Content Creation
Yasmina Akni Ebourki
Last updated: Feb 27, 2025
On LinkedIn, consistency in posting is key, but engagement plays an equally vital role if you want your posts to perform well and deliver strong results.
Engaging with others increases your chances of LinkedIn boosting your content and giving it more visibility.
In this guide, I’ll walk you through strategies to maximize engagement and expand the reach of your posts, helping you fully leverage LinkedIn for growth and networking.
TL;DR: Engaging on LinkedIn through thoughtful comments is key for boosting visibility and building relationships. Add value by sharing insights, asking questions, and tagging relevant people. Consistently engaging with others’ posts helps increase connections, credibility, and opportunities on the platform.
Why is it important to comment on LinkedIn?
Let’s break it down from the basics.
LinkedIn wants you to use it like a social network. Therefore, it values your activity on the platform—commenting, liking, responding to messages, etc.
Basically, you need to treat LinkedIn like any other social platform.
By being active, LinkedIn is more likely to boost your visibility and engagement whenever you post content.
You’ve probably heard the phrase “post and ghost,” referring to profiles that publish but don’t engage with others, yet expect great results. Unsurprisingly, this approach rarely works.
Think of it as a virtuous cycle: when you stay active and comment, the algorithm takes notice.
This increases the chances of your content being shown to more people, helping you gain visibility beyond your immediate network.
More visibility = more connections, more opportunities, and, ultimately, more engagement on your posts.
If growth is your goal, commenting is just as critical as publishing high-quality posts!
How to comment on LinkedIn?
Now comes the second question—commenting just for the sake of it doesn’t make much sense either.
You need to comment strategically, adding value. It’s about being both strategic and genuine.
Always ensure your comments add value to the conversation, whether through insights, a thoughtful question, or relevant experiences.
When you comment thoughtfully, it shows you’re genuinely interested, not just trying to boost engagement numbers.
If your comment stands out or is seen as interesting, people will remember you. Basic comments or those generated by AI are everywhere, and they won’t help you stand out.
This approach helps build rapport with others, especially potential clients, collaborators, or influencers.
Over time, as you engage consistently, you'll become a recognizable figure in that community.
Additionally, if there are profiles that interest you, frequently commenting on their posts will make them start recognizing your name, making it easier to build relationships.
It’s a subtle but powerful way to expand your network and open doors to meaningful conversations or opportunities down the road.
The key is to stay authentic and avoid sounding robotic. Your comments should foster real connections and conversations.
Once you've shared your perspective and contributed your touch, keep it as authentic as possible.
Here’s how to make your comments more impactful and interesting:
Provide Thoughtful Insights: Share your unique perspective or add value to the topic being discussed. For example, if someone shares a tip, you can expand on it with an example from your own experience.
Ask Engaging Questions: Encourage conversation by asking relevant questions that prompt the author and others to dive deeper into the topic. Questions that challenge ideas or encourage further elaboration work best.
Be Genuine and Specific: Instead of a generic "Great post," try referencing a specific point made in the post. This shows that you’ve actually read and engaged with the content.
Add Personal Experiences or Stories: Relating personal anecdotes to the subject matter can make your comment stand out and help establish a deeper connection with others, while also benefiting your personal branding.
Support and Encourage: Offering encouragement or support to the poster adds positivity and value to the discussion. People appreciate when others recognize their work or opinions.
Be Timely: Jumping into conversations early, especially on posts that get a lot of engagement, can increase the reach of your comment and potentially spark more connections.
The key is to find your style—your emojis, your tone, and the way you like to express yourself.
This will help enhance your professional network on LinkedIn, giving you the chance to connect with like-minded professionals and increase your visibility within your industry.
How can I identify high-value posts to comment on?
To maximize your LinkedIn engagement, start by identifying key profiles in your sector who consistently share valuable content.
These profiles should align with your interests and expertise, as they are more likely to appreciate and engage with your posts in return. This step helps you ensure that your comments are seen by the right audience.
Once you have identified these profiles, focus on building a crew—a group of individuals you interact with regularly by commenting on each other’s content.
By creating this mutual support system, you increase your chances of receiving engagement in return.
Over time, this habit builds stronger connections and boosts visibility for everyone in the group.
As you engage with your crew, LinkedIn will naturally start showing you the posts they comment on.
This is an excellent opportunity to discover new profiles and gradually expand your network.
By following this approach, you can find relevant, high-value posts to comment on without straying from your industry or niche.
However, it’s important to avoid engaging too frequently with content that’s unrelated to your field.
While an occasional off-topic comment won’t hurt, doing this consistently may lead you into markets or conversations that don’t align with your goals.
Staying focused ensures that your networking efforts remain productive and meaningful.
