The residents and the tourists

Of the 239 creators who post career development consistently, only 28 dedicate more than half their feed to it. This top 20 splits the same way: there are almost no residents at the top. Melissa Grabiner (50% of her feed) is the most dedicated name in the ranking, with Dan Mian (32%), Thomas Tsangaras (22%) and Jahnavi Shah (23%) the only others above a fifth. The rest are tourists: Dora Vanourek (3%), Gary Vaynerchuk (2%), Will McTighe (4%) and Véronique Barrot (5%) all build their feeds around something else.

The data behind that tourist premium is consistent: an audience that did not sign up for career advice still rewards a clear, honest career post, while full-time career feeds compete with themselves. Will McTighe (+86%), Jean Kang (+85%) and Dora Vanourek (+79%) carry the three biggest premiums of the ranking, and all three keep career development under a sixth of their output. If you write about careers occasionally, you are playing the easier game.

Two related studies while you are here: who dominates LinkedIn country by country (United States, Canada, the full series), and the creators who define every other theme on the platform. And if your plan includes showing up in these creators' comments, an engagement feed makes that a daily five-minute habit.

Study them, then study yourself. With MagicPost you can analyze any career development creator the way we just did (median engagement by theme, share of feed, premiums, trajectory) and benchmark your own profile. The data on this page is the product.