#19 · Jyothish Nair, 699 median likes

Followers | Median likes | Median comments | Engagement rate | Posts (12 mo) | Words per post | Favorite slot |
18k | 699 | 112 | 3.94% | 50 | n/a | Tuesday, 5 AM |
Jyothish Nair is a doctoral candidate and technical delivery manager writing about AI and the future of work. He has the second-smallest audience of this top 20, yet a 3.94% engagement rate, the second-highest of the ranking. His rarer Leadership posts (721 median) edge his core AI content (646). He posts earlier than anyone here, at 5 AM.
"Most people think AI is impressive because it can answer. But answering isn't agency. It's a reactive behaviour." His most liked post of the year: 1,006 likes. Read it
#18 · Charlie Hills, 714 median likes

Followers | Median likes | Median comments | Engagement rate | Posts (12 mo) | Words per post | Favorite slot |
233k | 714 | 324 | 0.31% | 494 | 242 | Sunday, 11 AM |
Charlie Hills teaches people to use AI, and is the most prolific account of this top 20: 494 posts in 12 months, the only creator here who posts most often on a Sunday (we profiled his approach in his data biography). His themes are tightly clustered, all near a 700 median, and his trajectory climbs steadily: 285 in 2024, 689 in 2025, 797 in 2026.
"Marketing? Just run some ads and get leads. It's about building trust which scale. Madhav Mistry and I have heard it all before." His most liked post of the year: 3,720 likes. Read it
#17 · Jordan Lee, 770 median likes

Followers | Median likes | Median comments | Engagement rate | Posts (12 mo) | Words per post | Favorite slot |
17k | 770 | 142 | 4.65% | 73 | 357 | Friday, 2 PM |
Jordan Lee writes about selling AI to businesses and has the smallest audience of this top 20, paired with the highest engagement rate of the entire ranking: 4.65%. His themes split sharply: Business Development posts earn a 903 median, Entrepreneurship just 149. He is the only creator here whose favorite slot is a Friday.
"Laid off after 5 years working 80 hour weeks for a company that sees me as just another number. That's what I saw as my future in corporate." His most liked post of the year: 1,326 likes. Read it
#16 · Anisha Jain, 785 median likes

Followers | Median likes | Median comments | Engagement rate | Posts (12 mo) | Words per post | Favorite slot |
181k | 785 | 174 | 0.43% | 205 | 118 | Wednesday, 9 AM |
Anisha Jain writes about how to write better with AI. Her AI posts lead her themes at a 899 median, ahead of Content Marketing (700) and Social Media (617). Her trajectory rises year on year: 452 in 2024, 585 in 2025, 814 in 2026.
"You don't shine alone. Share your light to brighten the world: When you give power to others, you gain strength too." Her most liked post of the year: 4,364 likes. Read it
#15 · Mati Staniszewski, 786 median likes

Followers | Median likes | Median comments | Engagement rate | Posts (12 mo) | Words per post | Favorite slot |
35k | 786 | 37 | 2.26% | 56 | 117 | Wednesday, 4 PM |
Mati Staniszewski is co-founder of ElevenLabs and writes almost exclusively about AI. His 2.26% engagement rate is among the best of this top 20, on one of its smallest audiences. He posts later in the day than most of this list.
"Alright, alright, alright. Matthew McConaughey joins ElevenLabs as both an investor and a user." His most liked post of the year: 9,027 likes, 11 times his median. Read it
#14 · Stuart Machin, 789 median likes

Followers | Median likes | Median comments | Engagement rate | Posts (12 mo) | Words per post | Favorite slot |
188k | 789 | 33 | 0.42% | 41 | 148 | Wednesday, 8 AM |
Stuart Machin is the chief executive of M&S. He posts the least of this top 20 after the very top entries, mostly about Retail (988 median likes) and Fashion (447). He also writes the longest hooks of this list, 30 words on average.
"'Am I getting older or is M&S getting cooler?' A question on the lips of many customers over the last few years as we've worked to improve our style perceptions." His most liked post of the year: 4,011 likes. Read it
#13 · Jesse Chan, 818 median likes

