What to post to make your LinkedIn posts stand out

But let’s get to the point—when you scroll through LinkedIn, you'll notice that some posts generate tons of impressions and engagements.

This is usually because the people behind those posts know their audience inside and out, and they’ve fine-tuned their content to what works best.

If you're just starting out or simply want to know what types of posts are really effective, I've got you covered.

Here’s what we’re seeing in 2024 that’s driving the most impact, and it’s important that you, too, adapt it to your strategy to generate more valuable leads.

Advantages of LinkedIn's Video Feed

Let's start with videos or reels on LinkedIn.

It's quickly becoming a major trend and more and more content creators are shifting their text-based posts into short and engaging videos with subtitles.

These videos are usually brief—around 30 to 90 seconds—and LinkedIn is giving them a significant boost in reach, especially now that the platform has introduced a video feed similar to Instagram Reels or TikTok.

The difference? On LinkedIn, the content has a more professional edge.

So, if you want to make your content more trend-forward and reach a broader audience, I’d recommend giving these a try first.

Turn Podcasts into LinkedIn Posts

One effective way to create content without starting from scratch is by turning insights from a podcast, YouTube video, or another source into LinkedIn posts.

You can do this by extracting key ideas and writing them into posts yourself, or you can use tools like MagicPost, a LinkedIn-specific content generator.

With tools like this, you simply input a link, and it generates a post for you based on the video content.

This allows you to repurpose valuable insights and share them with your LinkedIn audience in a fresh, engaging way.

Highlight your audience's solutions to problems

This point ties back to the importance of truly understanding your audience before you start creating content.

Posts that address specific challenges faced by your audience tend to have the most impact on LinkedIn, generating higher engagement, impressions, and responses.

The key is to take the time to identify your audience's pain points and then craft posts that directly address these issues, showing how your product or service can provide a solution.

You can be creative with this approach by developing various types of posts.

For example, you could share a story about how you've helped a client overcome a particular challenge, explain what problems your product solves, or discuss advice you’ve given to someone facing these issues.

You might also create posts that showcase before-and-after statistics, demonstrating how your solution has positively impacted a client.

Remember, these posts should always center around your audience.

The focus here should be on their needs and how your solution can bring them relief, ensuring that they feel understood and supported.

Start with an eye-catching hook

This brings me to my next point.

The importance of starting each post or video with a hook.

Because a good hook is what makes people stop and pay attention to your content.

Crafting that first line—what you might call the "stop scroll" moment—can be just as important, if not more so, than the rest of your post.

The hook needs to be captivating, concise, and speak directly to your audience.

There are countless ways to create a strong hook.

It could be something that directly addresses a problem your audience is facing, a bold statement, or an intriguing question.

The key is to make it impactful enough that your audience can't help but stop and read more.

Additionally, it's a good idea to preview your post before publishing to see how your hook looks in the feed.

Many free tools are available for this purpose, or you can use platforms like MagicPost that will not only help you generate captivating hooks but also come with built-in preview features.

This allows you to ensure that your hook isn't too long or too short and creates the desired impact on your audience.

Share information through carousels

Finally, as you can see, LinkedIn is becoming increasingly visual.

While written posts are still important, visual content is gaining more traction.

Beyond videos, carousel posts are also highly effective.

They allow you to present the same idea across multiple slides, making your content more dynamic, concise, and visually engaging.

Instead of overwhelming your audience with a wall of text, carousels break information into digestible chunks, making your posts more interactive and enjoyable.

The key is your creativity.

Carousels come in various styles—some are highly polished, while others are simple but impactful.

Explore what other creators are doing and add your unique touch.

Learning about carousels can seem at first very time-consuming, but once you find the template or style that matches your tone, it will become easier and easier.

Share motivational posts

Lastly, a more traditional but still very effective post on LinkedIn is sharing a motivational post.

These resonate emotionally with your audience, and as we know, emotional content has always had a stronger impact than plain text.

On one side, you can start by drawing inspiration from other creators by sharing important themes or personal insights, complemented by a compelling visual or a powerful motivational quote.

Or on the other side, you can create them yourself, based on something you’ve read, seen, or learned from your own professional experiences and time spent on LinkedIn.

Additionally, consider sharing or reposting a motivational quote from a well-known LinkedIn creator that inspires you.

But make sure to always add your own personal touch or perspective to the quote.

This approach not only shows that you're engaged with influential content creators but also adds extra value to your readers by offering them your unique perspective and creating new conversations.