Where are the "LinkedIn creators"?

Notice who dominates this top 20: executive advisors, coaches, founders, a finance leader, a product manager. Many of them treat LinkedIn as a channel for an underlying business rather than as the business itself. The LinkedIn-native creators (the people who teach content, copywriting and growth on the platform) are present but rarely at the very top; Tobi Oluwole, at #3, is the clearest crossover.

That does not make the native creators less interesting, it makes them a different study: they win on consistency, conversation engineering and selling, not always on raw reach. We profiled them, data biography by data biography, in our creators series, including Tobi Oluwole.

One timing note while you are here: every one of these twenty creators posts on a weekday, almost all of them in the morning, in line with what works for normal accounts (mornings, weekdays). The difference is volume and audience, not the clock. And if part of your plan is showing up in these creators' comments, an engagement feed makes that a daily five-minute habit.

Study them, then study yourself. With MagicPost you can analyze any Canadian creator the way we just did (median engagement, engagement rate, themes, trajectory, slots) and benchmark your own profile against the country. The data on this page is the product.