Followers | Median likes | Median comments | Engagement rate | Posts (12 mo) | Words per post | Favorite slot |
54k | 818 | 193 | 1.50% | 83 | 156 | Tuesday, 10 AM |
Jesse Chan helps founders build a personal brand, with a 1.50% engagement rate, among the best of this top 20. His Entrepreneurship posts earn a 1,035 median, ahead of his Social Media (940) and Coaching (791) content. His yearly median nearly doubled, from 514 in 2024 to 924 in 2025.
"Some days, I love my job. Some days, I question all my life choices. I'm sure you've been there too. That's normal." His most liked post of the year: 1,616 likes. Read it
#12 · James Ware, 839 median likes

Followers | Median likes | Median comments | Engagement rate | Posts (12 mo) | Words per post | Favorite slot |
34k | 839 | 151 | 2.48% | 141 | n/a | Tuesday, 1 PM |
James Ware is a flow-state performance coach who writes about Psychology, Personal Development and wellness. His 2.48% engagement rate is the highest of this top 20 among accounts that post this often. His Personal Development posts lead at a 999 median, ahead of his core Psychology content (816).
"Hot take: We should celebrate failure. Not in the sense of giving everyone participation trophies. That doesn't help anyone." His most liked post of the year: 5,466 likes. Read it
#11 · Dan Mian, 840 median likes

Followers | Median likes | Median comments | Engagement rate | Posts (12 mo) | Words per post | Favorite slot |
150k | 840 | 142 | 0.56% | 106 | 220 | Wednesday, 1 PM |
Dan Mian is a career coach and founder helping UK graduates land jobs. His themes split widely: Leadership posts earn a 1,897 median, nearly three times his core Career Development content (643). His yearly median has declined from 1,917 in 2025 to 598 in 2026.
"Some job offers are more dangerous than rejections. Taking the wrong job almost broke me. I was fresh out of university." His most liked post of the year: 14,044 likes, 17 times his median. Read it
#10 · Ben Francis MBE, 848 median likes

Followers | Median likes | Median comments | Engagement rate | Posts (12 mo) | Words per post | Favorite slot |
713k | 848 | 71 | 0.12% | 63 | 104 | Monday, 11 AM |
Ben Francis MBE is the CEO and founder of Gymshark, and the second-biggest audience of this top 20. His Leadership posts (818 median) edge his Brand Management content (732). His yearly median has declined from 1,956 in 2024 to 739 in 2026, even as his best post drew one of the largest counts on this page.
"It's been 4 years since I returned as Gymshark's CEO. Here's what i've learnt... Bet on yourself." His most liked post of the year: 14,190 likes, 17 times his median. Read it
#9 · Chris Donnelly, 1,029 median likes

Followers | Median likes | Median comments | Engagement rate | Posts (12 mo) | Words per post | Favorite slot |
1.2M | 1,029 | 445 | 0.08% | 401 | 404 | Thursday, 1 PM |
Chris Donnelly, co-founder of Searchable.com, is the biggest account in the UK: 1.2 million followers (we analyzed his style in detail in his data biography). That is the headline finding of this ranking: by median likes he sits ninth, with a 0.08% engagement rate, the lowest of the top 20. His Entrepreneurship posts earn a 1,420 median, double his Marketing content (677), and his yearly median has slid from 2,504 in 2024 to 817 in 2026.
"Uncomfortable truth most don't want to hear: Having an idea isn't what makes you special. Executing the idea is." His most liked post of the year: 8,516 likes. Read it
#8 · Elfried Samba, 1,032 median likes

Followers | Median likes | Median comments | Engagement rate | Posts (12 mo) | Words per post | Favorite slot |
416k | 1,032 | 110 | 0.25% | 346 | n/a | Monday, 8 AM |
Elfried Samba co-founded Butterfly Effect and was previously Gymshark's global head of social. His themes split sharply: Leadership posts earn a 2,406 median, against just 122 for his Content Marketing content. His yearly median has declined from 2,071 in 2025 to 717 in 2026.
"Being easy to work with is an underrated skill. Not nice. Not a pushover. Just... efficient. Collaborative. Useful." His most liked post of the year: 17,862 likes, 17 times his median. Read it
#7 · Katie A., 1,243 median likes

Followers | Median likes | Median comments | Engagement rate | Posts (12 mo) | Words per post | Favorite slot |
132k | 1,243 | 343 | 0.94% | 189 | 426 | Thursday, 8 AM |
Katie A. is the founder of fashion brand Club Peppermint. She writes the longest posts of this top 20, mostly about Entrepreneurship (1,600 median likes). Her yearly median has declined from 2,025 in 2024 to 875 in 2026.
"I used to be SO embarrassed to ADMIT this... I even LIED about it sometimes. What I've STRUGGLED with the most in my business!!!" Her most liked post of the year: 4,146 likes. Read it
#6 · Cristina Grancea, 1,316 median likes