By strategically interacting with the right people and posts, you can foster a strong, supportive LinkedIn community that enhances your professional presence.
How can comments lead to direct business opportunities?
Comments can do more than just boost your reach—they can open the door to potential business opportunities and meaningful client connections.
However, if your primary goal is no longer just gaining visibility but actually landing clients, you’ll need to gradually tweak your strategy to focus on these key profiles.
First, stick to your current commenting routine: spend 20–30 minutes engaging before you post and another 15 minutes after publishing.
This helps maintain your visibility while reinforcing your active presence within your network.
Next, start consistently commenting on the posts of the people you’re targeting.
The idea is to get them to notice you and eventually reciprocate.
Once there’s some back-and-forth engagement, you can take it to the next level by sending a simple, friendly message—thank them for their comment or acknowledge their insights.
This way, you begin building a relationship naturally.
When you do reach out or comment, treat it as you would a real-life conversation.
Don’t jump in with a hard sales pitch. Instead, offer value by sharing solutions, insights, or encouragement on their posts.
The idea is to position yourself as a helpful resource rather than someone trying to sell something.
With this “soft” approach, you’ll gradually build trust and open the door for future business opportunities without coming across as spammy or overly pushy.
Best practices for engaging on others people posts
Engaging with other people's posts goes beyond just liking or commenting. There are plenty of ways to add value and foster meaningful connections. Here’s how:
Adding Value: Share additional insights, data, or relevant resources to expand on what was already shared. If a post discusses a topic you know well, add something helpful or take it a step further.
Asking Insightful Questions: Questions spark conversations and demonstrate your interest in the subject matter. Ask thought-provoking questions that encourage the poster and others to dive deeper.
Starting Conversations: Don’t be afraid to initiate discussions. Reply to comments or add your own to start a new conversation within the thread.
Responding Promptly: If someone responds to your comment, reply quickly! It keeps the momentum going and shows you're engaged.
Using Emojis: Add personality to your comments with relevant emojis. It lightens the tone and makes your comment more approachable.
Tagging Relevant People: If someone might benefit from the post or is related to the topic, tag them! It increases your visibility and enhances engagement.
These strategies help build stronger relationships, boost your profile visibility, and increase the likelihood that others will engage with your content as well.
How to Analyze Your Comment’s Impact
To truly assess if your commenting strategy is effective, start by analyzing whether the individuals you engage with are reciprocating.
Are they liking, commenting, or even sharing your posts? This is a good initial indicator that your strategy is helping foster genuine relationships and conversations.
A critical element of this process is to be generous with your engagement.
When you regularly engage with others' content, whether by commenting, liking, or sharing, you are more likely to see the same type of engagement returned.
The more you invest in others' posts, the more likely they are to support you in return, creating a positive feedback loop of interaction and visibility.
To refine your approach further, avoid focusing solely on commenting on high-profile, "star" accounts like Lara Acosta.
While these profiles may have a vast following, their posts are often flooded with numerous comments, making it easy for your contribution to go unnoticed.
Instead, aim to engage with mid-level creators or niche accounts within your industry or interest area.
These profiles tend to have a more engaged audience, and your comments are more likely to stand out, leading to greater visibility and interaction.
Next, analyze the engagement on your own posts.
Are you seeing an increase in likes, comments, or shares? Are your posts appearing more frequently on your followers’ feeds?
These metrics can serve as clear signals that your commenting efforts are resonating with your audience and influencing the visibility of your content.
If you see a steady increase in engagement on your own posts after you’ve started your commenting strategy, it’s a positive indicator that your interactions are paying off.
For a more detailed analysis, compare your post performance before and after you’ve adopted a regular commenting routine.
Take note of any spikes in profile views, connection requests, or content reach.
By tracking these changes, you can draw more concrete conclusions about the effect of your engagement on the overall visibility of your profile.
Utilizing LinkedIn’s built-in analytics tools can also help you monitor key metrics, such as profile views, the growth of your connections, and the reach of your posts.
These analytics provide data-driven insights into how your content is performing, allowing you to identify trends and patterns in your engagement.
To further deepen your analysis, continuously evaluate the types of comments that generate the most engagement.
Are questions or thought-provoking insights drawing more responses? Are comments that offer helpful solutions or suggestions sparking deeper conversations?
By tracking which comments yield the highest level of interaction, you can refine your approach and focus on the strategies that are most effective for growing your network and increasing engagement.
Additionally, be mindful of timing.
Engage with content early when posts first go live, as this increases the likelihood of your comment being seen by both the original poster and their followers.
This can result in more immediate interactions and higher visibility for your profile.
Lastly, consider tracking the long-term benefits of your commenting efforts.
Measuring the quality of your connections over time can provide insight into whether your engagement is moving beyond just likes and comments to actual professional opportunities.
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