Profile Optimization
Yasmina Akni Ebourki
Last updated: Mar 31, 2025
Can your LinkedIn URL help you stand out?
Have you noticed how some LinkedIn profile links include a person's name, surname, or company name? You can do the same.
Customizing your LinkedIn URL makes it more personal and helps you maximize your professional presence.
Learn how to find your LinkedIn URL, edit it, and use it to improve your profile's visibility.
TL;DR: Customizing your LinkedIn URL enhances your professional image, improves your profile's visibility, and reinforces your credibility. To find your URL, visit your LinkedIn profile on desktop or mobile. For optimal results, personalize your URL with your name or a professional identifier to make it both memorable and polished.
What Is a LinkedIn URL?
A LinkedIn URL is the direct link to your profile on LinkedIn.
It's essentially the web address that allows others to access your professional profile with a simple click.
Usually, the LinkedIn URL has the "linkedin.com/in/your-name" format. However, if you have a common name, LinkedIn may assign you a random URL similar to "linkedin.com/in/name-hwfe-76235".
Make it easier for recruiters, employers, and connections to find you with a clean, professional URL.
Why is your LinkedIn URL important?
Does your LinkedIn URL matter? And should you bother optimizing it?
The truth is that your LinkedIn profile URL plays a big part in your network efforts. Here's why:
Strengthens your personal brand. Make your profile easier to remember with a customized LinkedIn URL. You can add your name, industry, company, or details about your product or services.
Makes your profile easy to find. A customized LinkedIn URL helps people find your profile easier on LinkedIn and through search engines. You can improve your profile searchability and make it easier for recruiters or employers by including your name or a recognizable variation in your profile URL.
Highlights professionalism. A clean, professional URL demonstrates that you care about your online image and take your professional presence seriously. Also, you can easily share your custom URL on LinkedIn, through email, or even add it to your resume and business card.
How to Find Your LinkedIn URL on Desktop
Finding your LinkedIn URL on a desktop is straightforward. Follow these steps:
Go to your LinkedIn profile.
On the right-hand side of your profile page, locate the "Edit public profile & URL" section.
In this section, you’ll see your LinkedIn URL displayed. Click "Edit" next to it to customize your URL.
Once you've located your URL, you can copy it and share it.
How to Find Your LinkedIn URL on Mobile
Finding your LinkedIn URL on a mobile device may seem a bit tricky, but it’s straightforward once you know where to look. Follow these steps:
Open the LinkedIn app on your mobile device and go to your profile.
Tap the "Edit" icon located in the top right corner of your profile (not in the banner, but just below it).
Scroll down to the "Contact Info" section, where you'll find the URL of your LinkedIn profile.
Tap "Edit" next to it, and you’ll be able to copy or modify your LinkedIn URL.
How to Edit Your LinkedIn URL
Here’s how you can easily customize your LinkedIn URL in just a few steps:
Log In to Your LinkedIn Profile: Open LinkedIn on your computer and log in to your account.
Go to Your Profile: Navigate to your profile by clicking on your profile picture or your name in the top menu.
Click "Edit Public Profile & URL": On the right-hand side of your profile, you'll find an option that says "Edit public profile & URL." Click on this link.
Click "Edit Your Custom URL": On the new page, look for the option that says "Edit your custom URL" under the “Edit Your Profile” section.
Customize Your URL: In the text box, you can enter a new URL. Ideally, you should use your first and last name, or a variation if your name is already taken (e.g., firstname-lastname). You can also add professional keywords that reflect your niche if your name is unavailable.
Save the Changes: Once you’ve customized your URL, save the changes to make it active.
Best Places to Share Your LinkedIn Profile URL
Once you have your LinkedIn URL, sharing it in the right places is crucial to maximize your visibility and fully leverage your profile.
Think of your LinkedIn URL as a digital business card—it helps people know where to find you and how to connect with you professionally.
Here are some of the most common and effective ways to share your LinkedIn URL:
Email Signature: Add your LinkedIn URL to your email signature for easy access by your contacts.
Business Cards: Include your LinkedIn URL on your business cards for in-person networking.
Resume: Add the URL to your resume or CV to give employers or clients direct access to your profile.
Social Media: Share your LinkedIn URL across your social media profiles to encourage professional connections.
Networking Events: Share it in your online networking profiles or in messages to make it easy for others to find you. As a bonus tip, consider creating a QR code linked directly to your LinkedIn profile. This makes it simple for others to scan and instantly connect with you, especially during networking events.
By strategically sharing your LinkedIn URL, you make it easier for potential contacts, employers, or clients to connect with you and explore your professional background.
Frequently Asked Questions
How do I get my LinkedIn URL?
To find your LinkedIn URL, go to your profile and copy the link in your browser's address bar.
What happens after I change my LinkedIn profile URL?
After editing your profile URL, the old URL will no longer work. So you have to update your resume, business card, email signature, or any place where you previously shared it.
Should I add my LinkedIn URL to my resume?
Yes. Adding your LinkedIn profile to your resume efficiently provides recruiters and employers with more information about your experience and skills.
How often can I change my LinkedIn URL?
How often can I change my LinkedIn URL?
According to LinkedIn, you can edit your custom profile URL up to 5 times in 6 months. Once you've changed your URL for the 5th time, you won't be able to change it for the next 6 months.
Should I shorten my LinkedIn URL?
Shortening your URL makes it look more professional and easier to share on resumes, business cards, and email signatures. However, don't make it too short or generic. Make sure you include a key detail that fits your professional identity.
Load More