Followers | Median likes | Median comments | Engagement rate | Posts (12 mo) | Words per post | Favorite slot |
61k | 1,316 | 387 | 2.15% | 114 | 242 | Thursday, 2 PM |
Cristina Grancea built a home-care franchise and now coaches others to do the same. Her 2.15% engagement rate is one of the best of this top 20, on a sub-100k audience. Her Coaching posts earn a 1,529 median, ahead of her core Leadership content (1,351).
"Everyone on my team now is smarter than me. And I regret not doing this sooner. For too long, I thought I had to know it all." Her most liked post of the year: 13,011 likes, 10 times her median. Read it
#5 · Ken Cheng, 1,468 median likes

Followers | Median likes | Median comments | Engagement rate | Posts (12 mo) | Words per post | Favorite slot |
218k | 1,468 | 79 | 0.67% | 128 | 148 | Monday, 10 AM |
Ken Cheng writes about leadership, psychology and management. His trajectory is the steepest climb of this top 20: 11 median likes in 2021, 430 in 2024, 1,934 in 2025. His Management posts lead his themes at a 2,501 median.
"I only ask one question in job interviews. 'Would you still work for me if I were a worm?' If they say yes, I make them prove it." His most liked post of the year: 6,463 likes. Read it
#4 · Lara Acosta, 1,475 median likes

Followers | Median likes | Median comments | Engagement rate | Posts (12 mo) | Words per post | Favorite slot |
334k | 1,475 | 788 | 0.44% | 205 | 163 | Tuesday, 12 PM |
Lara Acosta teaches personal branding and is one of the most established LinkedIn-native creators in the UK (we profiled her approach in her data biography). Her Entrepreneurship posts earn a 1,666 median, ahead of her Content Marketing content (1,266). Her trajectory climbed for years, from 296 in 2022 to 1,594 in 2025. She holds the second-highest comment count of this top 20.
"pov: you become the first millionaire in your family. i never thought I'd get to write this post. not long ago i was yet another unemployed student." Her most liked post of the year: 4,376 likes, with 1,391 comments. Read it
#3 · Zander Whitehurst, 1,523 median likes

Followers | Median likes | Median comments | Engagement rate | Posts (12 mo) | Words per post | Favorite slot |
364k | 1,523 | 48 | 0.42% | 154 | 42 | Tuesday, 11 AM |
Zander Whitehurst is the founder and CEO of design school Memorisely. He writes the shortest posts of this top 20 by a wide margin, about UI, UX and design, all clustered near a 1,500 median. He also has the second-lowest comment count of this list: his audience likes more than it debates.
"Design is the only profession where everyone in the company thinks they are a designer. Why? Because design is visual." His most liked post of the year: 10,358 likes. Read it
#2 · Eric Partaker, 1,846 median likes

Followers | Median likes | Median comments | Engagement rate | Posts (12 mo) | Words per post | Favorite slot |
1.2M | 1,846 | 423 | 0.15% | 487 | 336 | Tuesday, 1 PM |
Eric Partaker is a CEO coach and bestselling author, with an audience as large as Donnelly's yet a far higher median. His Leadership and Management posts earn near-identical medians (1,920 and 1,893), while his rarer Entrepreneurship content trails at 346. His yearly median has declined from 2,943 in 2024 to 1,453 in 2026; 56% of his hooks carry a number.
"Some KPIs take years to reveal their true impact. When we talk about leaving a legacy, we often focus on the numbers. But there's something even more enduring: How you make people feel." His most liked post of the year: 13,662 likes. Read it
#1 · Rob Dance, 2,804 median likes

