Posting Best Practices
Margot Daugieras
Last updated: Jun 3, 2024
Are you tired of creating generic LinkedIn content that fails to grab your audience's attention? Would you like to discover the magical recipe that will make your audience pause mid-scroll and pay attention to your post?
Ready to break free from flat, boring posts and start crafting content that will drive engagement and visibility? Then you should read this article. We have researched and compiled five templates that you can use to create a unique voice on the platform.
TL;DR: Use this 5 LinkedIn post templates—narrative, listicle, personal reflection, rant, and analysis—to boost engagement, drive visibility, and create captivating content that stands out.
Why do you need to use a LinkedIn post template?
Using a LinkedIn post template can help you in many ways, depending on your needs:
Ensure that your message is clear, professional, and effectively communicates your intended message to your professional network.
Serve as a guide, providing an efficient structure that you can customize to fit your specific content while maintaining a polished presentation.
They can also save precious time by offering a framework that you can quickly adapt for various types of posts, whether you're sharing updates, articles, or announcements.
Overall, templates can streamline the process of creating engaging and impactful content on LinkedIn, especially when you are short on time. Useful, right?
5 templates to use :
Now, the moment you’ve been waiting for.
Let’s review the 5 best templates that work EVERY TIME.
Narrative approach
Stories have this magical ability to grab us and never let go! They tug at our heartstrings, making messages not just informative, but downright captivating. That's why weaving stories into your LinkedIn posts is like adding rocket fuel to your engagement levels.
From sharing your own hilarious mishaps to celebrating big wins and even showcasing rave reviews from clients, the storytelling possibilities are endless.
And guess what? Some of the hottest LinkedIn posts out there? Yep, you guessed it— they're all about those juicy, can't-put-it-down stories.
The narrative approach template step-by-step:
The hook: Start with a personal anecdote to grab your reader’s attention.
Connect: Share your emotions to connect deeply.
The turning point: Highlight the turning point that changed everything.
The outcome: Describe the outcome to show the impact.
Reflection: Reflect on lessons learned for added depth.
Encouragement: Offer actionable advice or encouragement.
Engagement: Wrap up with an engaging question to spark conversation.
Listicle template
The listicle template is one of the best types of content you can craft on LinkedIn: short, snappy, and bursting with wisdom!
The best part? LinkedIn users love them! They are hungry for quick tips, hacks, and game-changing strategies. Serve up your insights in a neat, list-style package, and watch your engagement skyrocket!
So, whether it's a countdown of the top ten hacks, a step-by-step guide, or a treasure trove of resources, pick your listicle flavor and get ready to dazzle your audience!
Here's an example of the listicle template from Luke Matthews:
The listicle template step-by-step:
Grab attention with a catchy title.
Kick off with a captivating introduction to hook your readers.
Dive into your list with punchy bullet points.
Wrap it up with a strong conclusion and highlight key takeaways.
Don't forget a call to action to engage your audience and encourage discussion.
While plain text works fine, consider jazzing up your listicles with carousels for even greater visibility and performance—after all, carousels get 5x more clicks!
With the power of listicles, you'll become the go-to source for industry insights, building a loyal community of dedicated readers along the way.
Personal reflection
Did you know your LinkedIn page can reflect your personal reflection as a mini-blog hub?
Forget lengthy articles; compact blogs under 500 words can be your voice on any topic. Worried about word limits? Break it down into bite-sized posts or craft a series for anticipation!
Your personal reflection recipe:
Dish out your perspective.
Address opposing views.
Spice it up with stories.
Serve 3-5 tips.
Finish with a call to action.
Previously covered the topic? Redirect them to your post and spark a conversation! Drive traffic and build trust with your audience.
The rant template
Ready to shake things up and get people talking? Embrace the rant template!
It flips norms, challenges perspectives, and ignites reflection, pushing boundaries along the way. But tread lightly! Approach with sensitivity and respect diverse opinions to foster constructive dialogue.
Ready to craft compelling, controversial content on LinkedIn that sparks lively discussions? Let's dive in and make some waves!
The rant template step-by-step:
Kick off with the prevailing idea: Let's dive into what everyone's been saying.
Shake things up with your fresh take: Ready to rock the boat with your bold perspective?
Back it up with reasons: Let's break down the 'why' behind your stance with solid evidence.
Offer up an alternative: How about we flip the script and explore a different path?
Get everyone in on the action: Let's hear what you all have to say! Your thoughts matter.
Time to join the conversation: Share your insights and let's spark some lively discussion!
Analysis template
Looking to captivate number enthusiasts?
Use an analytics-based template to drive top-notch engagement on LinkedIn. Numbers aren't just attention-grabbers; they also ignite thought-provoking discussions.
However, accuracy is paramount to avoid any repercussions from misrepresenting data. If this seems like a template you’d enjoy, we suggest contrasting big figures with smaller ones for a shocking effect.
Here’s what an Analysis template look like step by step with an example :
Open with a brief intro that prepares the mind of the audience.
"Did you know that the global e-commerce market is projected to reach $6.5 trillion by 2023?"
Insert your big data number, possibly one that highlights a key trend.
"According to Statista, the e-commerce market witnessed a 27.6% growth in 2020 alone, fueled by the shift to online shopping amidst the pandemic."
Contrast the big number with a smaller and specific data point.
"However, only 22% of small businesses have a fully integrated e-commerce strategy, as reported by Digital Commerce 360."
Present your analysis and insights based on the data presented. Explain what they reveal and their implications.
"These numbers highlight the immense potential of e-commerce but also underscore the challenges faced by small businesses in capitalizing on this opportunity.
Businesses must adapt and invest in robust e-commerce strategies to thrive in the digital marketplace."
End with a CTA that encourages readers to respond to the data by sharing their takes.
"What are your thoughts on the future of e-commerce and its impact on small businesses?
Share your insights in the comments below, and let's discuss strategies for success in the digital age."
How to create your own LinkedIn post templates ?
To create a template that suits your style, follow these three steps:
1. Find your style
Start by creating LinkedIn posts in a way that feels natural to you. Experiment as much as possible. Utilize tools like MagicPost to generate various posts and identify which styles resonate with you. Reuse the styles that you found effective and enjoyable.
2. Review your results
Pay close attention to the performance of your posts. Analyze which posts generate the most engagement and try to identify patterns in what works best for your audience. This will help you develop your own "magic formula" for successful posts.
3. Iterate and improve constantly
Whenever a post performs well, save it in the “Template” feature of MagicPost. This allows you to easily replicate successful posts with the same style and winning formula. Continuously refine your approach based on feedback and performance data to keep improving your templates.
By following these steps, you'll be able to create LinkedIn post templates that not only reflect your unique style but also drive significant engagement. Utilizing various tools and methods to streamline your strategy can save you time while maximizing the impact of your posts.
So dive in and start crafting posts that captivate your audience!
