7 Tips for Crafting Effective Posts

Tip #1 : Use Eye-Catching Hook

Your hook is the first thing viewers will read, so it will determine whether they will continue reading. It is one of the most important parts of the post and will significantly drive engagement.

As a result, we advise devoting a lot of your writing time to deciding the right hook that will resonate with your audience. A strong hook can be a question, a provocative statement, or even a surprising statistic.

Tip #2 : Leverage Visual Content

Images are eye-catching and we are visual creatures. Incorporating images, LinkedIn carousels, videos, or infographics into your posts can significantly boost engagement. Visual content breaks up text, making your post more appealing and easier to consume.

Use high-quality visuals that are directly linked to your content. Consider synthesizing the information in your post into an appealing infographic, for example, to enhance visual engagement and clarity.

Tip #3 : Engage with Storytelling

Storytelling is a powerful way to connect with your audience on a deeper, personal level. Share anecdotes, experiences, or case studies that illustrate your points. Here are a couple proven frameworks you can build your posts around:

The STAR Method (Situation, Task, Action, Result)

• Situation: Describe the context.

• Task: Explain the challenge.

• Action: Detail the steps you took.

• Result: Share the outcome and what you learned.

Example: "In 2015, I was tasked with revamping our company's outdated website (Situation). The goal was to increase user engagement by 30% (Task). I led a team to redesign the layout and improve navigation (Action). As a result, our engagement metrics doubled within six months (Result)."

The Hero’s Journey

• Ordinary World: Set the scene.

• Call to Adventure: Introduce the challenge.

• Meeting the Mentor: Share advice received.

• Overcoming the Challenge: Describe the struggle.

• Transformation: Explain the change or outcome.

• Return with the Elixir: Conclude with the lesson learned.

Example: "In my early career (Ordinary World), I was hesitant to take on leadership roles (Call to Adventure). A mentor encouraged me to step up (Meeting the Mentor). Despite initial setbacks (Overcoming the Challenge), I grew into a confident leader (Transformation). Now, I mentor others to embrace leadership opportunities (Return with the Elixir)."

Tip #4 : Call to Action

A strong CTA encourages your audience to take action. Whether it's downloading a resource, visiting your website, or starting a conversation, a clear CTA guides your readers towards the desired outcome. Experiment with different CTAs to see what works best for your audience.

• Create FOMO (Fear of Missing Out): Mentioning limited availability or exclusive offers can encourage immediate action. Alternatively, you could mention people who have already taken advantage of your offer. This will make others feel like they're missing out.

• Offer Value: Provide something of value in exchange for a desired action, such as a free guide or template. If it’s free and offers valuable content, people will love it!

• Keep it Simple: Avoid overly complex CTAs. A clear and concise call to action is more effective. No fluff, just value.

Some strong CTA's we recommend:

• “Download my eBook now”

• “Join the webinar waitlist here”

• “For more insights, access our newsletter here”

• “Access the free toolkit here"

• "Sign up for our course today"

• "Get started with a free trial"

• "Download the free guide to learn more"

• "Tag a friend who needs to see this"

Tip #5 : Consistency is Key

Posting regularly is one of the best ways to stay visible and relevant to your audience. Develop a consistent posting schedule that fits your lifestyle and audience's preferences. Consistency helps you build a loyal following and increases your visibility in the platform's algorithm.

If you’re looking for content ideas as a founder, check out our previous article !

Tip #6 : Share Valuable Resources

Position yourself as an industry expert and go-to resource by sharing valuable resources with your audience. This could include articles, whitepapers, webinars, or tools that can help them succeed in their professional lives.

By providing value, you build trust and credibility, encouraging them to engage with your content and follow your updates.

💡 Top Tip: People love lists! An easy way to provide value is through a list format. Share your top 5 tools, 3 best practices, or 7 must-read books on a specific topic. Lists are easy to consume and often generate higher engagement. And the added bonus is that lists are easy to create in a visual format, which links back to our tip #2!

Tip #7 : Leverage LinkedIn Analytics

Use LinkedIn analytics to track your posts’ performance. By analysing metrics like impressions, engagement rates, and click-through rates, you can gain insights into what’s working and what’s not.

Adjust your strategy based on these insights to continuously improve your content’s effectiveness. For a deeper dive into LinkedIn analytics, take a look at our detailed guide.