Posting Best Practices
Yasmina Akni Ebourki
Last updated: Jan 10, 2025
Have you noticed how some LinkedIn profile links include a person’s name, surname, or even their company name? You might be wondering if you can do the same.
The answer is yes! Customizing your LinkedIn URL makes it more personal and helps you maximize your professional presence.
TL;DR: Customizing your LinkedIn URL enhances your professional image, improves your profile's visibility, and reinforces your credibility. To find your URL, visit your LinkedIn profile on desktop or mobile. For optimal results, personalize your URL with your name or a professional identifier to make it both memorable and polished.
What is a LinkedIn URL?
A LinkedIn URL is the direct link to your profile on LinkedIn.
It's essentially the web address that allows others to access your professional profile with a simple click.
Creating a custom URL with your name is quick and easy, and it provides you with a unique link that directly leads people to your profile.
Why is your LinkedIn URL important?
You might be wondering: If it's just a link to my LinkedIn profile, why is it so important? And why should I bother optimizing it?
The answer lies in how LinkedIn functions as a platform for building your personal brand. When others search for you, they’re likely to search for "LinkedIn" followed by your name or brand.
Having a customized URL with your name makes it easier for people to find you, whether they are potential employers, clients, or collaborators.
It creates a sense of professionalism and consistency across your online presence.
Even if you don’t have an established personal brand, an optimized LinkedIn URL ensures your profile is easily identifiable.
When someone searches your name, they’ll quickly locate your profile, helping your reach and credibility online.
How does it impact your presence?
Your LinkedIn URL significantly influences your online visibility and personal branding.
A clean, professional URL demonstrates that you care about your online image and take your professional presence seriously. It also makes it easier for potential employers, business partners, or clients to find you.
Compared to a generic URL with random numbers and letters, a customized URL is far more shareable.
It fits seamlessly on resumes, business cards, and email signatures, increasing your chances of being noticed.
How to Find Your LinkedIn URL
Let’s walk through the steps to locate and modify your LinkedIn URL.
Steps to locate your LinkedIn URL on desktop
Finding your LinkedIn URL on a desktop is straightforward. Follow these steps:
Go to your LinkedIn profile.
On the right-hand side of your profile page, locate the "Edit public profile & URL" section.
In this section, you’ll see your LinkedIn URL displayed. Click "Edit" next to it to customize your URL.
Once you've located your URL, you can copy it and share it. Later, I’ll show you how to customize it to include your full name or create a unique version that reflects your professional identity.
How to find your LinkedIn URL on mobile
Finding your LinkedIn URL on a mobile device may seem a bit tricky, but it’s straightforward once you know where to look. Follow these steps:
Open the LinkedIn app on your mobile device and go to your profile.
Tap the "Edit" icon located in the top right corner of your profile (not in the banner, but just below it).
Scroll down to the "Contact Info" section, where you'll find the URL of your LinkedIn profile.
Tap "Edit" next to it, and you’ll be able to copy or modify your LinkedIn URL.
Where to share your LinkedIn profile link
Once you have your LinkedIn URL, sharing it in the right places is crucial to maximize your visibility and fully leverage your profile.
Think of your LinkedIn URL as a digital business card—it helps people know where to find you and how to connect with you professionally.
Here are some of the most common and effective ways to share your LinkedIn URL:
Email Signature: Add your LinkedIn URL to your email signature for easy access by your contacts.
Business Cards: Include your LinkedIn URL on your business cards for in-person networking.
Resume: Add the URL to your resume or CV to give employers or clients direct access to your profile.
Social Media: Share your LinkedIn URL across your social media profiles to encourage professional connections.
Networking Events: Share it in your online networking profiles or in messages to make it easy for others to find you. As a bonus tip, consider creating a QR code linked directly to your LinkedIn profile. This makes it simple for others to scan and instantly connect with you, especially during networking events.
By strategically sharing your LinkedIn URL, you make it easier for potential contacts, employers, or clients to connect with you and explore your professional background.
How to Customize Your LinkedIn URL
Of course, you can get even more out of your LinkedIn profile, but first, it's essential to optimize it before you start sharing it.
Benefits of customizing your LinkedIn URL
Customizing your LinkedIn URL makes your profile easy to find and visually polished, helping you stand out to potential employers, clients, or collaborators.
Enhances Professionalism: A personalized URL looks polished and professional, particularly when it includes your full name or a relevant identifier.
Improves Memorability: A custom URL is easier to remember, ensuring people can quickly find and recognize your profile.
Supports Personal Branding: If you have a personal brand or specialize in a niche, a customized URL strengthens that branding and makes you more recognizable.
Boosts Credibility: A clean, personalized URL reflects active management of your online presence, which builds trust and credibility.
Step-by-step guide to edit your LinkedIn URL
Here’s how you can easily customize your LinkedIn URL in just a few steps:
Log In to Your LinkedIn Profile: Open LinkedIn on your computer and log in to your account.
Go to Your Profile: Navigate to your profile by clicking on your profile picture or your name in the top menu.
Click "Edit Public Profile & URL": On the right-hand side of your profile, you'll find an option that says "Edit public profile & URL." Click on this link.
Click "Edit Your Custom URL": On the new page, look for the option that says "Edit your custom URL" under the “Edit Your Profile” section.
Customize Your URL: In the text box, you can enter a new URL. Ideally, you should use your first and last name, or a variation if your name is already taken (e.g., firstname-lastname). You can also add professional keywords that reflect your niche if your name is unavailable.
Save the Changes: Once you’ve customized your URL, save the changes to make it active.