Followers | Median likes | Median comments | Engagement rate | Posts (12 mo) | Words per post | Favorite slot |
373k | 2,804 | 741 | 0.75% | 242 | 145 | Monday, 1 PM |
Rob Dance, CEO and founder of ROCK, tops the UK with 2,804 median likes per post, 65 times the national median. His Leadership posts lead his themes at a 3,004 median. His numbers have held high and steady, a yearly median of 3,195 in 2024 and 3,197 in 2025, easing to 2,470 in 2026. He also holds the highest median comment count of this top 20: 741.
"Insecure people see someone winning and feel threatened. But confident leaders? They see someone winning and get curious." His most liked post of the year: 10,479 likes. Read it
Where do these cards come from? Every figure on this page runs on MagicPost's LinkedIn analytics: median engagement, engagement rates, themes, trajectories and favorite slots, across 681 UK creators. It works on your profile too, including a side-by-side with anyone on this list.
The efficiency champions (pound for pound)
Raw likes favor big audiences, so here is the other cut: engagement rate, median likes per post divided by followers (minimum 20k followers). The list changes completely:
Creator | Followers | Engagement rate | Median likes |
34k | 2.48% | 839 | |
35k | 2.26% | 786 | |
61k | 2.15% | 1,316 | |
39k | 1.62% | 628 | |
54k | 1.50% | 818 |
A flow-state coach (James Ware, #12 above) out-converts every household-name CEO on this page. For comparison, the top 20 ranges from 4.65% (Jordan Lee) down to 0.08% (Chris Donnelly), a fifty-eightfold spread: the most engaged audiences in the UK belong to mid-sized accounts, not famous ones.
The conversation champion
One more cut nobody publishes: the ratio of comments to likes. The UK record belongs to George Stock: 618 median comments against 202 median likes, more than three comments per like, when the platform norm is one comment per ten likes. It is the most conversational feed of the 681 we measured.
Where are the "LinkedIn creators"?
The UK inverts the usual story. In France, the top tier is almost entirely journalists, CEOs and athletes, and the people who teach content on the platform are nearly absent. Here they are everywhere: Eric Partaker at #2, Zander Whitehurst at #3, Lara Acosta at #4, Chris Donnelly at #9, Charlie Hills at #18, plus more across the list. The UK top 20 is roughly half LinkedIn-native creators competing head to head with CEOs and household names.
That makes the natives a study worth its own series. We profiled several of them, data biography by data biography, in our creators series: Chris Donnelly, Lara Acosta, Charlie Hills and Matt Barker.
One timing note while you are here: only one of these twenty creators posts on a weekend (Charlie Hills, Sunday), and none post in the evening. They cluster in the working day, mostly Monday to Wednesday around lunchtime, the same window the UK timing data points to for normal accounts. And if part of your plan is showing up in these creators' comments, an engagement feed makes that a daily five-minute habit.
Study them, then study yourself. With MagicPost you can analyze any UK creator the way we just did (median engagement, engagement rate, themes, trajectory, slots) and benchmark your own profile against the country. The data on this page is the product.
Where this data comes from
Everything in this article is MagicPost's own research, not a copied list. MagicPost analyzed the last 12 months of posts of 681 UK creators (minimum 5,000 followers and 30 posts, deleted posts excluded), ranked them by median likes per post, and computed per-creator themes, yearly trajectories, writing fingerprints, engagement rates (median likes / followers) and conversation ratios. Rankings refresh as the data does; figures dated June 2026. No one paid to be on this list, and no one can: it is arithmetic.
Perguntas Frequentes
Who is the top LinkedIn creator in the UK in 2026?
By real impact (median likes per post over the last 12 months), Rob Dance: 2,804 median likes across 373k followers. By raw audience size, Chris Donnelly (1.2M followers), who ranks ninth by impact.
How is this ranking calculated?
Median likes per post over the last 12 months, among the 681 UK creators MagicPost analyzes with at least 5,000 followers and 30 recent posts. Median, not average, so one viral post cannot buy a spot.
Why is the biggest UK account not number one?
Because followers measure accumulated audience, not current engagement. Chris Donnelly has the largest following here, but his engagement rate is 0.08% (median likes divided by followers); the top of this list runs far higher.
Who are the most efficient UK creators?
By engagement rate (median likes / followers, minimum 20k followers): James Ware (2.48%), Mati Staniszewski (2.26%) and Cristina Grancea (2.15%), all mid-sized accounts that out-convert the celebrities.
Are there any "LinkedIn creators" in the UK top 20?
Plenty, unlike most countries. Eric Partaker (#2), Zander Whitehurst (#3), Lara Acosta (#4), Chris Donnelly (#9) and Charlie Hills (#18) are all LinkedIn-native creators, competing directly with CEOs and household names.
What is the best time to post on LinkedIn in the UK?
For most accounts, weekday lunchtimes (the full UK timing data). This top 20 clusters in the same window: only one of them posts on a weekend, and none post in the evening.
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