Posting Best Practices
Yasmina Akni Ebourki
Last updated: Aug 26, 2024
If you’re not actively posting on LinkedIn, you might be missing valuable opportunities to connect and grow.
Whether you run a business or work as a freelancer, maintaining an active presence on LinkedIn is essential.
When you dive into the platform, you’ll encounter a wide range of content: from in-depth articles and brief updates to personal stories and professional insights.
To stand out, focus on sharing valuable content that reflects your unique voice.
Let’s break down the fundamental rules for creating impactful LinkedIn posts by examining what makes certain content resonate and succeed.
TLDR; To maximize your impact on LinkedIn, it’s important to experiment with different formats like inspirational posts, carousels, client success stories, personal insights, tips, polls, and industry news to find what resonates with your audience.
How to Write Good LinkedIn Posts?
The first thing you need to know is that writing without purpose won’t have much impact.
To reach a wider audience, start by clearly defining your message and communicating it in a straightforward and engaging manner.
Also, avoid overcomplicating your posts. Stick to one idea per post to keep your message focused and easy to understand.
This approach will help you ensure that your audience can quickly grasp and engage with your content.
Finally, write as if you're speaking directly to someone. Forget the formalities and aim for a natural, conversational tone. This will make your posts more relatable and engaging.
How to structure and write your posts
The best content creators on LinkedIn are those who master and start their post with a good hook.
But what exactly is a hook?
A hook is the first sentence that grabs the reader's attention in the first few seconds.
Think about your own experience—when you’re scrolling through your feed, countless posts pop up, but you don’t stop to read all of them, right? You focus on the ones that catch your attention immediately. That’s what a good hook does.
Next, focus on your content: keep your sentences short, clear, and concise.
As you might have noticed, lengthy text blocks often go unread.
Remember, your post isn’t an article or a press release. Instead, be creative, use white space, and speak to your reader as if you’re having a one-on-one conversation, not addressing a large audience.
Finally, finish your text with a CTA: A call to action by telling your readers what to do next.
Rather than ending your post without direction, include a call to action. Whether you ask them to follow you, comment, or share your post, the clearer you are about what you want, the better your results will be.
Now that you’re familiar with the basics, and you know how a good post is structured let’s dive into some standout LinkedIn posts.
The following examples will inspire you and help you create impactful content for your feed that will create more impact.
Inspiration Posts
The first type of content to explore is motivational and inspirational posts.
These are timeless and always resonate emotionally, no matter when or who reads them.
You can tailor these to your niche by sharing a quote that inspired you from a leader or mentor you admire.
Avoid being too general; instead, be authentic. The message should genuinely reflect your personal experience and perspective.
Carousel posts
The second type that are very engaging are carousel posts. Although initially they gained popularity on Instagram, they’re now highly used on LinkedIn.
Carousels are a great way to transform your text and visuals more interactive and enjoyable.
They are incredibly versatile, allowing you to tailor them to your niche or industry.
Plus, you don’t need to be a designer or use Canva—LinkedIn now offers built-in carousel creation tools.
Success story from clients
Once again, emotion drives engagement. Share a success story highlighting how you’ve helped your clients achieve their goals.
Focus on the client’s journey and conclude with how your services or products solved their problem.
By putting the spotlight on your clients, you demonstrate the real-world value of your services or products.
This approach not only showcases your expertise but also builds credibility, all while avoiding a salesy tone.
Let your client’s success story speak for itself and resonate with your audience.
Personal stories
If you haven’t noticed yet, many people blend their personal and professional lives on LinkedIn, and there's a good reason why—it works.
Sharing personal stories and connecting them to your professional journey helps your audience see you as more than just a company or product.
It humanizes what you offer and builds trust.
While it’s important to keep it professional, don’t be afraid to let your personality shine through. Just remember, LinkedIn isn’t a personal diary, so keep your stories relevant and concise.
Tips and best practices in your field
Educational content is king once again.
People follow you not just for who you are, but for what you offer.
So, focus on delivering valuable insights to your audience. One effective way to do this is by sharing tips and best practices relevant to your field.
Consider showcasing before-and-after examples or sharing proven strategies. This approach not only educates but also positions you as a knowledgeable resource in your industry.
Interactive Polls and questions
If you want to spark conversations, interactive polls and questions are a must.
LinkedIn now allows you to create polls on various topics. Whether you have a large following or not, it’s a great way to start a dialogue and engage your audience.
Use polls to gather opinions, ask for feedback, or simply encourage discussion. This not only boosts engagement but also helps you understand what your audience is interested in.
Celebrating Achievements
Sharing milestones is key to engaging your LinkedIn audience. While we've discussed sharing lessons learned and transforming challenges into content, celebrating your successes is equally important.
Whether you've landed a new job, received a promotion, or reached a significant goal, don’t hesitate to share it. Talk about your achievement, how you got there, and make it personal and authentic.
Posts about achievements often generate a lot of reactions, which helps increase visibility in the feed and reach a broader audience.
Industry News and Insights
Another effective type of post is sharing industry news and insights.
These posts establish you as a go-to source for relevant information and keep your audience informed about the latest trends and developments in your field.
Therefore, you need to stay updated with the latest industry news and be among the first to share it on your LinkedIn profile.
Additionally, LinkedIn's collaboration sections often feature articles that spark discussions—use these as inspiration to create your own content.
By consistently sharing valuable industry updates, you position yourself as a knowledgeable and engaged creator.
Explanation video posts
Explanation videos have become popular on LinkedIn, and you shouldn’t miss out. Just like Instagram Reels, LinkedIn now supports similar video formats.
Create short, clear, and concise videos that explain complex ideas or processes. These dynamic videos are often more engaging and can reach a wider audience, making a stronger impact.
Behind the scenes content
If you're looking for fresh ideas, consider sharing behind-the-scenes content. It’s a common approach, yet many overlook it.
You don’t need to wait until your product is perfect. Start by showing how you work or the tools you use.
Sharing these insights helps humanize your brand and connect with your audience on a personal level.
Why LinkedIn is Important for Professionals?
Imagine LinkedIn as the VIP lounge of the social media world, where the key players and decision-makers hang out.
Having a LinkedIn account and building a strong personal brand isn’t just a nice-to-have anymore; it’s essential in many industries.
Think of it as your professional showcase—a place where you can highlight your skills, share your achievements, and make your mark.
It’s the social network dedicated to professionals, so having a standout profile can set you apart from the competition.
